OzU 2010 2011Özyeğin University your Istanbul story starts here
2 3 ÖZYEĞİN UNIVERSITY * The Bosphorus Bridge, also called the First Bosphorus Bridge is one of the two bridges in Istanbul, Turkey, spanning the Bosphorus Strait and thus connecting Europe and Asia. The bridge is located between Ortaköy (on the European side) and Beylerbeyi (on the Asian side). The Bosphorus Bridge had the 4th longest suspension bridge span in the world when it was completed in 1973, and the longest outside the United States.We emphasize Entrepreneurship and Innovation, At present, it is the world’s 16th longest suspension bridge span. and then ask you to help lead the way.We integrate ourselves with the Industry, and then allow you to reap the benefits.We create a Global, Multi-Cultural Environment, and then call on you to make it richer.We take Cutting-Edge Research and Academics as our calling card, and then invite you to take part.We pioneer a Different Take on Education, our own style, and then dare you to keep up. This is Istanbul. This is Özyeğin University. Are you ready? Grab a pen. Read on. Your Istanbul story starts here.
4 5UNIVERSITY BACKGROUND Özye¤in University (OzU) welcomed its first students in September 2008 at its Istanbul Altunizade city campus and will grow into a large campus university mission Özye¤in University will serve society as an innovative, creative, and entrepreneurial education within the next few years. Özye¤in University is a non-profit, state-recognized center that is integrated with life. institution supported by the Hüsnü M. Özye¤in Foundation. Our graduates will become the most sought-after individuals in society as life-long learners having Launched in 1990, the Hüsnü M. Özye¤in Foundation aims to support the vision, ethical values, individual responsibility and principles, and result-oriented and theoretical continual development of Turkey’s education system. In addition to providing knowledge as well as practical experience and well-developed skills. scholarships to academically successful students studying in Turkey and abroad, The university will produce creative, original, useful and applicable knowledge which is not only the Foundation has built primary schools, high schools, and dormitories for girls valid in the context of Turkey but also on a regional and global scale and will be active during the implementation process of the knowledge produced. attending secondary school in impoverished regions of the country, while also undertaking various projects in the areas of healthcare and culture. As social development will be the main objective of the university, it will stimulate its students, professors, researchers, graduates and the institutions with which it cooperates to take action Özye¤in University is the Foundation’s largest educational undertaking. to serve the needs of society. visionMESSAGE FROM THE FOUNDER Özye¤in University, vision The distinguishing feature of Özyeğin University is a flexible education system that is continuously will become a national and regional center of attraction for students, professors and researchers renewed according to actual needs, with which students decide on their future professions and having innovative vision and creativity, thanks to a stimulating environment which encourages establish close relationships with their future fields during their education. excellence; In this flexible structure, the basic objective is to enable you to think differently and more freely and will implement systems and processes that will bring new perspectives to all our approaches and activities, that will create new values and that will continuously feed the imagination and the ability to help you to become curious, inquisitive and creative. Our greatest dream is to see your signatures to discover, make syntheses, build relationships, invent and adapt, all of which are required to – the signatures of wise young people, endowed with universal values, having the capacity to conduct have a successful future in a complex and continuously changing world. research, fully knowledgeable in their fields, knowing more than one foreign language and sensitive to the problems of our country and the world – written under influential and successful projects. aims to become an exemplary and leading university not only in Turkey, but across the region that is recognized for its innovative education and creative research activities. We founded this university with the major aim of training you for four years so that you will be sought- after business people, researchers, educators and entrepreneurs, not only in Turkey but all around the world. Hüsnü Özyeğin Chairman of the Board of Trustees
