Five Types of Social Media Advisors

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When you need some help understanding or doing social media, here are some types of experts you can turn to.

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Five Types of Social Media Advisors

  1. 1. 5 types of<br />Social Media <br />advisors<br />
  2. 2. We need some help with social media!<br />The advice you get will depend on who you ask…<br />
  3. 3. Type: Guru<br />The Motto: <br />
  4. 4. PROS:Guru<br />Puts on an amazing show!<br />Love the energy! <br />Who needs caffeine?<br />Up-to-datewithlatesttactics<br />
  5. 5. CONS:Guru<br />Probably does not understand our business<br />“Proven strategies” can be just unproven gimmicks<br />Solutions may not be practically applied<br />
  6. 6. BEST USE: Guru<br />Use when you need a crash course in knowing what’s “possibly possible” with social media!<br />
  7. 7. The Motto: <br />
  8. 8. PROS: Social Celeb<br />Creative!<br />Relentless!<br />Inspirational!<br />
  9. 9. CONS: Social Celeb<br />Hard to replicate the “it” they possess<br />Is their approach sustainable in our business?<br />
  10. 10. BEST USE: Social Celeb<br />When you need to be reminded about the magic that can happen with social media.<br />
  11. 11. The Cons? <br />The Motto: <br />
  12. 12. PROS: Tech Insider<br />Know about trends<br />Fact-rich “techspertise”<br />Potentiallya powerful or insightful partner<br />
  13. 13. CONS: Tech Insider<br />Can have a tendency to “overpromise”<br />Case studies often superficial<br />Tendency to use jargon<br />Solutions in search of problems<br />
  14. 14. BEST USE: Tech Insider<br />Use when you want to “get out in front” of the curve…<br />
  15. 15. Type: Management Consultant<br />The Motto: <br />
  16. 16. PROS: Consultant<br />Wow. An adult in the room!<br />Has C-Suite “cred”<br />Helps organization align social media with big corporate objectives.<br />
  17. 17. CONS: Consultant<br />Not sure if he even tweets!<br />The hourly rate!<br />Can be too easily dismissive of perceived “flakiness” of social media metrics and value<br />
  18. 18. BEST USE: Consultant<br />Use when your organization is ready to move from a piecemeal approach with social media to something that is more integrated throughout.<br />
  19. 19. Type: Agency Guy<br />The Motto: <br />
  20. 20. PROS: Agency Guy<br />Understand media AND content<br />Track records.<br />Impressive portfolios. <br />
  21. 21. CONS: Agency Guy<br />Ironically, “big agencies” may not really “get” social media<br />Way more tuned to the benefits of social media than the costs<br />Can not always mesh metrics they are familiar with to metrics C-suite holds dearest<br />
  22. 22. BEST USE: Agency Guy<br />Use when you need to integrate social media within larger marketing mix. <br />
  23. 23. We Hope that Helped “a Bit”!<br />www.strategicbit.comenewsletter@strategicbit<br />Strategicbit on facebook<br />

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