Minnesota Zoo Exhibit Design Ideas August 2010

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My presentation focused on ways the Minnesota Zoo could improve its visitor experience in order to attract and educate people more effectively.

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Minnesota Zoo Exhibit Design Ideas August 2010

  1. 1. MN ZOOTECHNOLOGYStuart Urback
  2. 2. Who am I? Carleton College Sophomore Game Player/Designer Potential: Studio Art, Physics, or Interactive Design Major
  3. 3. SCVNGR Why am I here? Mobile Gaming Platform SCVNGR.  Trivia Game for the Cellphone. It fell through. No one wanted to spend time staring at their cellphones…  To be honest, we don’t like that idea much either.
  4. 4. Purpose Role Expanded Visitor Experience Goal Visitors will experience interactive (potentially gameplay) media that will add either another layer of information and/or an extra experience that they could not otherwise access. The goal is aimed at getting visitors to do things they would have otherwise been unable to do.
  5. 5. Research SCVNGR reviews Online Museum Conference Spoke with Woodland Park and National Zoo Conference with Minnesota Historical Society Watched Lectures and Listened to Podcasts by important Interactive and Game Designers Looked at other Zoo Websites
  6. 6. Ideas Social-Generated Content Text-Based Cellphones Smartphones Groups and Events Other
  7. 7. Social Content.
  8. 8. Notes on Flickr Tags are important! Link to Animal Sponsors! Accessibility is important!  http://www.flickr.com/groups/mnzoo/pool/
  9. 9. Cellphone
  10. 10. FAQText your questions to the zoo… While you’re at the zoo.Example:To: #####Text: Why does the bear swim back and forth? Does he feel cooped up? stuarturback@gmail.com
  11. 11. Activity Borrowing from Disney’s Playbook…  Text based notifications of “activity”
  12. 12. I PLEDGE TO...TURN OFF THE WATER WHILE I BRUSH MY TEETHDRIVE THE SPEED LIMIT ON MY COMMUTEPICK UP LITTERTAKE A WALK IN THE PARK
  13. 13. Tram Game Poll Based Question and Answer Example: What continent do the Bactrian Camels come from?  Text your answer to: #####.
  14. 14. Smartphone
  15. 15. GPS Map Find Out what’s nearby. Easily Navigate the Zoo. Make suggestions about paths to take based upon time.
  16. 16. Mobile Applications Sustainable Seafood App Idea: Green Activities Idea: Put a slightly more complex tiger game on the cellphone. Reference Back to the Zoo.
  17. 17. Groups and Events
  18. 18. LARP/Puzzle Hunt  Live Action Role Playing  School adventure where kids role-play as Animals, Poachers, Humans, and Volunteers  Puzzle Hunt  Findthe animal or item.  Played over an hour or months.  Popular  Meaningful/Special
  19. 19. Other RPG For Animal Sponsor  Get to “play” through e-mails as if you were a growing animal (the one you just sponsored!) Simplified to just send interesting updates, or specifically for babies to sponsor, get sent real life updates.
  20. 20. Connections Advertise  Wolfquest  Other Zoo’s Websites The more connections there are the more integrated the zoo experience will be.
  21. 21. Final Thought: Happiness1. Satisfying work to do.2. Experience of being good at something.3. Time spent with people we like.4. Chance to be a part of something bigger.
  22. 22. Thank You

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