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ARU Presentation


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ARU Presentation

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  2. 2. 369k International Students in the UK:<br />118k EU<br />251k Non EU<br />68% of Full Time PGT and 50% of Full Time PGR are International<br />Most Popular Courses:<br />102k Business and Admin<br />46k Engineering<br />31k Social Studies<br />Current Top 3 International Recruiting Universities:<br />University of Manchester<br />University of Nottingham<br />University College London<br />International Fees range from 5 – 34k depending on the course and institution<br />
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  5. 5. Improve SEO on site and PPC campaign to generate more traffic<br />Keywords and countries:<br />China: colleges, Breat Britain universities, London university<br />India: colleges, University distance learning courses, distance learning<br />Nigeria: Great Britain universities, Colleges, Postgraduate University<br />Streamline Social Media – Encourage students to add page and use it informally<br />Develop presence on international social networking sites (relevant to target <br />countries)<br />Develop online mailing list (tailored to individual students area of interest)<br />More detailed Wikipedia page <br />Link with Skype (both for chat and calls)<br />
  6. 6. Change of language to purely “international”. Subtler and decreases feeling of segregation<br />
  7. 7. Videos embedded on the homepage<br />Simple navigation with<br />easy / friendly language<br />Bold images of photographs.<br />Images are of <br />international students enjoying <br />University. Pictures are critical<br />as testimony.<br />
  8. 8. University Prospectus is still key<br />Print material available online but<br />displayed as its meant to look.<br />Prospectus for an international <br />audience but not an “International <br />Student Prospectus”.<br />Print material needs to be tactile, bold <br />and modern<br />Picked up at fairs along with rivals<br />Needs bold imagery, testimonials, less text, information illustrated graphically<br /> (where possible)<br />The prospectus needs to showcase the University. Not a one stop shop<br /> for information<br />
  9. 9. Questions<br />