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Business Leads in 
Social Media 
BY Stuart davidson 
How To Generate Business Leads Using 
Social Media
How To Generate Business 
Leads Using Social Media
What is a Business Lead? 
A business lead is someone who show interest in your offering and provides contact 
details for ...
Capturing a Business Lead 
A business lead needs to be captured and converted in order to realise business value. 
Methods...
How Can social Media Be 
Leveraged? There's typically 3 ways social media can be used to generate business leads...
Social Media lead Generation 
Generare Traffic 
Use social media as a 
means to drive traffic to your 
marketing resources...
Example: Twitter – Generate Direct 
Leads 
Use Lead Generation 
TThwe ibteteaurt yC oaf Trwdistter LGCs is that you 
can a...
Example: Facebook – generate 
Traffic 
Link Facebook Updates to 
CWreeatbes ciotmepelling Facebook updates 
that your audi...
Example: LinkedIn – Generate 
Engagement 
Use LinkedIn updates and 
UGsreo thuep vsarious update streams to engage 
with y...
are You using all 3 Social 
Strategies? If you're not using all 3 social tactics to generate leads then ultimately, you're...
How To Generate Business Leads Using 
Social Media 
Key takeaways: 
• Understand what a lead is 
• Understand how to Captu...
What's next? 
Make sure you pencil in the date of the next webinar into your diary – webinar dates are available from the ...
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How to generate business leads using social media [StuartJDavidson]

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For most businesses that invest in social media marketing, generating leads and increasing sales is their primary objective. Money spent on marketing is supposed to create value for the business, usually in the form of more profits.

Of course, there are many benefits to investing in social media marketing outside of lead generation. Just read my article here for a list of wider business benefits.

But ultimately, the vast majority of business owners would take more money over anything else. That’s what they’re in business for, right?

So how can social media marketing be leveraged to generate business leads? First, you need to define what a “lead” is to your business.

Published in: Business
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How to generate business leads using social media [StuartJDavidson]

  1. 1. Business Leads in Social Media BY Stuart davidson How To Generate Business Leads Using Social Media
  2. 2. How To Generate Business Leads Using Social Media
  3. 3. What is a Business Lead? A business lead is someone who show interest in your offering and provides contact details for further contact.
  4. 4. Capturing a Business Lead A business lead needs to be captured and converted in order to realise business value. Methods of capturing a lead Methods of nurturing lead - Email opt-in - Social media engagement - Sales question - Recommendation / referral - Live chat - Direct email enquiry - Direct phone enquiry Www.stuartjdavidson.com Automated: - Email Manual: - Phone - Face-to-face - Online engagement (IM, social media)
  5. 5. How Can social Media Be Leveraged? There's typically 3 ways social media can be used to generate business leads...
  6. 6. Social Media lead Generation Generare Traffic Use social media as a means to drive traffic to your marketing resources that capture business leads. Www.stuartjdavidson.com Generate ENgagement Use social media to reach out and start talking to prospects, provide customer service and alleviate buying concerns. Generare Leads Use social media to generate leads directly on social networks (i.e. Internal Facebook pages / ads, Twitter cards / ads etc).
  7. 7. Example: Twitter – Generate Direct Leads Use Lead Generation TThwe ibteteaurt yC oaf Trwdistter LGCs is that you can add a LGC to a regular non-promoted Tweet and it doesn't cost you a single solitary penny. Compose and send the Tweet from inside Twitter Ads 1. Log in to Twitter 2. Click the Setting Icon and select "Twitter Ads" from the drop down menu 3. Click on the "Creatives" Tab in the top Nav Menu in Twitter Ads and Select "Cards" 4. Click "Create your first Lead Generation Cards" Www.stuartjdavidson.com
  8. 8. Example: Facebook – generate Traffic Link Facebook Updates to CWreeatbes ciotmepelling Facebook updates that your audience would want to click to your website to find out more. Vary Content Delivery Test, measure and analyse components of your Facebook marketing to optimise: - Timing - Message - Format [Link, Video, Image, Text] Www.stuartjdavidson.com
  9. 9. Example: LinkedIn – Generate Engagement Use LinkedIn updates and UGsreo thuep vsarious update streams to engage with your 1st degree connections and Groups to engage with wider audiences. Understand, Listen, KEnnogw awghoe y,o Rur eausdpieonnced is and what they want to discuss, listen to them, engage when appropriate and valuable, respond accordingly. Example: LinkedIn Questions Www.stuartjdavidson.com
  10. 10. are You using all 3 Social Strategies? If you're not using all 3 social tactics to generate leads then ultimately, you're leaving money on the table. But... If resources are tight, then it's better to focus on ONE and perform well, than THREE and perform badly. [Example 1: Business owners with no time can use social ads to generate leads on autopilot] [Example 2: Marketers with little capital can engage with prospects to generate leads manually]
  11. 11. How To Generate Business Leads Using Social Media Key takeaways: • Understand what a lead is • Understand how to Capture and Nurture Leads • Understand 3 social media approaches to generating leads • Understand how you can implement each of the 3 strategies Www.stuartjdavidson.com
  12. 12. What's next? Make sure you pencil in the date of the next webinar into your diary – webinar dates are available from the coaching area. As part of your marketing coaching membership, you can ask me one question a month via email and I'll send a personalised and private email response back. If there is anything else I can help with, then get in touch via all the normal channels. Make sure we're connected! contact@stuartjdavidson.com @RealSocialShark www.facebook.com/thesocialshark EMAIL: Www.stuartjdavidson.com

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