Talking to Architects Su Butcher JustPractising .com  Image:  FaceMePls
Architects? When? What Works?
Architects:  What are they like?
Small Source:  RIBA 2009 Chartered Practice Members
microbusiness
No more work Graph:  brickonomics
More Competition Plaice Design Company Ltd
Aspir ational Are you  Aspirational ? St Georges Hall by  andymarshal .co
Design is…
barefoot &  gilles
When? JamesCridland
 
 
 
 
 
 
 
 
jemasmith   turn it off.
 
Get past the door staff goincase
Don’t think   When…   JamesCridland
Don’t think   When…   think  HOW? Robert S. Donovan What is Pull Marketing?
A culture of  Referral Kent Bye
Listen Be Helpful Be Found
Listen Paulo  Otávio
Radian 6
 
 
Be Helpful mattimattila
 
http://youtu.be/5CmgsCpxSXk
 
Free Your Data Sika Sarnafil
 
Be Found ashi
Free Your Data
thelongtail .com
 
Tin-Silver Solder Alloy for Stringing and Bussing Solar Modules
People are looking for  expert advice  from a  trusted source marcelometal
Architects don’t care about your product. They want to solve their problem.” “ Richard Gay
 
Thank you. <ul><li>Contact Me:  www. justpractising .com   </li></ul><ul><li>@ SuButcher </li></ul><ul><li>View these Slid...
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Talking to Architects: Council for Aluminium in Building Mini Conference, Bradford 2012

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These are the slides of my presentation about Talking to Architects and Specification at the CAB Regional Members’ Meeting & Mini-Conference at Hollins Hall, Bradford on 23 February 2012. There was live tweeting with the #CABEvent Hashtag – see the interactions here:
http://bit.ly/xLNytD

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  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • What you hoped would be like this The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • Ends up more like this. Lets face it – do you turn the TV over during the ad breaks? I do. Instead of feeling like you a helping hand your marketing messages, you can feel like a gatecrasher trying to break into an opening night, unable to get past the bouncer lurking in the shadows. Frankly, I’d give up now trying to work out when to approach an architect like this, because you are just part of the noise, and t oday making noise is easier than ever. 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • Any questions? 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • Talking to Architects: Council for Aluminium in Building Mini Conference, Bradford 2012

    1. 1. Talking to Architects Su Butcher JustPractising .com Image: FaceMePls
    2. 2. Architects? When? What Works?
    3. 3. Architects: What are they like?
    4. 4. Small Source: RIBA 2009 Chartered Practice Members
    5. 5. microbusiness
    6. 6. No more work Graph: brickonomics
    7. 7. More Competition Plaice Design Company Ltd
    8. 8. Aspir ational Are you Aspirational ? St Georges Hall by andymarshal .co
    9. 9. Design is…
    10. 10. barefoot & gilles
    11. 11. When? JamesCridland
    12. 20. jemasmith turn it off.
    13. 22. Get past the door staff goincase
    14. 23. Don’t think When… JamesCridland
    15. 24. Don’t think When… think HOW? Robert S. Donovan What is Pull Marketing?
    16. 25. A culture of Referral Kent Bye
    17. 26. Listen Be Helpful Be Found
    18. 27. Listen Paulo Otávio
    19. 28. Radian 6
    20. 31. Be Helpful mattimattila
    21. 33. http://youtu.be/5CmgsCpxSXk
    22. 35. Free Your Data Sika Sarnafil
    23. 37. Be Found ashi
    24. 38. Free Your Data
    25. 39. thelongtail .com
    26. 41. Tin-Silver Solder Alloy for Stringing and Bussing Solar Modules
    27. 42. People are looking for expert advice from a trusted source marcelometal
    28. 43. Architects don’t care about your product. They want to solve their problem.” “ Richard Gay
    29. 45. Thank you. <ul><li>Contact Me: www. justpractising .com </li></ul><ul><li>@ SuButcher </li></ul><ul><li>View these Slides: slideshare .net/ subutcher </li></ul><ul><li>White Paper: http://bit.ly/TalkToArchitects </li></ul><ul><li>Linkedin Workshops: </li></ul><ul><li>http://justpractising.com/Linkedin </li></ul><ul><li>Images: Creative Commons / http:// andymarshall .co </li></ul>

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