SherSingh Facebook "Vote&Win" application

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Shersingh Facebook application - "Vote&Win". Excellent example of a C2C application on Facebook.

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SherSingh Facebook "Vote&Win" application

  1. 1. Vote&Win12/13/2012 Confidential Document – For Internal Purposes Only 1
  2. 2. Campaign Outline – High LevelUtilize a social media platform to engage existingfans for gathering primary feedback on InternalDesigns of Sher Singh merchandize. Primary Objective – Engagement Secondary Objective – Survey Data12/13/2012 2
  3. 3. Why ‘Vote&Win’? ‘Vote&Win’ application – Facebook 3rd-party application Designs – Sher Singh Mens/Womens merchandize designs designed by Internal Design Team Feedback – Primary research data Target – Preppy crowd in India (18-34 M/F)*NB: 2nd Stage of application (ver2.0) will let people VOTE & Submit their own createddesigns which will be open to VOTING by fellow members. Top5 most voted in 8 weekswill be manufactured by Sher Singh and feature in Collections in August.12/13/2012 3
  4. 4. Details• Social media platform: Facebook• Type of interaction: Facebook 3rd-party app• Landing page: Sher Singh Facebook Fan page• Primary Campaign anchor: Fashion• KPI: Votes – Sample size: 1,000 unique ppl voting on 100 items – Time frame: 7 weeks12/13/2012 4
  5. 5. App Inspiration• Made.com: Voting of items onsite http://www.made.com/vote• HotORNot.com: Navigation & Voting functionality http://eu1.hotornot.com/vote/?gender=N12/13/2012 5
  6. 6. Fb AppApp can be accessed at: https://www.facebook.com/SherSinghClothing/app_25745010434556612/13/2012 6
  7. 7. Vital Stats – App Level # of weeks voted: 7 week (7th week completed on 15 May’12) # of designs voted for: • Week1 = 14 (Mens Tees), Votes = 43* • Week2 = 14 (Mens Tees), Votes = 129 • Week3 = 14 (Mens Tees), Votes = 246 • Week4 = 14 (Mens – 11 Polos, 1 Tee, 2 Cricket Blazers), Votes = 61 • Week5 = 15 (Mens – 5 Tees, 4 Polos; Womens – 6 Dresses), Votes = 26 • Week6 = 15 (Mens – 8 Tees; Womens – 7 Dresses), Votes = 35 • Week7 = 14 (Mens – 4 Tees, 5 Polos; Womens – 5 Dresses), Votes = 303 # of designs voted: 100 # of unique people voted till date: 843 Viral reach of app so far = 843 X 10 friends shared (minimum) to complete app = 8,430 *Votes == # of people voted; is Unique number of people who voted through the app; tests + colleagues from Shersingh, Kleward etc. have been minused from report.12/13/2012 7
  8. 8. Vital Stats – Category Level %Mens designs = a) Tees = 60 (60%) b) Polos = 20 (20%) c) Cricket Blazer = 2 (2%) %Womens designs =  Dresses = 18 (18%)12/13/2012 8
  9. 9. Week1: 28 March – 3 Apr 2012 Top 5 designs (shown below) in terms of highest # of LOVE12/13/2012 9
  10. 10. Week2: 4 Apr – 10 Apr 2012 Top 5 designs (shown below) in terms of highest # of LOVE12/13/2012 10
  11. 11. Week3: 11 Apr – 17 Apr 2012 Top 5 designs (shown below) in terms of highest # of LOVE12/13/2012 11
  12. 12. Week4: 18 Apr – 24 Apr 2012 Top 5 designs (shown below) in terms of highest # of LOVE12/13/2012 12
  13. 13. Week5: 25 Apr – 1 May 2012 Top 5 designs (shown below) in terms of highest # of LOVE12/13/2012 13
  14. 14. Week6: 2 May – 8 May 2012 Top 5 designs (shown below) in terms of highest # of LOVE12/13/2012 14
  15. 15. Week7: 9 May – 15 May 2012 Top 5 designs (shown below) in terms of highest # of LOVE12/13/2012 15

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