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Why People are Sharing Online - and why you should too

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Thoughts about why people are sharing stuff online and why you should too by Su Butcher of Barefoot & Gilles Architects.
Presentated to be2campeast on 24 June 2010 more info http://www.be2camp.com/page/be2camp-east-2

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Why People are Sharing Online - and why you should too

  1. 1. Why people are Sharing Online creativecommoners by @Subutcher
  2. 2. Sharing is… Publishing http://theconversationprism.com/
  3. 3. Something to say Brian Green: Brickonomics 14 June 2010 Local Authorities would be mad to grant planning permissions right now “
  4. 4. People Need your HELP
  5. 5. Be Useful http://www.groheactive.co.uk
  6. 6. Or Be Beautiful Stern of Adventure by James Dodds
  7. 7. Create a Conversation joguldi
  8. 8. Huddle into groups Charter284
  9. 9. Swim the Other Way John Kasonaa by Jurvetson His TED Talk
  10. 10. Be Remarkable Solarpowerrocks.com
  11. 11. People are Searching Dave Gorman by Ario
  12. 12. The Long Tail thelongtail.com
  13. 13. It is Specific
  14. 14. Sticky
  15. 15. People Come to YOU http://www.blendtec.com/willitblend/ 38,937 fans
  16. 16. It is Pull Marketing http://www.achangingblackpool.com/
  17. 17. Don’t worry http://www.davidmeermanscott.com/
  18. 18. Tell the World: <ul><li>Say Something </li></ul><ul><li>Ask for Help </li></ul><ul><li>Be useful </li></ul><ul><li>Be Beautiful </li></ul><ul><li>Create Conversation </li></ul><ul><li>Huddle into groups </li></ul><ul><li>Swim the other way </li></ul><ul><li>Be Remarkable </li></ul><ul><li>Be Searchable </li></ul><ul><li>Be Specific </li></ul><ul><li>Be Sticky </li></ul><ul><li>Don’t Worry </li></ul>
  19. 19. We’re listening
  20. 20. Thank You. Links: http://delicious.com/SuButcher/ # be2campEast Archive: http ://wthashtag.com/Be2campeast Me: http://bit.ly/TwLanding @SuButcher My Company: www.barefootgilles.com

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