6 7 MESSAGE FROM THE RECTOR * Hagia Sophia “Holy Wisdom”; is a former Orthodox patriarchal basilica, latercademics a mosque, now a museum in Istanbul, Turkey. From the date of its dedication in 360 until 1453, it served as the cathedral of Constantinople except between 1204 and 1261, when it was the cathedral of the Latin Empire. The building was used as a mosque from May 29, 1453 until 1934, when it was secularized; it was opened as a museum on February 1, 1935. Özyeğin University has been established with the objective of serving society as an innovative, creative and entrepreneurial education center, which is integrated with modern life. We aspire to educate the most sought-after graduates who will provide substantial added value to their employers starting with their first day at work. We invite you to become a part of this innovative structure – which aims to integrate our educational activities with business life – and to progress together towards our objective of perfection with our strong academic staff. Prof. Erhan Erkut Rector ACADEMIC PROGRAMS Bachelor of Science in Electrical and Electronics Engineering Bachelor of Science in Industrial Engineering Bachelor of Science in Hotel Management Bachelor of Arts in Business Administration Master of Business Administration (MBA)
8 9 STUDENT STORY FETHİ SERCAN AYDIN // Freshman Business Student I never expected that the word ‘entrepreneurship’ would become such a big part of my life until I came ISTANBUL to Özye¤in University. In fact, I don’t even remember using the word ‘entrepreneurship’ until OzU. Today, Houses almost 1/5th of all I get to introduce myself as a young entrepreneur leading the way at an established businesses in Turkey and provides more than 1/4th of entrepreneurial university. the total national employment My name is Fethi Sercan Ayd›n, and this is my story. At the founding of this university, certain areas were left ‘open’, ‘unfinished’ for students to discover. One of these ‘open’ areas was university logo merchandise. Influenced by the numerous think about these gaps seminars on entrepreneurship at the university, I started to in the market and this idea of t-shirts and sweatshirts came to my mind. So, I talked with various departments at the university, asking for guidance on how to proceed. I was told IEntrepreneurship could go ahead as long as I met certain requirements, one of which was to present a detailed business plan. Thus began my quest to bring this nascent idea into reality. It was 10 months of research, learning and future planning aided by business plan examples on the internet and our University’s Entrepreneurship Center. After 10 months, with all the information in hand, I stood before the university’s top management and presented my business plan and source of financing. It was accepted. Started a Center for Immediately, I set out to bring some OzU t-shirts to the university. Entrepreneurship It was then that I realized the work had just begun. What should the quality be? What was the production process? in its first Offers How should I distribute and sell the products? There academic year “Introduction to ÖZYEĞİN were always more questions than answers, and theEntrepreneurship” as a required UNIVERSITY weariness set in, but I kept at it. The first OzU t-shirts went on sale during Global course for all 1st Entrepreneurship Week and I had the opportunity to year Business and present my t-shirts to the guest speakers giving seminars Engineering students at the university. Selling t-shirts to and getting feedback Has the highest from successful entrepreneurs such as Hüsnü Özye¤in number of and Ali Sabancı showed me how I had made a giant leap granted patents for the future of this university. per Engineering Additionally, next to entrepreneurship, one of the key values of faculty member this university is social responsibility. Likewise, I committed to donate the profits from those OzU of any university t-shirts to the Urfa Library Project started as part of the 2nd year Social Responsibility Course. in Turkey In the future, I aspire to have a store on our campus selling universityIs the exclusive Turkish partner Sponsors the “Do You Have logo merchandise. My goal is to have Özyeğin Universityfor Goldman Sachs Foundation’s an Idea?” Competition to “10,000 Women” Initiative to encourage the development students wear and display products of their university educate 10,000 women of young entrepreneurs that they can be proud of while making a significant contribution entrepreneurs worldwide to the university’s scholarship fund.and Innovation I didn’t come to this university with the intent to start a business. Inspired by the university’s vision, I saw a gap and went out to fill it. For that, I guess I’m an entrepreneur.
