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2016 December GrayReports - Demand Trends in Higher Education

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Key Observations and Trends on the Demand for Higher Education
- In 2016, overall student demand for higher education declined 9%.
- For the second consecutive month, inquiries for online programs grew 5%.
- Inquiry volumes in all five cities in The Big 5 Cities declined year-over-year.
- In 2016, University of California - Los Angeles was the most searched brand Nationally.
- Nationally, Mortgage licensure was the fastest growing certification in 2016.

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2016 December GrayReports - Demand Trends in Higher Education

  1. 1. GRAYREPORTS Demand for Higher Education Programs www.GrayAssociates.com Results through December 2016
  2. 2. 617.366.2838 www.GrayAssociates.com 2 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Who Is Gray? Program and Market Evaluation Data Employment Placement RatesStudent Inquiries Demographics Job Postings Programs Price ProjectsPlace §  Program portfolio strategy §  Program profiles §  Program development §  City targeting §  Location selection §  Campus consolidation §  Price elasticity §  Price positioning §  Price optimization §  Business strategy §  Strategy implementation §  Acquisition analysis §  Complex analytics Advanced Analytics Predictive Models Geo-Analytics Clients: Higher Education Institutions and Stakeholders Competition Gray’s Program Evaluation System is available as a SaaS solution. Enhanced Crosswalks
  3. 3. 617.366.2838 www.GrayAssociates.com 3 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  Demand Trends: Inquiries, Conversions, and Google Searches 1.  National 2.  Online and On-Campus 3.  Degree and Channel 4.  City and Program 2.  Job Postings 3.  Summary
  4. 4. 617.366.2838 www.GrayAssociates.com 4 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Overall Student Inquiries (All Sources) We will share data from 2014, 2015 and 2016. §  GrayReports covers January 2012 through the present. §  We add between 600,000 to 1 million qualified inquiries to the dataset each month. 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Inquiries All Programs and Award Levels 2014 2015 2016
  5. 5. 617.366.2838 www.GrayAssociates.com 5 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Inquiries All Programs and Award Levels 2014 2015 2016 Overall Student Inquiries (All Sources) Inquiries have decreased an average of 9% year-over-year in 2016. -9%
  6. 6. 617.366.2838 www.GrayAssociates.com 6 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Inquiries All Programs and Award Levels 2014 2015 2016 Overall Student Inquiries (All Sources) In December, inquiry volumes decreased 15%. -15% YoY
  7. 7. 617.366.2838 www.GrayAssociates.com 7 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Google Program Search Volumes: Overall Results In November, Google Search volumes grew 20%. 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 9,000,000 10,000,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Google Search Volumes* Program Keyword Data 2015 2016 20% YoY Source: Data from Google. *Timeframe: Dec 2015 to Nov 2016. Gray currently has program search volume data for 200 CIPs.
  8. 8. 617.366.2838 www.GrayAssociates.com 8 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com External Inquiries: Overall Results External (or PPL) inquiries for higher education have dropped an average of 15% in 2016. §  In December, external inquiries fell 20%. 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National External Inquiries All Programs and Award Levels 2014 2015 2016 -15%
  9. 9. 617.366.2838 www.GrayAssociates.com 9 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Branded Inquiries Branded inquiries are down for the first time in eight months. §  In 2016, the average monthly growth rate for branded inquiries was 6%. §  But, branded inquiries shrank 1% in December. 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Branded Inquiries All Programs and Award Levels 2014 2015 2016 -1% YoY
  10. 10. 617.366.2838 www.GrayAssociates.com 10 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Google Brand Search Volumes: Overall Results In November, Google Brand Search Volumes declined 1%, significantly less growth than we observed in program search volumes earlier. 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Google Search Volumes* Brand Keyword Data 2015 2016 -1% YoY Source: Data from Google. *Timeframe: Dec 2015 to Nov 2016. Gray currently has Brand search volume data for 70 Brands.
