1. The Future of HR Survey Analytics
April 18, 2012

2. Employee Engagement
Employee engagement affects business outcomes, such as
productivity, quality, customer satisfaction, and profitability.

3. Employee Surveys
Surveys main tool for listening to the voice of the employee
Many contain thousands of open-ended comments
Results typically aggregated/analyzed in Excel spreadsheets

4. The Problem
Spreadsheets make it difficult to work with free text
Current methods are difficult to replicate and do not scale up
Important insights and trends are left undiscovered
70%-80% of HR Business Intelligence projects fail

5. The Pain Exists in Diverse Organizations

6. The Solution: Texifter’s DiscoverText
A web-based text analytics platform
Tools for basic & applied research
Useful for HR Analytics teams with survey data
Unique workflow makes machine-learning easier

7. Why Texifter? “We Have Something Unique”
Our ActiveLearning engine and tools combine…
What Humans Do Best What Computers Do Best
Humans and machines learning together

8. Not Limited to HR
Marketing & sales strategy is currently HR focused, however
Our technology is also an solution ideal for:
Market research / Brand management
VOC (Voice of Customer)
Customer service
Government
Basic University research
A Major New Consumer Good Brand Analysis Partner

9. Organizations that We Have Helped

10. The 2012 HR Technology Market Size
HR Analytics is underserved and continues to grow
$12.6 Billion
The Human Capital Management Market Sizing Report, 2007-2012, AMR, 2008

11. Human Resources Analytics Market
Large market opportunity
HR data is a key corporate asset
Forrester reports a lack of HR survey analysis tools
70% of organizations will not fully exploit the open text data
“87% of organizations believe they do not have the
necessary technology to facilitate proper HR analytics.”
The Human Capital Management Market Sizing Report, 2007-2012, AMR, 2008
The State of HR Analytics Report, 2011, Cornell University

12. Competitor Solutions
“There are lots of other text solutions in the marketplace but,
HR departments have not found an ideal solution.”

13. People Analytics Target Companies
Fortune 1000 companies, 5,000+ employees with:
Analytical departments & team members
Need to leverage employee surveys; have large stores
A lack of tools and knowledge to perform survey analysis
Develop new channels and platforms for deeper integration

14. People Analytics Go-to-Market Strategy
Build upon past success with use-cases & references
Continue refining our consulting and SaaS model
Leverage HR champions to “internally push” our solution
Enter other departments like marketing and customer service

15. Consumer Analytics Strategy
Collaborate with Cognizant client partners
Act as consulting partner
Leverage prior use cases and refined methodologies
Further product development and VoC best practices

16. Consumer Analytics Target Companies
Fortune 500 Companies, with:
Analytical departments & team members
Need to leverage customer surveys
Numerous global brands with powerful presence
Hold large stores of unused customer data
A lack of tools and knowledge to perform survey analysis
Develop relationships with strategic Cognizant client partners

17. Plans for Q2 2012
Dominate the HR Analytics market
Further build sales channels
Partner with HR service providers
Continue to build VoC brand analysis channels
Capitalize on industry events and opportunities
IE Group CSO Conference (April 26 & 27)
SIOP (April 26 & 27)
IHRIM Exhibition (May 1 & 2)
IHRIM Panel (May 1)

18. Plans for Financing 2012
Seeking $500K-1.5m angel investment
Expand sales and product support team
Support new technology and design initiatives
Build out the platform vision and API capabilities
Revenue
2010 - $10,000
2011 - $110,000
2012 - $500,000+ (projected)

19. Some Early Exit Options

20. Company Background
Founded in 2009 by Dr. Stuart Shulman
Incubated in the qualitative data analysis labs at the
University of Massachusetts Amherst and at Pitt (QDAP)
10 years & $4m in grants from the National Science
Foundation to develop tools & methods

21. Contact Texifter
Founder & CEO – Dr. Stuart Shulman
stu@texifter.com
413-230-1255
President – Sean Kelleher
skelleher@texifter.com
CFO – Rick Otis
rick@texifter.com
CTO – Mark Hoy
mark@texifter.com
Business Development and User Support
Joe Delfino - joe@discovertext.com
Josh Sowalsky - josh@discovertext.com
Phone: 1-800-936-0534