10 11 STUDENT STORY BUĞRA UĞUR YILDIRIM // Sophomore Business Student I put Özye¤in University at the top of my preference list primarily because of its vision toward integration with business life and becoming an entrepreneurial university. Last year I became the first student to step out and help realize a part of that vision. ISTANBUL My name is Bu¤ra U¤ur Y›ld›r›m and this is my story. Contains Turkey’s only securities market (Istanbul Stock Exchange), and is home Considered the industrial and economic center of Turkey with I was just a freshman, in the first year of the business program, but I already knew I wanted to do an internship that summer. to headquarters of local and international 21.2% of the country’s GNP, which puts it larger than the I approached my professors, and they, along with the Sectoral Solutions Office, the Entrepreneurship Center and the Energy, Environment, financial institutions economies of Ukraine, Hungary and the Slovak Republic and Economy Center, guided me in exploring and evaluating different options. At the time, I was particularly interested in two sectors: Maritime Logistics and Renewable Energies. To make a more informed decision, I hoped to meet with professionals from these two fields. The university put me in touch with their network and I got to sit down with over 20 managers from 10 different companies. I was inspired During the course of these meetings, At Hexagon, I was assigned to the renewable energies project by the bright future of Renewable department. After signing a confidentiality agreement, I started my first day by attending a high-level administrative meeting. Hexagon Energies and at the possibility of was about to sign a valuable contract with a major international working in such an up-and-coming company, and I had a part in preparing the material to be used in field. I had met with a company called Hexagon the proposal presentation as well as following up with certain issues which was involved with six different areas of renewable afterwards. The feeling of being treated as a normal full-time energies and the General Director, Murat O¤uz Arcan, working side-by-side employee, sometimes even was very approachable and open throughout our with the others until the early morning,ÖZYEĞİN As a 3rd Generation University, meeting, so I decided to pursue an internship with them. Because of the “Do You Have an Idea” exceeded all my expectations of an internship.UNIVERSITY collaborates with industry, private Competition, a close relationship had been established research and development (R&D), between Hexagon and our university, which enabled me financiers, professionals, service to spend 2 V months working with them over the summer. providers and other universitiesWide network of via the OzU know-how hub asbusiness practitioners a 3rd Generation Universityand executives who In a short period of time, while serving as an asset tofacilitate guest lectures,seminars, site visits, Hexagon, I was able to further develop certain skills andand other events learn a lot about the renewable energies sector. Sectoral Solutions component in both Mandatory 8-week internships And it didn’t stop there. My relationship with Hexagon the Business and Engineering curricula in Turkey or abroad across all continues today. In fact, next week I have yet another to familiarize students with emerging undergraduate programs get-together with the General Director. areas and allow for sector specialization* Attending OzU is not just about the classes you take or the books with the Industry you study; it’s about the overall experience - the seminars, the business competitions, the interactions with your professors and outside contacts, and of course the challenging classes. The question is whether you are ready to * Sectoral Solutions is a required survey of 7 key up-and-coming industry sectors together with guest speakers followed by specialized elective courses in each sector step out and take advantage of it…
