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Global Demand for Online Education


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The demand for online education is growing at a rapid pace and universities are trying to figure out how to participate in this trend. However, in order for universities to promote online study programmes, they need to understand the global demand for online education. Data from, the world's premier information portal on online and distance education, now reveals some of the hard facts regarding online education demand.

The data shows that the highest demand for online education is in the United Kingdom, which represents 15,1% of the total demand in the world, and most online students are between 25-29. Regarding the online study programmes, most of them are at the Bachelor level (69%) and from the field of Business and Economics (29%).

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Global Demand for Online Education

  1. 1. InsightsintoGlobalDemandforOnlineEducationDemandforOnlineandDistanceEducationisontheriseglobally.With increasingcompetitioninnationalmarkets,andtightenedregulations, universitiesareincreasinglylookingfortherightwaytocapitalizeon thistrend.Whilesomeuniversitieshavefiguredouthowtosuccessfully markettheironlineprogrammestointernationalstudents,othersare stilllookingfortheirwayin–whilemissingoutonabigandfurther growingmarket. GENDER INTERESTPERCONTINENT 25% 2% 13% 45% 10% TOP15COUNTRIES 15,1% 8,6% DISCIPLINEBREAKDOWN 6,0% 4,7% KEYFIGURESSTUDYPORTALS 3.3MVisitorspermonthacross allStudyPortalsportals 300+Universitieslistingtheir onlineprogrammes 10%Ofstudentsareopen toDistanceLearning EDUCATIONLEVELOFPROSPECTS Highschool PhDBachelor Master 9% AVERAGETIMESPENTSEARCHING 3.5minutes AGEDISTRIBUTION % GROWTHOFINTEREST Aug-12 Oct-12 Dec-12 Feb-13 Apr-13 Jun-13 Aug-13 Oct-13 Dec-13 0 50 100 150 200 250 Thousandsofvisits Jan-14 3,9% Business&Economics Engineering& Technology Law SocialSciences AppliedSciences LifeSciences, Medicine& Health EnvironmentalSciences NaturalSciences Humanities&Art UnitedKingdom UnitedStates India Germany Unknown 2,6 % 2,4% 2,1% 2,0% 1,7% Canada Nigeria Italy Pakistan Netherlands 1,5% 1,4% 1,4% 1,4% Ireland Spain France Australia 3,2% Greece 69% 19% 2% 48% 52% -19 20-24 25-29 30-34 35-39 40-44 45-49 50+ TIMEUNTILENROLMENT PhDBachelor Master PROGRAMME SOFFERED GLOBALDEMAND 0-6Months 6-12Months 1-2years 2+years 0% 20% 40%,theworld’s premierinformationportalononlineanddistanceeducation,thisinfographic seekstobringlightintothisglobaldarkness–andthushelpinguniversitiesto betterunderstandtheactualdemandforonlineeducationonagloballevel. Thisisafirststeptoempoweruniversitiestobasetheirmarketingdecisionson hardfactsinsteadofpopularbeliefs. ©StudyPortals2013-Statisticsbasedonthe2MillionvisitsreceivedonDistanceLearningPortal.comin2013 distancelearning .com poweredby: 5%