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Your Guide to What Content Marketing is NOT

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You need to know what content marketing is NOT. https://writemixforbusiness.com/what-content-marketing-is-not/ Then, you can hone in on how your business can leverage content marketing as part of an integrated marketing strategy.

To embrace a content marketing strategy to grow your business and build engagement with those you serve, you need to change your "marketing mindset." This presentation will get you up-to-speed and on track for content marketing success with a Guide to What Content Marketing is NOT. Yep!

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Your Guide to What Content Marketing is NOT

  1. 1. A Snazzy SlideShare by: Sue-Ann@WriteMixforBusiness.com
  2. 2. Your Guide to What Content Marketing is NOT! WriteMixforBusiness.com By: Sue-Ann@WriteMixforBusiness.com
  3. 3. Introduction WriteMixforBusiness.com
  4. 4. Content Marketing, is the cornerstone of inbound or attraction marketing WriteMixforBusiness.com
  5. 5. Content Marketing, is the cornerstone of inbound or attraction marketing and a core driver for digital marketing, in general. WriteMixforBusiness.com
  6. 6. Content Marketing is “…a methodology—an approach—a strategy…” in marketing. ~Robert Rose, Content Marketing Institute (source: This Old Marketing podcast) WriteMixforBusiness.com
  7. 7. Bigger than a single campaign, WriteMixforBusiness.com
  8. 8. Bigger than a single campaign, Content Marketing is more a marketing mindset. WriteMixforBusiness.com
  9. 9. Adopting a Content Marketing + Mindset = WriteMixforBusiness.com
  10. 10. Adopting a Content Marketing + Mindset = Results for Companies with Valuable Impact WriteMixforBusiness.com
  11. 11. The greatest thing about Content Marketing is: it can be useful in any kind of business. WriteMixforBusiness.com
  12. 12. Your Guide to What Content Marketing is NOT: WriteMixforBusiness.com
  13. 13. Content Marketing is Not: EASY WriteMixforBusiness.com
  14. 14. Here’s the Deal: Just because it isn’t easy, doesn’t mean you can’t start with a simple content marketing framework. WriteMixforBusiness.com
  15. 15. It requires: WriteMixforBusiness.com
  16. 16. …thought and research to define a purpose and develop a strategy. WriteMixforBusiness.com
  17. 17. …identifying goals or objectives and determining how to measure and record them. WriteMixforBusiness.com
  18. 18. …a documented strategy (yep, you must write it) for best performance. (source) WriteMixforBusiness.com
  19. 19. …an editorial plan and schedule, making sure to align customer and company goals in tandem. WriteMixforBusiness.com
  20. 20. …a plan to analyze the data collected and implement changes from the analysis to improve on your results. WriteMixforBusiness.com
  21. 21. NOTE: If you don’t use the data to make continual improvements, there’s no point in collecting it! WriteMixforBusiness.com
  22. 22. WriteMixforBusiness.com While Content Marketing is Not a Piece of Cake…
  23. 23. WriteMixforBusiness.com While Content Marketing is Not a Piece of Cake… Get it right and it’s all icing…
  24. 24. WriteMixforBusiness.com While Content Marketing is Not a Piece of Cake… Get it right and it’s all icing…
  25. 25. Content Marketing is Not: QUICK WriteMixforBusiness.com
  26. 26. Joe Pulizzi emphasizes the time and commitment organizations must make to relish in sweet benefits from their content marketing efforts. WriteMixforBusiness.com
  27. 27. This is not a one and done proposition… WriteMixforBusiness.com
  28. 28. This is not a one and done proposition… Not even close. Commit or quit. WriteMixforBusiness.com
  29. 29. This is not a one and done proposition… Not even close. Commit or quit. That’s all. WriteMixforBusiness.com
  30. 30. Don’t expect Content Marketing to work at the Speed of Lightning! WriteMixforBusiness.com
  31. 31. Content Marketing is Not: A SINGLE FORMULA WriteMixforBusiness.com
  32. 32. Here’s the funny part. (Well maybe not?) WriteMixforBusiness.com
  33. 33. Here’s the funny part. (Well maybe not?) Because what works like a charm for one company won’t work at all for another! WriteMixforBusiness.com
  34. 34. Mix. Marketing mix. Media mix. WriteMixforBusiness.com
  35. 35. Mix your content and the channels you use to deliver your message until you find the perfect mix of methods. WriteMixforBusiness.com
  36. 36. Experiment to increase opportunities for finding success. WriteMixforBusiness.com
  37. 37. While it's true, there's no single formula to reach your goals and objectives, plenty of approaches are out there. WriteMixforBusiness.com
  38. 38. While it's true, there's no single formula to reach your goals and objectives, plenty of approaches are out there. Why not test them? WriteMixforBusiness.com
  39. 39. Model behaviors of successful others, even competitors, and adopt benchmarking techniques in operations for ways to start. WriteMixforBusiness.com
  40. 40. When you do find a single formula, it will be uniquely you. WriteMixforBusiness.com
  41. 41. Sometimes this original secret recipe you alone brew leads (or lends) to your key differentiator☺! WriteMixforBusiness.com
  42. 42. Content Marketing is Not: GUARANTEED WriteMixforBusiness.com
  43. 43. There're no guarantees in life… or Content Marketing! WriteMixforBusiness.com
  44. 44. …but companies who embrace and support their content platforms, WriteMixforBusiness.com