12 13 STUDENT STORY NADEZDA GAVRILOVA // English Preparatory Student, Business Faculty I’m not anyone special. I grew up in a typical Russian middle-class family, attended a normal public school, and was neverISTANBUL • Boasts an archeological history of 300,000 years and an urban identity dating back 5000 years particularly talented at • Named the 2010 European Capital of Culture anything of note.International • Hosts 1/3 of all international students in Turkey Yet these days, I do feel special; in fact, I feel like one of the luckiest girls in the world. My name is Nadezda Outlook Gavrilova, and this is my story. I am originally from Sakhalin Island, located in the far east of For example, a few weeks ago, the word of the day in class was Russia. My father is a pipe welder at a large company; my mother “language”. The teacher put some information on the board withÖZYEĞİN UNIVERSITY is a teacher at the local elementary school. As part of the Russian PowerPoint. Then we sat in a circle and played a silent game called education system, I took English lessons throughout my life, body language. At the end of the lesson, we each wrote a paragraph including at the university level where I spent 3 years studying about the topic. These various methods help us to learn and Provides all degree Has internationalization finance. Now, studying here at OzU, I realize I’ve really not learned remember the lessons step-by-step. programs in English targets of: English well at all. In addition to the lessons, our teachers are always • 15% full-time At OzU, I am currently studying in the English preparatory school. available to answer questions and help us in areas we are international students One of the biggest differences I see in the education here versus struggling with. We are advised to go to tutorials once a week to Designed its • 25% international Russia is the emphasis on practice. English lessons meet with our teachers; I go practically every day. The teacherseducational programs faculty in Russia focus on grammar and memorization; no practice, no know my weak points and give me specific exercises to work on to adhere to the • 35% student speaking, just writing. You can imagine the dark classrooms, rows them. They really know how to teach, putting themselves in ourBologna process and mobility ratio of wooden desks, and sound of pencils scratching on paper. In place and connecting with us in a friendly, close manner. the development of the classroom at OzU, however, every day we are provided with I still remember my English teachers in Russia who, the moment the EHEA multiple ways to interact with the language using visual, auditory, they stepped in the classroom, gave the impression that they and oral communication. In fact, we spend about 70% of the time couldn’t wait to leave; I remember the shrieking bells to indicate in class talking, and just 30% of the time writing. It is a full the end of class like we were still in elementary school; I remember Awarded the Erasmus Extended University Charter exposure to the language in a way I’ve the constant repetition that was never effective. Then I look around in 2009, its first academic year never experienced before. my classroom here at OzU, my teachers, my classmates, and I know I’m lucky to be here improving my English day-by-day. For that I call myself special.
14 15 STUDENT STORY MERT MERCANKAYA // Freshman EEE Student Are freshmen students even supposed to participate in high-level academic research, not to mention ISTANBUL • Home to almost a quarter of all Turkish universities in topics such as nanotechnology and nanomechanics? I never thought so, but here I am, a 1st year • Attracts an intellectually-curious audience to its wide Electrical & Electronics Engineering student at Özye¤in University (OzU), working as a research assistant diversity of fairs, seminars, conferences, and forums for Dr. Erdal Bul¤an, Assistant Professor in Mechanical Engineering. My name is Mert Mercankaya, and this is my story. It started with an innocuous email, sent out to all students about 2 months after the start of the academic year at OzU. A professor was looking for research assistants in the field of nanotechnology. I always had a strong interest in the advance of new technologies and nanotechnology was quite intriguing. In fact,Cutting-Edge when I graduate, my ambition is to start my own firm, involved in Research & Development of cutting-edge technology. I thought this was a unique opportunity get my feet wet, so I applied. Three of us were chosen, and we were informed this was not a short-term project but a commitment that could stretch for the duration of our time at OzU. Dr. Research Bul¤an is currently involved in developing displacement sensors capable of measuring distances of 100 nanometers (1 nanometer is one billionth of a meter). With funding from the European Commission’s Marie Curie International Reintegration Grant, Dr. Bul¤an started the Nanoscale Mechanical Systems Research Laboratory, NASREL, at OzU, where he will focus on Silicon Photonics, Optical Micro-Electro-Mechanical-Systems (MEMS), and Solid Free-Form Programmable Surfaces. Our first task as research assistants was gaining an appreciation for the academic field of nanotechnology, optics, and nano-scale photonics through