DESIGN PROJECT<br />PRODUCT RESEARCH ON FRESH ONES TISSUES<br />Subhash Chandra Gupta & Anvika kapoor<br />Strategic Design Management (NID)<br />
Design Brief:<br />Perform design research involving users, functions, interactions, environment and technological issues.<br />Develop a design brief<br />Ideate solution directions and solutions<br />Model and prototype solutions Aim–To understand the design process and various steps involved in achieving and realizing a product or service<br />Evaluate solutions<br />Revisit the brief<br />Document <br />Present the solutions<br />Discuss the management issues in implementing the solutions<br />Concluding presentations and discussions<br />
Purpose:<br />The processes of design management can be carried out effectively only if there is a deeper appreciation of the design process practiced by designers. <br />Aim:<br />To understand the design processes and methods with a hands-on project-oriented approach.<br />Objective: To redesign a user friendly and eye catching fresh ones wet tissue box for domestic and export market.<br />User group: Women and men between the age group of 16 years and above working and studying in different fields.<br />Methodology:<br />The learning is project-based that would include exploration and research on real-life products and services, and their relationship with design management.<br />
About Product<br /><ul><li>Fresh Ones are a pack of 50 wet wipes.
It comes with a pull-out component used to pull out tissues for first time use.</li></ul>Problem Situations<br />IMAGERY<br /><ul><li>Feminine image to be changed. </li></ul>PACKAGING<br /><ul><li>Poor finishing
Visual hierarchy not maintained</li></li></ul><li>User groups<br />Female<br />Male<br />16 – 30years<br />31 years and above<br />20 years and above<br /><ul><li>Business executives at lunchtime, Picnickers, vacationers, travelers, students etc..
E.g. Corporate, celebrities , beauticians, hospitality industry etc.
House wives and nursing mothers etc... </li></ul>Environments – Homes , offices, vacation and picnic destinations, colleges etc..<br />WHY – AIM of re-designing<br /><ul><li>Revamping the product to increase sales
To provide satisfaction to the customer and build a bond of trust with them.</li></li></ul><li>Designer’s Task<br />What is to be accomplished<br />IMAGERY<br /><ul><li>Should look like a unisexual product
Should have the visual appeal of a personal care product</li></ul>PACKAGING<br /><ul><li>Refilling should be possible
Material used for the pack should be recyclable
Graphics should make it easily standout on the shelf of a general store, supermarket or medical store.</li></li></ul><li>Critical Success Factors<br />DESIRABLES<br />SHOWSTOPPERS<br /><ul><li>Plastic clip breaks
Box starts locking in moisture causing tissues to dry up