RICS Suffolk - Effective Social Media in Construction

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Presentation given to the Suffolk Local Association of the Royal Institution of Chartered Surveyors, 11 September 2012.

All links and most pages on the presentation are clickable. For more information please comment below or visit my website.

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  • Today most architects websites are structurally pretty much the same as that one I built in 1995.
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 09/11/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • 09/11/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 09/11/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • But the fact is none of us need to know everything, if we talk to each other. BIM (Building Information Modeling) will only happen if we start collaborating, both between disciplines and inside our practices. The benefits are huge, but as Randy Deutsch asks, can we cope with the social change?
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 09/11/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • =
  • Thank You.
  • RICS Suffolk - Effective Social Media in Construction

    1. 1. effective Social Media forConstruction Professionals @Subutcher JustPractising.com Opte.org/maps
    2. 2. curtiskennington
    3. 3. Web 1.0 - Broadcasting waybackmachine
    4. 4. Web 1.0 - Growth = Noise 50m in 10 years netcraft
    5. 5. Web 1.0 - Search
    6. 6. Brochure Websites
    7. 7. Web 2.0 - Growth50m in 8months netcraft
    8. 8. Web 2.0 - Conversationwww.justpractising.com
    9. 9. Web 2.0 - Conversationhttp://mentionmapp.com/
    10. 10. Social Media http://theconversationprism.com/
    11. 11. Sashi
    12. 12. Your advocatesspeak well of youwhen youre not there.Nicole Bachmann Golf by Robert Scoble
    13. 13. We are SMEsSource: RIBA 2009 Chartered Practice Members Staff Numbers by firm
    14. 14. No morework Graph: brickonomics
    15. 15. More Competition Plaice Design Company Ltd
    16. 16. If your business plan is“ ‘sit tight and wait until the good times return’ then you are going to fail constructioncode.blogspot.com construction-manager.co.uk/
    17. 17. We pretend we’re good at it
    18. 18. …but we aren’t
    19. 19. You Don’tKnow Everything Article
    20. 20. YouDon’tNeedTo BIM and Integrated Design
    21. 21. But Why do it online? http://theconversationprism.com/
    22. 22. Saves Time
    23. 23. Don’t Do itTwice
    24. 24. I can find outabout you
    25. 25. … make itwhat youwant
    26. 26. www.evernote.comCollaborate
    27. 27. Everyone is Doing it Eric Fischer
    28. 28. Do it where they are
    29. 29. Change Behaviour constructco2.com
    30. 30. Compete onExpertise
    31. 31. Don’t be overwhelmed walid.hassanein
    32. 32. Turn offnoise. jemasmith
    33. 33. Have a Strategy © Su Butcher http://www.justpractising.com
    34. 34. How to Start • Audit • Plan • Train • Implement • MeasureWildxplorer
    35. 35. AuditHiggySTFC
    36. 36. AConstruction Company … is on Linkedin
    37. 37. Competitors… are on Linkedin
    38. 38. Keep in Touch
    39. 39. Don’t just shout!
    40. 40. Be Useful mattimattila
    41. 41. PlanCharlie Phillips
    42. 42. © Su Butcher http://www.justpractising.com
    43. 43. Train smi23le
    44. 44. Company Homesand Outposts
    45. 45. Make Social Objects• Useful• Shareable• Free
    46. 46. http://www.stickyworld.com/
    47. 47. Go Hunting
    48. 48. Start Farming
    49. 49. http://www.esi.info/
    50. 50. http://architectmap.net Make footprints
    51. 51. Measurewhat Matters
    52. 52. #RIBAvillage
    53. 53. Recap: • Talk to each other • Do it online Twitter Stream Graphs
    54. 54. @SuButcherThank You. www.justpractising.com Images: Creative Commons © Su Butcher

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