A survey and short history of minimalism and its impact on current e-Commerce design trends. 9 trends and 30 website samples that do it right. presented at the Internet Retailer Web Design and Usability Conference 2013
Minimalist design: • helps you and your users focus only on what is important by removing all distraction • gives your users a feeling of relaxation & space • maximizes impact by removing all extraneous elements • connects with an emotional desire • uses space and geometry to instruct and guide users • engages users by making them think • creates the sensation of value • but most of all...
15. tattly.com - Lack of ornamention makes responsive easier16. fivesimplesteps.com - Simplicity in grid design creates graceful degradation17. indochino.com - Big imagery allows you to scale up as well as scale down.
24. shopredvelvet.com - Quirky fonts in minimalist style25. sassyduck.com.au - Scripty or Hand Lettered type or illustration for key messaging26. urbanoutfitters.com - Sparce hand drawn backgrounds27. anthropologie.com - Hand drawn details