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Marketing plan for anddroid app subhadev pal nit patna

under guidance of Prof. sameer mathur of IIM Lucknow by subhadev pal of NIT Patna

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Marketing plan for anddroid app subhadev pal nit patna

  1. 1. A tap away from safety
  2. 2. Provides you with emergency contacts and solution anywhere and anytime
  3. 3. THE OUTLINE
  4. 4. What’s so awesome about this app?
  5. 5. Its more than just an app! • As long as you have your phone, this app will never let you be ‘too far’ from help. • This app is the Google of emergency contacts.You wont require any other contact for any emergency. • It teaches you to cope with any adverse situation as it helps you train beforehand
  6. 6. Compatibility EasySOS is an android application that will run on all android devices running Android version 4.1 and above. The edition for iOS and Windows platform will be launched after monitoring the success of the android version.
  7. 7. INNOVATIONANDTECHNOLOGY COMPETENCE. ADVANCE FEATURES LIKE SOS BUTTON AND INTERNET NOT REQUIRED. UPDATED HUGE DATABASE. SIMPLE, SLEEK AND USER-FRIENDLY UI DESIGN. AVAILABLE AND ACCESSIBLE ACROSS THE GLOBE. UNTAPPED EMERGENCY APP SOLUTION MARKET IN INDIA. CAN PROVIDE ACTIVE FEEDBACKTO INVESTIGATING AGENCIES IN CASE OF A CRIME. NEWTO MARKET. ONLY AVAILABLE FOR ANDROID IN THE BEGINNING LACK OF WILLINGNESSTO INSTALL SUCH AN EMERGENCY GUIDE APPLICATION. GENERAL PERCEPTION OF NOT EXPERIENCING AN EMERGENCY SITUATION. LOWTALKTIME OR SMS BALANCE IN PHONES.
  8. 8. Competition POINTS OF PARITY (POP) POINTS OF DIFFERENCE (POD) EasySOS provides an exhaustive list of contact numbers of hospitals ,blood banks, police stations, ambulance services and other emergency services sorted location wise and also has the provision to call by single-tapping the contact number from the app itself. Fingertips doesn't just show the nearby hospital/blood banks/police station contacts with respect to the concerned user. It basically gives the user complete freedom to browse the entire database at a single go and the user can also sort out the contacts locations wise. Fingertips provide a SOS button to instantly send the location Fingertips has an updated and greater number of entries to the emergency contact in times of emergency. in it's database. Fingertips provide an to-do list to provide first-aid in various Fingertips has an added emergency domain which helps in common health emergencies. alerting the railway police during any emergency in train which is not present in any of its competitors. Fingertips come as a free download as it is an emergency app. Voice recording activates as you tap the SOS button for evidence
  9. 9. WHAT MAKES FINGERTIPS A STAND OUT EMERGENCY GUIDE ANDROID APPLICATION ?? • It basically provides an updated database of phone numbers and websites sorted location wise and the best part is that the users can directly call them by single tapping on the numbers from the app itself. • It also provides the option of a SOS button which can send a SOS message with the user's location with latitude and longitude to a present emergency contact number and automatically start voice recording for evidence. • Its emergency domain for railway safety is unique • The app also provides easy to follow guidelines on how to provide first-aid in various types of emergencies, teach you dos and don’ts during critical situations like burglary, abduction which can be a true life saver at times!!
  10. 10. Market Overview
  11. 11. MARKET SEGMENTATION The main objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. In this case, as this is an emergency guide app, there's no clear-cut segment that the app wants to target just because of the fact that anyone and everyone can be in a spot of bother at any time . Still the app mainly targets certain customer segments , which are more vulnerable to emergencies .These are elderly couples, Senior citizens,Tourists and Business travellers from other cities and countries, Women etc.
  12. 12. MARKET POSITIONING EasySOS app is clearly positioned in the market as a simple user-friendly emergency guide app which aims at providing the target users with a vast database of emergency contacts.
  13. 13. EasySOS mainly targets certain customer segments, which are more vulnerable to emergencies .These are elderly couples, senior citizens, tourists and business travellers from other cities and countries, women, people with chronic diseases like diabetes and heart diseases etc.
  14. 14. The main objective of the company is to provide an emergency guide application. The app - EasySOS provides an updated database of phone numbers and websites sorted location wise and the best part is that the users can directly call them by single tapping on the numbers from the app itself and also provides a SOS button for emergency location message among other features. The company doesn’t expect to rake in huge moolah suddenly on launch but is optimistic about being a profitable venture once people warm up to the idea of having a one-stop emergency guide app to have peace of mind. so it feels a time frame of a year or two is necessary for raking in profits.