  11. 11. 617.366.2838 www.GrayAssociates.com 11 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Google Brand Search Volumes: Ten Largest Brands in Nation In 2016, University of California - Los Angeles was the most searched brand Nationally. §  Despite significant loss in enrollment over the years, University of Phoenix still made the top 5. §  The 10 largest Brands accounted for 52% of the total Gray’s Google search volumes.** 0 2,000,000 4,000,000 6,000,000 8,000,000 University of California - Los Angeles Stanford University Harvard University University of Phoenix Ohio State University-Main Campus Yale University University of Michigan-Ann Arbor Grand Canyon University Emory University Ivy Tech Community College Google Keyword Searches (Dec 2015-Nov 2016) Ten Largest Brands in the U.S. Source: Data from Google. ** Gray currently has Brand search volume data for 70 Brands. Public, 4 Year Not for Profit, 4 Year Public, 2 Year For Profit, 4 Year
  12. 12. 617.366.2838 www.GrayAssociates.com 12 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 80 85 90 95 100 105 110 115 120 125 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Overall Inquiry Conversion Rates: Trends (Indexed to Q1 2014) Inquiry to Application: Overall Conversion Rates In 2016, conversion rates seem to be stabilizing, close to 2014 levels. §  Q3 2016, now near maturity, is now 9% above the Q1 2014 level. §  Rates may be stabilizing 5-10% above baseline. 1.  Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received. 2.  Total includes unknown source type. +9%
  13. 13. 617.366.2838 www.GrayAssociates.com 13 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Overall Student Inquiry Conversions (All Sources) For September inquiries, total conversions fell 15% year-over-year. §  It now takes six months for conversions to fully mature, however 15% is too wide a gap to catch last year’s levels. 1.  Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received. Immature Months1 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Inquiry Conversions All Programs and Award Levels 2014 2015 2016 -15% YoY
  14. 14. 617.366.2838 www.GrayAssociates.com 14 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2014 $41.72 $41.81 $41.70 $42.45 $40.94 $44.23 $44.25 $44.00 $45.34 $45.47 $44.79 $42.18 2015 $43.10 $43.50 $43.70 $43.61 $43.80 $43.63 $45.07 $44.75 $45.24 $44.92 $44.67 $44.75 2016 $45.11 $45.91 $44.79 $44.85 $42.47 $44.97 $44.39 $44.53 $45.13 $44.77 $44.89 $45.55 $30 $32 $34 $36 $38 $40 $42 $44 $46 $48 Average Price per Inquiry for PPI All Programs and Award Levels Average Price for Pay-per-Inquiry The average price of an External inquiry had been fairly stable. §  In December the average price jumped to over $45.50, the highest price since February. §  December 2016 had the second highest average price over the past three years. Note: PPI means“Pay per Inquiry.” Inquiry price is the average price per inquiry from PPI. +1.8%
  15. 15. 617.366.2838 www.GrayAssociates.com 15 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  Demand Trends: Inquiries, Conversions, and Google Searches 1.  National 2.  Online and On-Campus 3.  Degree and Channel 4.  City and Program 2.  Job Postings 3.  Summary
  16. 16. 617.366.2838 www.GrayAssociates.com 16 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for Online Programs All Programs and Award Levels 2014 2015 2016 Inquiries for Online Programs Education Industry Inquiries: YOY Percent ChangeYear-to-date, inquiries for online programs are flat year-over-year. +0.5%
  17. 17. 617.366.2838 www.GrayAssociates.com 17 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for Online Programs All Programs and Award Levels 2014 2015 2016 Inquiries for Online Programs Education Industry Inquiries: YOY Percent ChangeFor the second consecutive month, inquiries for online programs grew 5%. §  Online inquiries have now increased in five of the last six months. +5% YoY
  18. 18. 617.366.2838 www.GrayAssociates.com 18 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiry Conversions for Online Programs Conversions for online higher education programs increased 5% in September. §  This is the second consecutive increase in conversions. §  October and November already passed last year’s levels and December looks as if it will as well. 0 2,000 4,000 6,000 8,000 10,000 12,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiry Conversions for Online Programs All Programs and Award Levels 2014 2015 2016 Immature Months1 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received. +5% YoY
  19. 19. 617.366.2838 www.GrayAssociates.com 19 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiries for On-Campus Programs The negative trend in inquiries for on-campus academic programs in higher education continues. §  2016 has fallen short of year-ago levels by an average of 15%. §  In December, inquiries for on-campus higher-education programs dropped 19% year-over-year. 2012 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for On-Campus Programs All Programs and Award Levels 2014 2015 2016 -19% YoY 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