a literatureÖZYEĞİN UNIVERSITY review. Under the thorough, patient guidance of Dr. Bul¤an, we have been reading and studying journal articles on topics such as: “Programmable Solid Surfaces” and “Silicon Nanowire Waveguide Devices”, after whichPlaces among one of the top Turkish Established research centers we are required to report back to the group in a weekly meeting with a 10-15universities in terms of research in the following areas: minute presentation of our findings. Through this process we are learningoutput per faculty member • Center for Computational Finance • Center for Energy, Environment and Economy the fundamentals as well as the “how-to” ofAll faculty members with PhD’s from • Center for Entrepreneurship academic research.and/or experience in The next step involves device simulation, which will be the computer-basedNorth America and Europe theoretical stage, followed by the design, manufacturing and testing of these sensors, most of which will be done at the Middle East Technical UniversityAppointed Turkey’s (METU) in Ankara. The plan is for us, as research assistants, to spend our summerfirst Vice-Rector for at METU to gain an understanding of the manufacturing and testing processes and learn how to use and manipulate these minuscule devices.Research andTechnology Some days I find myself in these meetings discussing the type of cutting-edge research and technology I only dreamed of as a child, and it blows me away. Here I am, taking part in this process, and I’m just a freshman. That is what an OzU education is all about – hands-on, participatory, interactive – and all I did was respond to an email.and Academics
16 17 STUDENT STORY GÖKÇE GÖKBALKAN // Freshman Business Student I am part of the first class, one of the initial students to enroll at OzU, and, having been given the title of “junior partner”, I felt entrusted with the task of making this institution into a real university.ISTANBUL • Is fueled by a young, dynamic population where 61% of the people are under the age of 35 (2007 statistics) My name is Gökçe Gökbalkan, • Has had an established tradition of higher education since the 15th century and this is my story.a different takeon Education On the first day, during the student orientation, Prof. Erhan Erkut, Overall, I really enjoyed the experience. I felt that I was doing something good, where even I, an 18-year-old ÖZYEĞİN UNIVERSITY our rector, told us we were not just students but junior partners at OzU, that we would be intimately involved in the development student, could help others in need. As we and growth of the university. It was a title we did not said farewell that last day, seeing the tears in the students’ eyes, Supports a faculty- Brings an active learning take lightly. I knew it was worth every ounce of energy, every night of fatigue,to-student ratio of 1:10 and problem solving every part of who I am. approach to education At the start, we set out as junior partners to form the foundation of student life: student clubs and the student union. We currently During the summer, we also had a series of ‘Open House Days’ Puts forth an have 12 student clubs, and my favorites include the theatre club, for prospective students, and I was part of a group of 20 volunteerseducational philosophy Incorporates a flexible the social responsibility club and the dance club. All three clubs serving as attendants. I spent three weeks chatting with students, highlighted by curricula integrated with are very active, constantly planning events and programs despite answering questions about OzU’s academic quality and university interaction and business life our small size. life. This is my university, and I get to tell its accessibility One of my favorite activities last year was the ‘Summer Workshop’, story. a project done in coordination with the social responsibility club. At the end, we went out for dinner with Prof. Erkut and Prof. Reha The aim was to provide disadvantaged high school students with Civanlar, the Dean of Engineering, along the Bosphorus. It was a taste of university life and inspire them toward a university an evening of appetizers, fish, and plenty of laughs– a night to education. During the 10-day program we did everything from remember. When I tell my friends at other universities about this taking photos to giving training sessions to even washing the evening, they say they’ve never even seen their rector once. dishes. Guest speakers came in to give mini-talks and even our founder, Hüsnü Özye¤in, stopped by for a day. This is what it means to attend OzU; this is what it means to be a junior partner. Are you ready to take on the title?