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  16. 16. • EasySOS aims at providing high-quality emergency guide contacts and solutions to its target customers. •The only available app addressing such an issue falls short of expectations as it doesn’t have an updated database and it also falls short of certain features like railway police alerting and voice recording for evidence. • EasySOS provides a simple, smooth and a one-stop solution to all its target customers which is how exactly how an emergency guide app should be designed. • In this case , as this is an emergency app, there's no clear-cut segment that the app wants to target just because of the fact that anyone and everyone can be in a spot of bother at any time. • EasySOS mainly target certain customer segments , which are more vulnerable to emergencies .These are elderly couples, Senior citizens,Tourists and Business travellers from other cities and countries,Women, People with chronic diseases like diabetes and heart diseases, Relatives of patients admitted to hospitals and of course college students staying away from home.
  17. 17. As of now EasySOS faces some competition from Emergency+ and Panic. But it also provides a much wide range of features. So EasySOS must not sweat much about it .
  18. 18. The most important collaborator will be Google without any doubt as it the platform where the application will be launched. The other important collaborators will be the various non- profit societies and organizations which run and operate the blood banks , hospitals, ambulance services and pharmacies across the city , government institutions of public welfare life the city police, railway police and fire services.
  19. 19. Company
  20. 20. EasySOS had just one goal in mind right from the very beginning. It wanted to be the best emergency guide mobile app available in the market . It wanted to be the one-stop contact and solution app in case of emergencies and so a lot of effort and in-house hours were spent on data collection and entry. Hence it has a formidable database of contacts , websites , first-aid solutions for all kinds of services required in times of emergency. The entire coding and debugging team is responsible for the bugless app which has a simple and user-friendly interface. Every employee of the company is a stakeholder here.
  21. 21. PRODUCTS EasySOS basically has an updated database of phone numbers and websites sorted location wise and the best part is that the users can directly call them by single tapping on the numbers from the app itself. Being an emergency app , it also provides the option of a SOS button which can send a SOS message with the user's location with latitude and longitude to a pre set emergency contact number. The app also provides easy to follow guidelines on how to provide first- aid in various types of emergencies, which can be a true life saver at times!! Lastly the app has all these functions working perfectly well even if the phone has no internet connection.
  22. 22. FINGERTIPS CAN PROVIDETHE FOLLOWING SERVICESTO ITS CUSTOMERS - Free - It provides an exhaustive list of contact numbers of hospitals ,blood banks, police stations, ambulance services and other emergency services sorted location wise and also has the provision to call by single-tapping the contact number from the app itself. Premium - It provides a SOS button to instantly send the location to the emergency contact in times of emergency. Voice recording begins automatically to collect evidence It provides an to-do list to provide first-aid in various common health emergencies.
  23. 23. Free - • App download. • Emergency contacts Premium ($2.99) - • SOS button • Railway police alert Customers get a discount on the premium if they share the app and help with its promotion
  24. 24. INCENTIVES ARE REQUIRED FOR INITIAL MARKETING OFTHE APP AS WELL ASTO ENCOURAGETHE USERS TO USETHE APP FROMTIMETOTIME . Incentive for users - Customers get a discount on the premium if they share the app and help with its promotion Incentive for collaborators - The website developers of the company will provide certain advice to these hospitals and other institutions for their websites’ upkeep and in some cases might fix any problems in them.
  25. 25. The target of distributing the products through this app is done by; the app which get downloaded from Google Play. The premium customers pay $2.99 for the premium customers. After download, the users are asked to sign up with his phone number and email id.After doing so, the user is provided with an unique id for referring purpose.
  26. 26. Infrastructure SELECTION CRITERIA AT FINGERTIPS ARE:- While years of experience are always beneficial for a candidate, EasySOS’ focus is to hire those who are able to consistently raise the bar and introduce a variety of innovation to move this organisation forward. As the company grows, it feels absolutely necessary that its employees also grow professionally with the organisation.
  27. 27. Executive Summary Situation Analysis Goal Strategy Tactics Implementation Performance Evaluation Exhibits

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