  20. 20. 617.366.2838 www.GrayAssociates.com 20 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiry Conversions for On-Campus Programs Conversions for on-campus programs fell 13% YoY in September. §  June, July, and August each gained another 1% on last year’s levels. §  The three immature months have a lot of ground to make up in order to outperform 2015. 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiry Conversions for On-Campus Programs All Programs and Award Levels 2014 2015 2016 -13% YOY Immature Months1 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
  21. 21. 617.366.2838 www.GrayAssociates.com 21 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  Demand Trends: Inquiries, Conversions, and Google Searches 1.  National 2.  Online and On-Campus 3.  Degree and Channel 4.  City and Program 2.  Job Postings 3.  Summary
  22. 22. 617.366.2838 www.GrayAssociates.com 22 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiry Volumes by Degree – Trailing Three Months Post-Master’s certificates continued to be the fastest-growing degree. §  All other degrees decreased, but to our surprise, lower-level degrees continue to outperform the other advanced degrees. -19% -16% -9% -6% -4% 74% -40% -20% 0% 20% 40% 60% 80% Master's degree Bachelor's degree Doctor's degree Undergraduate certificate Associate's degree Post-master's certificate Quarterly Change in Inquiries 2016/2015 (October through December)
  23. 23. 617.366.2838 www.GrayAssociates.com 23 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiry Volumes by Channel – Trailing Three Months Once again, Affiliate – PPC was the fastest-growing channel for student inquiries. §  Six different Branded inquiry channels grew in the most recent quarter. -67% -46% -36% -25% -20% -10% -4% -3% 3% 11% 17% 33% 34% 44% 342% -100% -50% 0% 50% 100% 150% 200% 250% 300% 350% 400% PPC - Inbound Call: Branded Interactive: Branded PPL: External Display: Branded Email: Branded Referral: Branded PPC: Branded Affiliate: External All Other Internal: Branded Website: Branded Inbound Phone: Branded Social Media: Branded Offline Media: Branded Organic: Branded Affiliate - PPC: External Quarterly Change in Inquiries by Channel All Programs and Award Levels (October through December YoY)
  24. 24. 617.366.2838 www.GrayAssociates.com 24 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  Demand Trends: Inquiries, Conversions, and Google Searches 1.  National 2.  Online and On-Campus 3.  Degree and Channel 4.  City and Program 2.  Job Postings 3.  Summary
  25. 25. 617.366.2838 www.GrayAssociates.com 25 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com The Big 5 Programs: December Growth Inquiries for the Big Five shrank over 15%–accounting for 63% of the total decline in inquiries. §  Registered Nursing performed the best, but still dropped 17%. §  Medical Assisting decreased 25%. §  Criminal Justice/Police Science was not far behind MA, down 27%. §  The two business programs continued to drop the most, both down more than 30%. -17% -25% -27% -34% -37%-40% -35% -30% -25% -20% -15% -10% -5% 0% Registered Nursing Medical Assistant Criminal Justice Business Admin: Associate's - Business Admin: Bachelor's + Five Largest Programs Since January 2012 Year-over-Year Change in December Inquiries 2016 YoY % Change
  26. 26. 617.366.2838 www.GrayAssociates.com 26 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Google Program Search Volumes: Ten Largest Programs in Nation In 2016, Nursing Assistant was the most searched program nationally. §  Half of the 10 programs with the highest search volume are in the healthcare space, particularly Nursing. §  The 10 largest programs accounted for 32% of Gray’s Google search volumes.* 0 3,000,000 6,000,000 Nursing Assistant/Aide and Patient Care Assistant/Aide Business Administration and Management, General Registered Nursing/Registered Nurse Medical/Clinical Assistant Cosmetology/Cosmetologist, General Law Licensed Practical/Vocational Nurse Training Accounting Culinary Arts/Chef Training Truck and Bus Driver/Commercial Vehicle Operator and Google Keyword Searches (Dec 2015-Nov 2016) Ten Largest Programs in the U.S. Health Other Source: Data from Google. *Gray currently has program search volume data for about 200 CIPs.
  27. 27. 617.366.2838 www.GrayAssociates.com 27 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 53% 63% -31% -12% 258% 155% 113% 77% 71% -50% 0% 50% 100% 150% 200% 250% 300% Human Services Medical Insurance Coding Specialist/ Coder. Christian Studies. Organizational Behavior Studies. Welding Technology/ Welder. The Fast 5 Programs Year-over-Year Change in December Inquiries 2015 YoY % Change 2016 YoY % Change The Fast 5 Programs: The Higher Education Programs with the Fastest Inquiry Growth All five of the fastest-growing programs1 grew more than 70%. §  At over 250%, Human Services grew the fastest for the third consecutive month. §  Medical Insurance Coding was also the second-fastest growing last month. §  The other three programs are new to the list. 1.  Includes the 75 programs with the highest volume since January 2012. 2. May reflect competitive marketing, or reporting by Gray’s data suppliers.