18 19ÖZYEĞİN UNIVERSITY Programs Offered at OzU FACULTY OF ENGINEERING Bachelor of Science in Electrical and Electronics Engineering The Electrical Engineering (EE) undergraduate program seeks to educate and graduate students who will be among the most sought after electrical engineers in the global marketplace, the most wanted graduate students, or thriving entrepreneurs. Basic coursework includes electrical circuits, signals, systems, digital design, electromagnetics, electronics and signal processing followed by electives ranging from microprocessors, computer and communications networks to digital and wireless communications. Bachelor of Science in Industrial Engineering The undergraduate Industrial Engineering (IE) program covers basic mathematics, physics, computer programming, probability, statistics, and advanced courses in deterministic and stochastic operational research techniques, simulation, quality control techniques as well as finance, supply chain, decision support systems and service production. FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES Bachelor of Arts in Business Administration The main objective of the undergraduate Business Administration program is to provide students with a management vision focused on todays and tomorrows business world and to educate senior executive candidates who are able to assume leading roles in the business world as well as entrepreneurs who would be the driving force of the economy. SCHOOL OF APPLIED SCIENCES Bachelor of Science in Hotel Management The Hotel Management Program in the School of Applied Sciences aims to educate future hospitality leaders, possessing entrepreneurial, innovative, problem-solving characteristics, enhanced with practical skills and know- how, leading to the creation of added-value upon successful completion of the academic degree in a well- designed career path. GRADUATE SCHOOL OF BUSINESS Master of Business Administration The OzU Graduate School of Business aspires to be the best business school in Turkey and the region through its outstanding international faculty and students, diverse graduate programs, dual degree and exchange programs with other leading business schools worldwide, and close working relationships with global business enterprises. The OZ-MBA program is designed to educate and train the influencial leaders of tomorrow to meet the challenges of a rapidly changing, technologically-driven, interconnected world.
20 21STUDENT STORY FARUK DEMİRCİOĞLU // Freshman Business StudentSELI When I was admitted to Özye¤in University I kept asking myself, “How am I going to learn English in just one year?” I had never studied English in high school, yet here I was, standing on the SCHOOL OF front steps of an English-medium university, wondering how I was going to learn enough English ENGLISH to do my academic studies in the language. My name is Faruk Demircio¤lu, and this is my story. LANGUAGE My university life started as an elementary-level English student on a hot September day with a simple question, INSTRUCTION “What is your name?” “My name is Faruk,” I replied. And then from that day onward, I felt as if I had been transported into an English- speaking country to learn this impossible The School of English Language Instruction (SELI) at OzU is responsible for ensuring language. that students develop the skills necessary for study in an English-medium university. We quickly progressed from “What is your name?” into While a large part of SELI is naturally concerned with developing students’ language more complicated nuances of the language. I remember skills, the preparatory school also help students improve their cognitive (e.g. critical speaking with one of my American teachers about the recent US elections, or getting my English teacher Amy thinking) academic study skills. to read my Turkish coffee grounds, or just sitting around for hours chatting with my other American teachers. There were all these great opportunities to practice my English, and I didn’t miss out on one of them. Thus, in one year including the summer, I moved from the elementary level all the way into the freshman year in the business faculty. But it was on the first day of my freshman year that I realized my English journey was only just beginning. My first semester started with 6-7 different professors and just as many classes to get A’s in. It was still hard to believe that, outside of Turkish, all my classes were really going to be in English! It was only in seeing and hearing it with my own eyes and ears that I began to believe that those promises made during the Open House days and written in the promotional material were true. I was listening to lectures in economics, history and business all in English; I was doing my homework in English. Some of my friends would say, “Don’t worry, the professors will get bored and switch to Turkish after a few weeks.” It still hasn’t happened yet, not that I would want it any other way. Each day, I consider myself lucky for being able to get such a great English education. In fact, I’m sure that when we leave OzU we will all be successful graduates capable of using English effectively in all aspects of our lives. This was the OzU promise, and here I am living it out.
YOUR STORYStart writing your Istanbul Story with us... * The Rumelian Castle is a fortress on a hill at the European side of the Bosphorus. It was built by the Ottoman Sultan Mehmed II between 1451 and 1452, before he conquered Constantinople. * The Basilica Cistern, is the largest of several hundred ancient cisterns that lie beneath the city of Istanbul (formerly Constantinople), Turkey. The cistern, located 500 feet (150 m) west of the Hagia Sophia on the historical peninsula of Sarayburnu, was built in the 6th century during the reign of Byzantine Emperor Justinian I.
