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A WORD TO THE EYES

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A visual presentation on calligram design that can serve as design strategies for logo artists and brand creatives. "A Word to the Eyes" (AWTTE) is an ingenious publishing of lexicon and artistry that uses calligram to reduce the burden of memorizing in acquiring collegiate vocabulary. To preorder AWTTE go to: www.awordtotheeyes.com/contact.html

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A WORD TO THE EYES

  1. 1. EYES
  2. 2. A VISUAL PRESENTATION ON CALLIGRAM DESIGN BY SUDIO SUDARSAN
  3. 3. THERE ARE FOUR TYPES OF VISUAL IDENTIFIERS
  4. 4. A SYMBOL IS AN ABSTRACTION THAT REPRESENTS AN IDEOLOGY
  5. 5. A WORDMARK OR LOGOTYPE IS THE LITERAL NAME OF AN ORGANIZATION
  6. 6. A MONOGRAM IS A MOTIF OF TWO/MORE LETTERS IN DECORATIVE DESIGN
  7. 7. A COMBINATION MARK CONSISTS OF A SYMBOL AND WORDMARK
  8. 8. SO, WHAT’S A CALLIGRAM?
  9. 9. A CALLIGRAM IS A VISUAL IMAGE RELATED TO THE MEANING OF THE WORD CUP-SHAPED DEVICE USUALLY MADE IN CAST METAL FOR SOUND MAKING. CALLIGRAM FOR BELL
  10. 10. THIS PRESENTATION EXPOUNDS DESIGN STRATEGIES TO DRAW CALLIGRAMS
  11. 11. “A WORD TO THE EYES” WAS ORIGINALLY CONCEIVED AS A VOCABULARY DEVELOPMENT BOOK, USING CALLIGRAM TO DEFINE SAT/GRE TEST WORDS
  12. 12. I ANTICIPATE THAT IT CAN HELP LOGO ARTISTS IN REPURPOSING SOME OF THESE DESIGN STRATEGIES
  13. 13. READY?
  14. 14. I PUT TOGETHER 30 USEFUL STRATEGIES
  15. 15. SHAPE OBJECT INTO LETTER ONE
  16. 16. ca e
  17. 17. SHAPE LETTER INTO OBJECT M TWO
  18. 18. INSERT PERTINENT MEANING INTO THE NEGATIVE SPACE OF LETTERS THREE
  19. 19. STILETTO
  20. 20. COMBINE LETTERS TO FORM OBJECT FOUR
  21. 21. C IR
  22. 22. DESIGN OBJECTS IN KERNING BY MODIFYING LETTERS FIVE
  23. 23. EXTEND LETTER(S) TO DRAW OBJECT A SIX
  24. 24. DISPLACE LETTER(S) TO IMPLY MEANING SEVEN
  25. 25. ideH
  26. 26. TRIM LETTER(S) TO SUGGEST MEANING EIGHT
  27. 27. ECLIPSE
  28. 28. REMOVE LETTER TO SIGNIFY TENOR NINE
  29. 29. MEM RY
  30. 30. REMOVE PORTIONS OF THE WORD TO INDICATE MEANING TEN
  31. 31. half
  32. 32. CONTRAST COLOR TO INDICATE MEANING ELEVEN
  33. 33. AMNESIA
  34. 34. VARY LETTER SIZE/THICKNESS TO INDICATE MEANING TWELVE
  35. 35. EX P LOS I N O
  36. 36. OVERLAP LETTERS TO REVEAL MEANING THIRTEEN
  37. 37. jma
  38. 38. OBJECT CAN REPLACE LETTER TO SUGGEST DEFINITION S FOURTEEN
  39. 39. MODIFY STEM, ARM, OR ELEMENT OF A LETTER FIFTEEN
  40. 40. ASCENDERS/DESCENDERS OF LETTERS PROVIDE OPPORTUNITIES SIXTEEN
  41. 41. REORGANIZE THE ARRANGEMENT OF LETTERS SEVENTEEN
  42. 42. CNOFEUS
  43. 43. REPEAT LETTERS FOR EFFECT OR TO SUGGEST DEFINITION EIGHTEEN
  44. 44. DOM NOIII II I
  45. 45. INSERT OBJECT INTO THE NEGATIVE SPACE OF ASCENDERS/DESCENDERS NINETEEN
  46. 46. Chess
  47. 47. REPOSITION LETTERS TO INDICATE MEANING TWENTY
  48. 48. E QU EN
  49. 49. REPOSITION LETTER ELEMENTS TO SIGNAL MEANING TWENTY ONE
  50. 50. DRAW OBJECT OVER THE WORD TWENTY TWO
  51. 51. DRAW LETTER(S) OVER THE OBJECT TWENTY THREE
  52. 52. SPIN, SWIVEL, TURN, AND TWIST THE WORD TWENTY FOUR
  53. 53. USE PAREIDOLIA TACTIC IN NEGATIVE SPACE TWENTY FIVE
  54. 54. MINIMALISM IS THE SUPREME FORM OF DESIGN ELEGANCE TWENTY SIX
  55. 55. IRTSH
  56. 56. HIGHLIGHT DETAILS IN THE NEGATIVE SPACE TWENTY SEVEN
  57. 57. ORIENT LETTER(S) OR WORD DIFFERENTLY TWENTY EIGHT
  58. 58. DiE
  59. 59. VARY KERNING OF THE WORD TO ALLUDE DEFINITION TWENTY NINE
  60. 60. RAC SM
  61. 61. WELD TWO STRATEGIES WITHOUT OVERDOING THIRTY
  62. 62. “A WORD TO THE EYES” (AWTTE) IS A BOOK OF CALLIGRAMS; IT EMPLOYS VISUAL TRICKS TO IGNITE PASSION FOR WORDS.
  63. 63. AWTTE USES HIGH-FREQUENCY TEST WORDS TO DEVELOP VOCABULARY IN A MEMORABLY FUN WAY
  64. 64. PREORDER AWTTE TO GET NOTIFIED OF KICKSTARTER LAUNCH http://www.awordtotheeyes.com/contact.html
  65. 65. SUDIO IS A BRAND STRATEGIST; HE IS THE AUTHOR OF AWTTE BOOK.
  66. 66. BOOK SUDIO http://www.awordtotheeyes.com @awordtotheeyes www.instagram.com/awordtotheeyes awordtotheeyes.tumblr.com http://www.iSudio.com @iSudio www.instagram.com/iSudio iSudio.tumblr.com
  67. 67. CALLIGRAM IS THINKING MADE VISUAL Sud󰇮 󰈣 󰉍u󰈧󰇧󰈦s󰈜󰇳

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