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Profile Network: LinkedIn for Business January 2016

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Presentation delivered at the Profile Network Lunchtime Q&A Seminar
20 January 2016
Boodle Hatfield, 240 Blackfriars Rd, London SE1 8NW
More information: http://www.justpractising.com/events/linkedin-strategy-property-professionals/

Published in: Real Estate
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Profile Network: LinkedIn for Business January 2016

  1. 1. Linkedin for Business @SuButcher www.justpractising.com
  2. 2. 5 Tips for a Strategy JustPractising.com/Profile
  3. 3. Shashi Bellamkonda JustPractising.com/Profile
  4. 4. 400,000,000+ members worldwide UK: 18,000,000 UK Construction & Property: 1,080,000 Construction 584,000 Real Estate 173,416 Civil Engineering 117,695 Architecture/Planning 104,884 Building Materials 81,303 Comm. Real Estate 23,376 Jan 2016
  5. 5. a useful tool for your real life network
  6. 6. You don’t know everyone in your Network
  7. 7. How Linkedin Works JustPractising.com/Profile
  8. 8. 1 2 3
  9. 9. 1 2 3
  10. 10. 1 2 3
  11. 11. 1 2 3
  12. 12. 1 2 3 3 2 3 3 JustPractising.com/Profile
  13. 13. makes your network visible
  14. 14. My UK Network includes* 182 178 70 44 12 Construction Journalists Property Developers Quantity Surveyors Construction MDs Estate Agents *2 degrees away
  15. 15. The Referral Culture Kent Bye JustPractising.com/Profile
  16. 16. Your advocates speak well of you when you're not there. Nicole Bachmann Golf by Robert Scoble
  17. 17. Your Public Home Online
  18. 18. 5 Tips for a Strategy JustPractising.com/Profile
  19. 19. smi23le 1. Make Yourself Visible JustPractising.com/Profile
  20. 20. Edit Public Profile
  21. 21. Profile Elements: Rich Media
  22. 22. Profile Elements: Rich Media
  23. 23. Profile Elements: Projects JustPractising.com/Profile
  24. 24. smi23le 1. Make Yourself Visible JustPractising.com/Profile
  25. 25. 2. Talk to HR carbone14
  26. 26. People make Social Media work SpeedOfLife
  27. 27. Everything you write on social media is visible
  28. 28. Training mattimattila 1. Awareness 2. Safe & Sensible 3. Proactive Policy 1. Boundaries 2. Enabling
  29. 29. 2. Talk to HR carbone14 JustPractising.com/Profile
  30. 30. Cafemoka 3. Make Yourself Invisible
  31. 31. Settings
  32. 32. ‘Select what others see when you’ve viewed their profile’
  33. 33. ‘Complete Private Mode’ JustPractising.com/Profile
  34. 34. Go Hunting
  35. 35. Cafemoka 3. Make Yourself Invisible JustPractising.com/Profile
  36. 36. Erix 4. Status Updates First
  37. 37. http://theconversationprism.com/ Social Media
  38. 38. • GroupsGroups • Private MessagingPrivate Messaging • Company PagesCompany Pages • Status UpdatesStatus Updates nostri-imago JustPractising.com/Profile
  39. 39. Company Home
  40. 40. Status Updates
  41. 41. Status Updates
  42. 42. Receiving Updates
  43. 43. Sharing = Engaging JustPractising.com/Profile
  44. 44. Status Updates
  45. 45. Status Updates
  46. 46. JustPractising.com/Profile
  47. 47. Erix 4. Status Updates First
  48. 48. ashi 5. Be Useful JustPractising.com/Profile
  49. 49. http://theconversationprism.com/ Social Media
  50. 50. Make Social Objects Vincent Des Jardins http://gapingvoid.com/so/
  51. 51. Make Social Objects Vincent Des Jardins http://gapingvoid.com/so/ • Useful • Opt-In • Self Contained • Shareable • Free
  52. 52. 5 Tips for a Strategy JustPractising.com/Profile
  53. 53. Images: Creative CommonsWill Lion
  54. 54. Su Butcher JustPractising.com JustPractising.com/Profile Thank You.

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