2 3 DEAN’S MESSAGE BUSINESS PROGRAMS Bachelor of Arts in BUSINESS ADMINISTRATIONbusiness Our Business School’s mission is to educate leaders who will make a difference in the world Whether you plan to be a senior manager setting a new course for one of today’s top companies, or an by imparting the set of skills and capabilities entrepreneur leading the way in creating one of tomorrow’s top companies, an undergraduate degree required for success in for-profit enterprises, in Business Administration at Özye¤in University (OzU) international and global firms, entrepreneurial will provide you with the training and the vision to be start-ups, non-profit and social organizations, successful in the business arena. and government agencies via its broad and In general, a B.A. in Business Administration allows diverse spectrum of integrative and focused students to appreciate the bigger picture of the business course offerings and experiential learning. world and the economy while equipping them with the tools to affect change in a specific branch (i.e. marketing or finance). Consider business as a career that draws Prof. Celal Aksu from multiple disciplines – economics, law, psychology, Dean sociology, mathematics, statistics, etc. – and enables Faculty of Economics and Administrative Sciences graduates to step into a wide variety of sectors. As part of the degree program, students choose areas of specialization (business major) and industry sectors (sectoral solutions) to find what fits their interests and skills the best. ACADEMIC PROGRAM TRACKS Intellectual foundation through courses in mathematics, FINANCE YEAR 1 history, economics and social sciences MARKETING Exposure to the different functional areas, business OPERATIONS YEAR 2 specializations and industry sectors MANAGEMENT Summer internship SECTORAL SOLUTIONS Advanced business courses; wide variety of electives Students deepen their knowledge of work life through YEAR 3 including sectoral specialization "Sectoral Solutions" courses enriched with expert guest lecturers from the business world, visits to firms and factories as well as case studies. Seven sectors have been given YEAR 4 Advanced business courses; major elective courses special importance: • Financial Services The wealth of elective courses (40% of the program, 20 courses in total) allows • Information Communication Technologies every student to choose their own path. Students can take non-business courses • Social Services from other faculties through free electives and have the option to double-major • Healthcare across the two academic disciplines. • Retailing • Tourism and Real Estate • Production • Emerging Sectors
4 5 STUDENT STORY YUSUF KARACA // Sophomore Business Student“I had a bright idea, I’ve always dreamed of starting my own business, and earning my own money. But, despite all my great ideas, I had never been able to bring them to reality. That is until I took BUS 102, Introduction to Entrepreneurship, at Özye¤in University. There I realized coming up with a good idea is just step 1; the key is making that idea actionable, and now I have and then preparing a business plan that shows how it will be done. I had a bright idea, and now I have a business plan (and the financing!) to make it happen. My name is Yusuf Karaca, and this is my story. Before I took BUS 102, I had a simple but interesting idea. For I found my bright idea, but obviously the bigger problem was a business…” years in Turkey, simit (a savory roll covered with sesame seeds) finding the financing. While taking BUS 102, I understand that vendors would sell white cheese alongside the simits on their I wouldn’t get anywhere without a 20- carts. However, I would ask myself, “where are the olives?” 30 page professional business plan. Where are those small black fruits, present on every Turkish Thus, in the class, for two months, I worked with my group breakfast table, one of the most famous products of our country? members to devise a solid business plan. Taking advantage of Consumption of simits and olives truly belong together; the issue the university’s electronic databases, we researched and was how to bring them together to be sold on that simit cart. evaluated all the topics including a financial analysis, market So, I conceived of a simple but elegant package containing six share, production stages, and profit margins. The more we At the end of the course, taking this of the best quality olives you can find. Attached on the side would be a toothpick. And I thought of offering different varieties delved into the topic, the more this potential market shone forth. No longer was our goal limited to simit sellers; there were also business plan, I pitched the idea to – with pits and without; different sauces like an herbal blend and simit cafes, hotels, dormitories, and bus and airline companies. Basically, anywhere that served breakfast. My eyes were growing hot and spicy; we could even have green vs. black olives. a potential investor, and he said yes! bright. At the end of the course, taking this business plan, I pitched the YUSUF KARACA idea to a potential investor, and he said yes! Thus, along with two partners, I gave myself over to this business we called Sophomore Business Student Zeytane. It was actually happening! Everything is ready now – the production area, the machines, the olives, the packages, the advertising. There’s a few more signatures, a few more documents to procure, and then it will all get going. My bright idea is becoming a reality, and I owe a big part of that to the support I received from OzU. This university didn’t make my dreams come true; they just enabled me, and encouraged me to make my dreams come true myself. I had a bright idea, and now I have a business to make it happen.
