http://www.startupsuccess.co.uk/the-importance-of-a-company-logo-to-a-start-up-business/. New business logos are often designed in a hurry, just before launch, leaving the company with a mediocre design that they later need to change.
A company logo is the visual representation of your company. It is essential in building brand awareness and recognition and instantly provides a lot of information about the business.
Here are a few tips on designing a business logo that will make customers take your new business seriously, rather than writing you off as an amateur set-up.