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For most businesses that invest in social media marketing, generating leads and increasing sales is their primary objective. Money spent on marketing is supposed to create value for the business, usually in the form of more profits.
Of course, there are many benefits to investing in social media marketing outside of lead generation. Just read my article here for a list of wider business benefits.
But ultimately, the vast majority of business owners would take more money over anything else. That’s what they’re in business for, right?
So how can social media marketing be leveraged to generate business leads? First, you need to define what a “lead” is to your business.