6 7CURRICULUM1 YEAR TERM 1 ECTS TERM 2 ECTS History of Ideas / Civilizations I 6 History of Ideas / Civilizations II 6 Microeconomics 6 Macroeconomics 6 Calculus for Business I 6 Calculus for Business II 6 Introduction to Business I (Decision Making) 4 Introduction to Business II (Entrepreneurship) 4 English I (Sustainability) 4 English II (Business Ethics) 4 Turkish Language and Literature I 4 Turkish Language and Literature II 42 30 30 Marketing 6 Operations 6 Financial Accounting 6 Finance 6 Probability for Business 6 Statistics for Business 6 Introduction to Social Sciences 6 Organizations 6 Introduction to Sectors I 2 Introduction to Sectors II 2 Principles of Atatürk and the History of 4 Principles of Atatürk and the History of 4 the Turkish Revolution I the Turkish Revolution II ELECTIVES3 30 30 Management Finance MGMT 211 > Management Science IE 362 > Risk Management Managerial Accounting 6 International Business 6 MGMT 303 > Business Law FIN 401 > Financial Intermediation MGMT 304 > Production and Service Management FIN 402 > Financial Modeling Elective (Non-faculty) 6 Elective (Non-faculty) 6 MGMT 403 > EU and Turkey: Trade and Politics FIN 403 > Financial Statement Analysis Elective (Faculty) Elective (Faculty) MGMT 404 > Change Management FIN 404 > Financial Regulations 6 6 MGMT 405 > Entrepreneurial Management FIN 405 > Real Estate Finance Elective (Free) 6 Elective (Free) 6 MGMT 406 > Human Resources Management FIN 407 > Money and Banking MGMT 407 > Managerial Economics FIN 409 > Capital Markets and Institutions Elective (Sectoral Solutions) 6 Elective (Sectoral Solutions) 6 MGMT 408 > SMEs and Cross-Border Ventures FIN 410 > International Finance4 30 30 MGMT 409 > Motivation and Leadership FIN 411 > Investment Analysis MGMT 410 > Auditing Technology & Innovation Management 6 Strategy 6 MGMT 411 > Management Information Systems Operations IE 325 > Simulation Modeling and Analysis IE 382 > Decision Analysis Elective (Free) 6 Elective (Free) 6 IE 341 > Estimation Methods Marketing MKTG 401 > Services Marketing Area Elective (Major) 6 Area Elective (Major) 6 MKTG 402 > Marketing Research IE 352 > Supply Chain Management MKTG 403 > Marketing Strategy IE 441 > Quality Management Area Elective (Major) 6 Area Elective (Major) 6 MKTG 404 > Marketing Management IE 372 > Production Planning and Scheduling Elective (Sectoral Solutions) 6 Elective (Sectoral Solutions) 6 MKTG 405 > Retail Management OPER 402 > Service Operations Management MKTG 406 > Advertising Management OPER 404 > Operations Strategy 30 30 MKTG 407 > Consumer Behavior OPER 409 > Revenue Management MKTG 408 > International Marketing