  28. 28. 617.366.2838 www.GrayAssociates.com 28 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Google Program Search Volumes: Five Largest States In 2016, the most searches for programs were conducted in California (13% of Nation). §  These five largest States accounted for 40% of all searches** 0 3,000,000 6,000,000 9,000,000 12,000,000 15,000,000 California Texas New York Florida Illinois Google Keyword Searches (Dec 2015-Nov 2016)* Five Largest States Source: Data from Google. *Timeframe: Dec 2015 to Nov 2016. ** Gray currently has program search volume data for about 200 CIPs.
  29. 29. 617.366.2838 www.GrayAssociates.com 29 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiries: The Big 5 Cities All five cities in The Big 5 decreased year-over-year. §  New York performed the best this month, but still declined 8% compared to December 2015. §  Despite the negative numbers, they are better than November’s numbers when Los Angeles, Atlanta, and Chicago were each down more than 30%. -13% -8% -22% -6% -20% -8% -10% -16% -23% -23% -30% -20% -10% 0% 10% New York, NY Philadelphia, PA Los Angeles, CA Atlanta, GA Chicago, IL Top Five Cities for Inquiries Since January 2012 Year-over-Year Change in December Inquiries 2015 YoY % Change 2016 YoY % Change Note: The market for each city is defined as a 15-mile radius around the population center of its CBSA.
  30. 30. 617.366.2838 www.GrayAssociates.com 30 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Job Postings: The Big 5 Cities In 2016, four of the five cities with the highest number of job postings grew. §  Atlanta showed the most job growth, while Houston job postings dropped. Data are job postings for permanent full-time positions that require a college degree (Associate’s or higher). Employer-site postings only. Excludes job postings from Job Boards and Staffing Agencies. 6% -9% 19% 23% 15% -0.2 -0.1 0 0.1 0.2 0.3 New York, NY Houston, TX San Francisco, CA Atlanta, GA Los Angeles, CA 2016 YoY Job Posting Growth Five Cities with the Most Job Postings Source:
  31. 31. 617.366.2838 www.GrayAssociates.com 31 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  Demand Trends: Inquiries, Conversions, and Google Searches 1.  National 2.  Online and On-Campus 3.  Degree and Channel 4.  City and Program 2.  Job Postings 3.  Summary
  32. 32. 617.366.2838 www.GrayAssociates.com 32 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Job Postings: Predictive Power Job postings in 2014 were a very reliable predictor of job postings in 2016. Data are job postings for permanent full-time positions that require a college degree (Associate’s or higher). Employer-site postings only. Excludes job postings from Job Boards and Staffing Agencies. y = 0.8761x 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 0 20,000 40,000 60,000 80,000 100,000 120,000 2016 Job Postings 2014 Job Postings Job Postings By 8-Digit SOC Correlation: 0.969 Registered Nurses Retail Salespersons Managers, All Other Security Guards Source:
  33. 33. 617.366.2838 www.GrayAssociates.com 33 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Job Postings: Ten Largest Occupations In 2016, Registered Nursing had the most job postings requiring a college degree. §  Half of the Top 10 occupations are manager roles. §  Heathcare and IT filled out the rest of the top 10. Data are job postings for permanent full-time positions that require a college degree (Associate’s or higher). Employer-site postings only. Excludes job postings from Job Boards and Staffing Agencies. 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 Registered Nurses Managers, All Other Computer Occupations, All Other Software Developers, Applications Medical and Health Services Managers Sales Managers General and Operations Managers Human Resources Specialists Management Analysts Financial Managers Job Postings in 2016 Ten Largest Occupations Managers Healthcare IT Source:
  34. 34. 617.366.2838 www.GrayAssociates.com 34 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Job Postings: Ten Fastest Growing Occupations The fastest-growing occupations are dominated by healthcare and education. Data are job postings for permanent full-time positions that require a college degree (Associate’s or higher). Employer-site postings only. Excludes job postings from Job Boards and Staffing Agencies. 0% 20% 40% 60% 80% 100% 120% Preschool Teachers, Except Special Education Pharmacists Medical Equipment Repairers Education Administrators, Preschool and Special Education Teachers, All Other Clinical, Counseling, and School Psychologists Radiologic Technologists Chemists Respiratory Therapists Speech-Language Pathologists Job Postings in 2016 Ten Fastest-Growing Occupations in the U.S. Education Healthcare Source:
