1.
SUBHASISH GHOSHsubhasishg@aditi.com1

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SuccessfulBusinessesCreateValue2

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10 ActionablePoints3

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4DICEE

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1,00,000 visits to site via:SMS campaigneDM campaigndisplay adssocial mediaSEO2-5% avg. Conversions(1)if visits = 1,00,000; assuming 2% leads(e.g. signups) = 2,000# of leads2-4% avg. Conversions(2)if signups = 2,000; SQL; assuming 4% =80# opportunities1,00,0002,00080$$$# of visits to site4050% avg. Conversions(3)CUSTOMERS5

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Profitability = f (CPA, Basket Size, Activity)# of Leads = f (Activity, Value)6

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SEOVisitors Leads SalesSOCIAL MEDIASOCIAL MEDIA - PPCCPM BANNER ADSRE-TARGETED ADSBLOGEDM…N7

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RawInquiriesQualifiedLeadsMarketingQLsSalesAcceptedLeadsSalesQLs $$Nurturing Sent to Sales Sales finds Value Deems Valuable8

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DATA ANDANAYTICSTeleCallingMARKETING QL DRIP STAGES NOT “CONTACT US”PLAN AND OFFERVALUEEmailOffersSMSValue9

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DATA ANDANAYTICSUseVerbsSTRONG CTA VALIDATION CTA ATTRIBUTES EXAMPLESBe ClearBePositiveDirectValue10

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DATA ANDANAYTICSClearPageKEY FOR CONVERTING TRAFFIC INTO LEADS TEST, TEST, TESTA/B TestMetric(CTR)Hypothesis00:04:00HeadlineForm Field Names# of Form FieldsForm Button ColorForm Button SizeForm Button CopyImagesCaptions on ImagesHeadline Font SizeTestimonials… n11

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DATA ANDANAYTICSKEY FIELDS. Total Site Traffic (e.g. 100,000). Total Investment = Web Dev + Hosting + PPC/mth+ SEO + Social Media (e.g. 10,000/- + 100/- + 0 +20,000/- + 0 = 30,100/-). % Responses = 5% of 100,000 = 5,000. % Conversions = 5% of 5,000 = 250. Basket Size (avg sale) = 10,000/-. Gross Profit Margin = 5% 12

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DATA ANDANAYTICSVisit: http://www.blitzmediadesign.com/seo/web-roi.htmlROI = 314%13

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DATA ANDANAYTICSQ&A14