  45. 45. …even so far as treating these efforts as a publishing house, benefit. WriteMixforBusiness.com
  46. 46. Beyond a commitment to a content marketing program, organizations who: WriteMixforBusiness.com
  47. 47. Provide resources— tools, talent, and budget— to build content assets… WriteMixforBusiness.com
  48. 48. Align content to: WriteMixforBusiness.com
  49. 49. Align content to: +customer experience, WriteMixforBusiness.com
  50. 50. Align content to: +customer experience, +needs, and WriteMixforBusiness.com
  51. 51. Align content to: +customer experience, +needs, and +progress points in the relationship WriteMixforBusiness.com
  52. 52. Collect, record, and measure KPI (key performance indicator) data… WriteMixforBusiness.com
  53. 53. Analyze, evolve, improve, iterate; and, WriteMixforBusiness.com
  54. 54. Continually test and innovate… WriteMixforBusiness.com
  55. 55. …perform better—meeting or exceeding goal metrics and surpassing expected results. WriteMixforBusiness.com
  56. 56. Content Marketing is Not: STUBBORN WriteMixforBusiness.com
  57. 57. Content Marketing isn't stubborn or bull-headed. WriteMixforBusiness.com
  58. 58. You’ll need to be much lighter on your feet. WriteMixforBusiness.com
  59. 59. Here’s the deal. If you aren't agile, flexible, progressive, and willing to change, adapt, and evolve at mega speed, WriteMixforBusiness.com
  60. 60. Here’s the deal. If you aren't agile, flexible, progressive, and willing to change, adapt, and evolve at mega speed, you may as well forget about content marketing! WriteMixforBusiness.com
  61. 61. Here’s why: WriteMixforBusiness.com
  62. 62. Things move too fast to stay in any process. WriteMixforBusiness.com
  63. 63. Things move too fast to stay in any process. So, be open to learning, testing, and experimenting. WriteMixforBusiness.com
  64. 64. This is not about chasing every latest toy, but about the WriteMixforBusiness.com
  65. 65. This is not about chasing every latest toy, but about the need to stay in touch with trends, tech, and impact within your industry. WriteMixforBusiness.com
  66. 66. HINT: If you're not continually learning, WriteMixforBusiness.com
  67. 67. HINT: If you're not continually learning, how can you be a resource to your customers? WriteMixforBusiness.com
  68. 68. How can you lead your company into the future? WriteMixforBusiness.com
  69. 69. Sure, concentrate on your core business, but don't forget to keep an eye on the bigger eco-system WriteMixforBusiness.com
  70. 70. Sure, concentrate on your core business, but don't forget to keep an eye on the bigger eco-system, so you're not left behind. WriteMixforBusiness.com
  71. 71. While keeping your head up, make sure to keep a close eye on your customers. WriteMixforBusiness.com
  72. 72. Because, if you don't take the time to know them, WriteMixforBusiness.com
  73. 73. Because, if you don't take the time to know them, they won't want to know or do business with you. WriteMixforBusiness.com
  74. 74. Because, if you don't take the time to know them, they won't want to know or do business with you. WriteMixforBusiness.com
  75. 75. No Customers = No Business WriteMixforBusiness.com
  76. 76. Some businesses forget the importance of their customers. WriteMixforBusiness.com
  77. 77. Some businesses forget the importance of their customers. Look, without them, you're nothing. WriteMixforBusiness.com
  78. 78. Some businesses forget the importance of their customers. Look, without them, you're nothing. WriteMixforBusiness.com
  79. 79. Customers…worth keeping an eye on…don't you think? WriteMixforBusiness.com
  80. 80. Content marketing is user-centric or customer-driven— WriteMixforBusiness.com
  81. 81. Content marketing is user-centric or customer-driven— more so than at any other time in advertising history.WriteMixforBusiness.com
  82. 82. Channels used in digital strategies must WriteMixforBusiness.com
  83. 83. Channels used in digital strategies must follow the customer WriteMixforBusiness.com
  84. 84. Channels used in digital strategies must follow the customer to deliver a message in a conversational, unobtrusive manner. WriteMixforBusiness.com
  85. 85. Opposite of “broadcasting” a message, WriteMixforBusiness.com
  86. 86. Opposite of “broadcasting” a message, content marketing offers “special delivery” WriteMixforBusiness.com
  87. 87. Opposite of “broadcasting” a message, content marketing offers “special delivery” by reaching out on a personal level. WriteMixforBusiness.com
  88. 88. Highly relevant information is welcome with permission-based marketing, as you build relationships through interactive content. WriteMixforBusiness.com
  89. 89. So clearly, there's no stubborn in evolving and improving your content and the digital experience you want to provide! WriteMixforBusiness.com
  90. 90. The whole concept around content marketing involves WriteMixforBusiness.com
  91. 91. The whole concept around content marketing involves shifting viewpoints, methods, abilities, and knowledge. WriteMixforBusiness.com
  92. 92. A SNAZZY SLIDESHARE PRESENTATION by Sue-Ann@WriteMixforBusiness.com Is Content Creation Hogging Your Time and Zapping Your Spirit?
  93. 93. A SNAZZY SLIDESHARE PRESENTATION by Sue-Ann@WriteMixforBusiness.com Is Content Creation Hogging Your Time and Zapping Your Spirit?
  94. 94. A SNAZZY SLIDESHARE PRESENTATION by Sue-Ann@WriteMixforBusiness.com JUST CLICK HERE RIGHT NOW

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