Everyone is Unique !                  CC BY-NC-ND 2.0                  Photo Credits: TheGiantVermin                  http...
Am I Black with white stripes orwhite with black ?                CC0 1.0 Universal (CC0 1.0)                http://pixaba...
To do business, I need an Identityin the market !
Problem:I am a start up, I don’t have an identityin the market.
Problem:Internet is not working out for me, Ineed face to face interaction to dobusiness.
The Service
LoginWho we Are       What we do       What’s there for youWe have a motto of creating an open platform forbudding artists...
Login    Who we Are     What we do        What’s there for you•    Providing a platform for minnows•    Create real world ...
Login    Who we Are            What we do            What’s there for youArtists                                Art Lovers...
Upcoming EventsWhat new from My Favorite Artists   • In my area change area                                    • In my cit...
Upcoming EventsWhat new from My Favorite Artists   • In my area change area                                    • In my cit...
Upcoming EventsWhat new from My Favorite Artists   • In my area change area                                    • In my cit...
Artist | SignoutMy Customer                                           My Gallery  Chopra      Nick     Andy   MarkMy Fans ...
Artist   Signout                                    My Wall                                     My CustomersBuyers who bou...
Artist    Signout                                     My WallMy Customers                         My new collection     My...
Artist   SignoutFinish
Upcoming EventsWhat new from My Favorite Artists   • In my area change area                                    • In my cit...
NOTES
Value PropositionWhats in for Our clients Selling activities: 1. Introducing new products 2. Selling at the show 3. New pr...
Auction Model for Selling Space
• pre-show promotion,• booth space,• use of attention-getting techniques,  competition,• number and training of booth sale...
• Their major motivations behind exhibition  participation are to gather information about  market access, new products, p...
URL: http://vimeo.com/55927986
• Event organizer cares for the location of the  whole exhibition (which city) and the overall  visitor promotion and attr...
increasing awareness of the company/cultivating image;refreshing existing customer contacts;canvassing for new customers;d...
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  1. 1. Everyone is Unique ! CC BY-NC-ND 2.0 Photo Credits: TheGiantVermin http://www.flickr.com/photos/tudor/1198905846/in/fa
  2. 2. Am I Black with white stripes orwhite with black ? CC0 1.0 Universal (CC0 1.0) http://pixabay.com/get/b55cc734a58bec29297c/1362295235/abstract-21946_1920.jpg
  3. 3. To do business, I need an Identityin the market !
  4. 4. Problem:I am a start up, I don’t have an identityin the market.
  5. 5. Problem:Internet is not working out for me, Ineed face to face interaction to dobusiness.
  6. 6. The Service
  7. 7. LoginWho we Are What we do What’s there for youWe have a motto of creating an open platform forbudding artists to come and talk about theircreativity…
  8. 8. Login Who we Are What we do What’s there for you• Providing a platform for minnows• Create real world customer – artist collaboration• Build and recognize artist’s network• Buying, selling, auctioning of art work of minnnows
  9. 9. Login Who we Are What we do What’s there for youArtists Art Lovers• Pool of art loving • Access to latest trend in mkt customers • Awareness and relationship with artists• Option to promote their • A platform for buying nd selling art work art• Participate in the latest events
  10. 10. Upcoming EventsWhat new from My Favorite Artists • In my area change area • In my city change cityWhat new in My City • of my favorite paintersMy Collection
  11. 11. Upcoming EventsWhat new from My Favorite Artists • In my area change area • In my city change cityWhat new in My City • of my favorite paintersMy Likes
  12. 12. Upcoming EventsWhat new from My Favorite Artists • In my area change area • In my city change cityWhat new in My City • of my favorite paintersWhat’s Trending in Town
  13. 13. Artist | SignoutMy Customer My Gallery Chopra Nick Andy MarkMy Fans Nick Mac Nick Tara Swetlana Dan Andy Dan Andy Cherry Nick
  14. 14. Artist Signout My Wall My CustomersBuyers who bought this Chopra Nick Andy My Fans +
  15. 15. Artist Signout My WallMy Customers My new collection My Fans Start Adding people
  16. 16. Artist SignoutFinish
  17. 17. Upcoming EventsWhat new from My Favorite Artists • In my area change area • In my city change cityWhat new in My City • of my favorite paintersMy Pin ups <Artist> shared New Artist latest pics in your with you town
  18. 18. NOTES
  19. 19. Value PropositionWhats in for Our clients Selling activities: 1. Introducing new products 2. Selling at the show 3. New products testing Non-selling activities: 1. Identify new prospects 2. Servicing current customers 3. Enhancing Corporate image 4. Gathering competitive information Attraction effectiveness: 1. Proportion of target audience attracted to the booth Contact effectiveness: 1. Proportion of visitor at the booth contacted Lead effectiveness: 1 Proportion of visitor contacted whom became leads
  20. 20. Auction Model for Selling Space
  21. 21. • pre-show promotion,• booth space,• use of attention-getting techniques, competition,• number and training of booth salespeople on the extent of attraction, contact, and• conversion
  22. 22. • Their major motivations behind exhibition participation are to gather information about market access, new products, potential suppliers (Munuera & Ruiz, 1993), and alternative purchases (Godar & OConnor, 2001).
  23. 23. URL: http://vimeo.com/55927986
  24. 24. • Event organizer cares for the location of the whole exhibition (which city) and the overall visitor promotion and attraction
  25. 25. increasing awareness of the company/cultivating image;refreshing existing customer contacts;canvassing for new customers;demonstrating market presence;introducing/presenting new products;increasing awareness of products;exchanging/gathering information;identifying customers’ wishes;influencing customers’ decisions; andconducting sales/contracts

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