  35. 35. 617.366.2838 www.GrayAssociates.com 35 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Job Postings: Most Requested Specialized Skills Four of the 10 most requested specialized skills were for the Microsoft Office Suite. §  All of the most requested skills are related to business or administrative tasks. Data are job postings for permanent full-time positions that require a college degree (Associate’s or higher). Employer-site postings only. Excludes job postings from Job Boards and Staffing Agencies. 0 50,000 100,000 150,000 200,000 250,000 Microsoft Excel Microsoft Office Budgeting Scheduling Supervisory Skills Customer Service Project Management Microsoft Powerpoint Sales Microsoft Word Job Postings in 2016 Ten Most-Requested Specialized Skills in the US Microsoft Other Source:
  36. 36. 617.366.2838 www.GrayAssociates.com 36 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Job Postings: Ten Fastest Growing Skill Clusters Half of the 10 fastest-growing specialized skill clusters relate to healthcare. Data are job postings for permanent full-time positions that require a college degree (Associate’s or higher). Employer-site postings only. Excludes job postings from Job Boards and Staffing Agencies. 0% 5% 10% 15% 20% 25% 30% 35% 40% Supply Chain and Logistics: Inventory Health Care: Pharmacy Finance: Cash Management Health Care: Medical Procedure and Regulation Health Care: Medical Records Marketing and Public Relations: Packaging and Administration: Office Machines Health Care: Patient Reception Health Care: Medical Billing and Coding Finance: Financial Advisement Job Postings in 2016 Ten Fastest-Growing Skill Clusters Other Healthcare Source:
  37. 37. 617.366.2838 www.GrayAssociates.com 37 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Job Postings: Ten Most Requested Certifications Nationally, RN licensure was the most requested certification in 2016. §  Half of the most-requested certifications were related to an Allied Health occupation. Data are job postings for permanent full-time positions that require a college degree (Associate’s or higher). Employer-site postings only. Excludes job postings from Job Boards and Staffing Agencies. 0 20,000 40,000 60,000 80,000 100,000120,000 Registered Nurse Security Clearance Project Management Certification (e.g., PMP) Basic Cardiac Life Support Certification Certified Public Accountant (CPA) Advanced Cardiac Life Support (ACLS) Series 7 American Heart Association Certificate Cert. Info. Sys. Security. Pro. (CISSP) Nurse Practitioner Job Postings in 2016 Ten Most-Requested Certifications in the U.S. Other Healthcare Source:
  38. 38. 617.366.2838 www.GrayAssociates.com 38 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  Demand Trends: Inquiries, Conversions, and Google Searches 1.  National 2.  Online and On-Campus 3.  Degree and Channel 4.  City and Program 2.  Job Postings 3.  Summary
  39. 39. 617.366.2838 www.GrayAssociates.com 39 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Key Demand Trends and Observations §  External Inquiries continued to drop. §  But, overall Google program search volumes increased. §  Branded fell, but slightly, in both inquiries and search volume. §  Inquiries and conversions for online programs are growing. §  Inquiry growth for graduate programs has begun to decline. §  Health Care, IT, Education, and Management dominate job postings. §  Microsoft Office is a critical skill set.
  40. 40. 617.366.2838 www.GrayAssociates.com 40 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Questions and Contacts Please feel free to contact: Bob Atkins CEO Gray Associates, Inc. Bob.Atkins@GrayAssociates.com @Gray_Associates 617.366.2836
  41. 41. 617.366.2838 www.GrayAssociates.com 41 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Webcast 1 of 4: Thursday, February 2nd at 2:00 PM EST. Signup at GrayAssociates.com Webcast Series: Best Practices in Program Portfolio Evaluation
  42. 42. 617.366.2838 www.GrayAssociates.com 42 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Upcoming Gray Associates’ Webcast Please join us next month! February Webcast (January Results) Thursday, February 23rd at 2:00 PM EDT

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