Material presented at International Conference on Travel Technology (ICTT), in Kovalam, Kerala; 7-9 June 2013 organized by the Association of Travel Trade Organizations, India (ATTOI) supported by the Govt. of Kerala, Tourism Department.
Are you a Business that is already Online? Or, looking to migrate a core part of your Business (say, Registrations application) Online? Or are you still an offline (or bricks-and-mortar) Business thinking of moving Online soon? Whatever be the case, your Business can only benefit from moving Online in terms of driving business growth, more international exposure and profitability. Understand the key points for being successful Online - what is Value? why Value is necessary for creating a Successful Business Online? What is Guy Kawasaki's DICEE? Understanding the Lead Generation Funnel. What are KPIs driving your Business? How to Assess them? What to do to optimize the Conversions happening on your Business Website? More strategic insights into Key Levers for your Business. And finally, a practical way of Calculating your Business' Marketing ROI.