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Su Butcher
by Okko Pyykkö
Resources
Links:
http://delicious.com/SuButcher/SMAEC
Blogging:
http://JustProfessionals.net
@JustProfs
Twitter:
@SuButcher
@ConstructionMkt
@UKConstruction
@ArchitectLeague
#SMAEC
http://twapperkeeper.com/SMAEC/
MyCompany:
www.barefootgilles.com
Summary
• Common misconceptions
• 4 Steps
• The Future
http://twitter.threadless.com/
How might
Construction
use Twitter?
Use the hashtag: #SMAEC
http://search.twitter.com
http://twapperkeeper.com/SMAEC/
Some
Common
Misconceptions
http://twitter.threadless.com/
What are our
Objectives?
#SMAEC
http://search.twitter.com
Twitter is
a Trivial
Waste of
Time
Twitter is
not a
Business
Tool
http://www.flickr.com/pntphoto
…Like
Email
…Like
Direct
Mail
www.thedailygreen.com/
Twitter is…
walid.hassanein
jemasmith
Opt in.
Self
Selecting
Construction
and
Property
Other
Professional
Services
Publishing
Marketing, PR,
SM
Other
A Window on
the World
Excape from Colditz
Public
Big
http://siteanalytics.compete.com/twitter.com/
http://siteanalytics.compete.com/twitter.com/
http://www.sysomos.com/insidetwitter/
http://www.corporatewatch.org.uk/?lid=277
23,000,000 Unique Visitors a Month
1,810,100 UK (7.87%)
42,175 UK Construction (2.33%)
20,919 Active (last week - 49.6%)
Some Rough Figures:
Mobile
24/7/365
TechCrunch
Tehran June 16 2009
@fotofacade
www.barefootgilles.com
Search Direct Referrals Twitter
6m Before Twitter
6m After Twitter
+79%
www.barefootgilles.com
To Tweet or Not to Tweet - for Construction Professionals
Really Good for…
Other
Fun
Socialising
Marketing
Business
Professional
Networking
0 20 40 60 80 100 120
69%
89% of won projects had a
relationship
with the client organisation
before RFP
What it Takes to Win: the Cold Hard Truth
SMPS Marketer Dec 09 Bruce Lea + J Rossi
@MarkitectureDC: Relationships don't create themselves
http://www.smps.org
Basic
Anatomy
http://twitter.threadless.com/
Setting up an account on twitter
(quick runthrough)
@ConstructionMkt
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
http://tweetdeck.com
http://hootsuite.com
Steps to Successful
Business Use of
Twitter:
1. Listen
http://twitter.threadless.com/
Who could we
Follow?
#SMAEC
http://search.twitter.com
Following
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
Home Feed:
http://twitter.com/
You don’t
have to read
everything
walid.hassanein
Search
Twitter
http://search.twitter.com
To Tweet or Not to Tweet - for Construction Professionals
Google Reader in Plain English
To Tweet or Not to Tweet - for Construction Professionals
Step2:
Create
Content
http://twitter.threadless.com/
What could we
Say?
#SMAEC
http://search.twitter.com
Inhabit your
Real Estate
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
Broadcasting
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
What information do you share?
• Influence
• Focus
• Opinion
• Personality
To Tweet or Not to Tweet - for Construction Professionals
Linking
http://bit.ly
http://ow.ly
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
Step 3:
Filter
http://twitter.threadless.com/
What could we
Share?
#SMAEC
http://search.twitter.com
Not just your
content
http://mashable.com/2009/04/16/retweet-guide/
Following – How it works
The Retweet
Good Retweeters
http://mashable.com/2009/02/17/twitter-retweets/
• Influence
• Focus
• Opinion
• Personality
Step 4:
Engage
How could we
Engage?
#SMAEC
http://search.twitter.com
The Reply
The Reply
The Mention
The Mention
The Retweet
To Tweet or Not to Tweet - for Construction Professionals
Threaded
Conversations
on tweetie
http://atebits.com/
http://apps.asterisq.com/mentionmap
To Tweet or Not to Tweet - for Construction Professionals
Direct Messages = Private
http://www.flickr.com/photos/tylerdurden
Results
I found you
on the Internet”
“
Business
from Twitter?
Radian6
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
Business from Twitter?
Yes
Not
Directly
Not Yet
No/Not as
far as I
know
Other
How might
Construction use Twitter?
• What are the Objectives?
• Who could we Follow?
• What could we Say?
• What could we Share?
• How could we Engage?
http://search.twitter.com
#SMAEC
Thank You.
Links:
http://delicious.com/SuButcher/SMAEC
Blogging:
http://JustProfessionals.net
@JustProfs
Twitter:
@SuButcher
@ConstructionMkt
@UKConstruction
@ArchitectLeague
#SMAEC
http://twapperkeeper.com/SMAEC/
MyCompany:
www.barefootgilles.com

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To Tweet or Not to Tweet - for Construction Professionals

Editor's Notes

  1. Big
  2. Drives Traffic – but how? Traffic 6m before and after twitter to www.barefootgilles.com
  3. Lets take a look at the bones of twitter, and begin by setting up an account.
  4. http://tweetdeck.com
  5. http://search.twitter.com
  6. So whats the purpose of listening? To act. Good listeners find what interests them – and act on it. Eg BT Care – a customer service use of listening. BT Care search for mentions of BT on twitter and ask if they can help. Try mentioning BT and see if they tweet you! But they listen for a purpose. And so must you, whatever your purpose is.
  7. Areas of Realestate All managed through your settings button (top right) Profile image or avatar Handle Name Location (searchable) Web link (dedicated twitter landing page) Bio (160 characters – or more but many platforms will only see first 160) Background image. The only bit which transfers to clients and mobile devices