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@lindsaytorrico 
Influencing Public Policy: Advocating for a Cause 
Lindsay Torrico 
Director of Policy and Advocacy 
Unit...
Overview 
•Why: Value of advocacy 
•What: United Way Policy Priorities 
•How: Best Practices and Successful Advocacy Campa...
@lindsaytorrico 
3
4 
The Advocacy Continuum 
Raise public awareness about an issue 
Public Awareness and Education 
•Grassroots organizing a...
@lindsaytorrico 
5 
Examples of Advocacy 
•issue identification, research and analysis; 
•education of the public on cruci...
United Way Policy Priorities – 113th Congress 
EDUCATION 
•School Readiness 
•Middle and High School Success 
•Postseconda...
Advocating for a Cause 
•Change behavior, policies, systems 
•An art and a science 
•Science – Policy, Politics, Press 
•A...
Influence in Action: Advocacy Case Study #1 The ENOUGH Project 
8
Influence in Action: Advocacy Case Study #2 #Women2Drive Campaign in Saudi Arabia 
•“Women2Drive” campaign used social med...
Influence in Action: Advocacy Case Study #3 Early Childhood in the SOTU 
Hey @BarackObama Please call for all kids to have...
Key Elements of an Advocacy Campaign 
1.Issue Identification and Analysis 
2.Develop Champions (Power Mapping, Stakeholder...
Best Practices in Advocacy Campaigns 
•Objectives resonate with the public 
•Is winnable (pass the “snicker” test) 
•Clear...
@lindsaytorrico 
13
Getting Started: Creating an Advocacy Campaign 
Map Out Your Strategy: 
•Goal – victory you want to win 
•Organizational c...
@lindsaytorrico 
15 
Source: Midwest Academy
Tactics – Engagement Opportunities 
High Engagement 
•Meet with elected officials 
•Testify before a legislative committee...
Example: Creating an Advocacy Campaign 
Scenario: You are a leader of the PTA county council in the district of Congressma...
What YOU Can Do 
•Sign up for the Advocacy Connection newsletter. 
•lindsay.torrico@unitedway.org 
•Take action on alerts ...
Thank You
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#SUWLR 2014, Advocating for a Cause: Lindsay Torrico

At the 2014 Student United Way Leadership Retreat, United Way Worldwide's Lindsay Torrico spoke about how to advocate for issues you care about.

#SUWLR 2014, Advocating for a Cause: Lindsay Torrico

  1. 1. @lindsaytorrico Influencing Public Policy: Advocating for a Cause Lindsay Torrico Director of Policy and Advocacy United Way Worldwide
  2. 2. Overview •Why: Value of advocacy •What: United Way Policy Priorities •How: Best Practices and Successful Advocacy Campaigns 2
  3. 3. @lindsaytorrico 3
  4. 4. 4 The Advocacy Continuum Raise public awareness about an issue Public Awareness and Education •Grassroots organizing and communication with local leaders Grassroots advocacy and organizing Lobbying for or against legislation Lobbying
  5. 5. @lindsaytorrico 5 Examples of Advocacy •issue identification, research and analysis; •education of the public on crucial issues; •lobbying for or against legislation; •voter registration and education; •litigation; •participation in referenda or initiative campaigns; •grassroots organizing and communication with local leaders; •testifying before governmental bodies; •lobbying governmental agencies at all levels;
  6. 6. United Way Policy Priorities – 113th Congress EDUCATION •School Readiness •Middle and High School Success •Postsecondary success INCOME •Income supports •Workforce development HEALTH •Access to Health Care and Prevention COMMUNITY STRENGTHENING •National Service (i.e. AmeriCorps) @lindsaytorrico 6
  7. 7. Advocating for a Cause •Change behavior, policies, systems •An art and a science •Science – Policy, Politics, Press •Art – How you make it happen everyday? @lindsaytorrico 7
  8. 8. Influence in Action: Advocacy Case Study #1 The ENOUGH Project 8
  9. 9. Influence in Action: Advocacy Case Study #2 #Women2Drive Campaign in Saudi Arabia •“Women2Drive” campaign used social media to raise awareness about the ban on women drivers •Led to a successful campaign on Change.org •Former Secretary of State Hillary Clinton makes a statement 9
  10. 10. Influence in Action: Advocacy Case Study #3 Early Childhood in the SOTU Hey @BarackObama Please call for all kids to have a #strongstart w/ #ece in #SOTU tonight! http://bit.ly/1oHoivG FYI @nhsa •Publicly targets influencer •Trackable link to measure click throughs •Pushed to hashtag audiences •Issue specific (#ece) •State specific •Ideological group Alerts watchdogs •Blogger •Issue group 10
  11. 11. Key Elements of an Advocacy Campaign 1.Issue Identification and Analysis 2.Develop Champions (Power Mapping, Stakeholder Analysis) 3.Coalition-Building 4.Grassroots Organizing and Public Outreach 5.Engage with Government 6.Create a Media Relations Strategy (Social, Earned, Paid) 7.Tie into National, Statewide and Regional Efforts 8.Create Collateral Materials (TPs, Fact Sheets, Brochures) Source: www.advocacycommunications.org @lindsaytorrico 11
  12. 12. Best Practices in Advocacy Campaigns •Objectives resonate with the public •Is winnable (pass the “snicker” test) •Clear and simple “ask” or action for supporters to take •Supporters have the opportunity to get involved in a range of activities •The campaign is supported by wider alliances of organizations •The media are attracted to the messages and activities •Pass the TEA test (Touch, Entuse, Act) Source: International NGO Training and Research Centre @lindsaytorrico 12
  13. 13. @lindsaytorrico 13
  14. 14. Getting Started: Creating an Advocacy Campaign Map Out Your Strategy: •Goal – victory you want to win •Organizational considerations – Assets? Capacity? •Supporters – Who’s with you or could be? •Decision-makers – Who are your targets? •Tactics – How to reach your target? Source: Midwest Academy @lindsaytorrico 14
  15. 15. @lindsaytorrico 15 Source: Midwest Academy
  16. 16. Tactics – Engagement Opportunities High Engagement •Meet with elected officials •Testify before a legislative committee Medium Engagement •Write a letter to the editor Low Engagement •Social media •Sign a petition •Share a fact sheet Engagement Pyramid @lindsaytorrico 16
  17. 17. Example: Creating an Advocacy Campaign Scenario: You are a leader of the PTA county council in the district of Congressman Ethan Charles, working to get federal nutrition standards. Your PTA unit met with Rep. Ethan Charles at his district office to ask him to vote yes for nutrition standards. He says that he needs more time to study the issue; he is reluctant to have the federal government tell children and their parents and their local schools what to do. The actual vote is still a month away. TASK: Identify your tactics •Official contact – meetings, letters, phone calls, questions at town halls •Educational – public awareness raising, information sharing •Public pressure – call-ins, petitions, email or letter writing campaigns •Media events – press conferences, media releases, op-eds, social media events @lindsaytorrico 17
  18. 18. What YOU Can Do •Sign up for the Advocacy Connection newsletter. •lindsay.torrico@unitedway.org •Take action on alerts & share with your networks •Build relationships with your elected officials •Be an ADVOCATE for your community! 18
  19. 19. Thank You
  • PatriceMarshallMcKen

    Jul. 5, 2017

At the 2014 Student United Way Leadership Retreat, United Way Worldwide's Lindsay Torrico spoke about how to advocate for issues you care about.

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