5 Social Media Marketing Trends for 2014 Delivered November 4th, 2013 Presented by: Sourov De of Stryve
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
Presentation Agenda 
1. 
Stories 
2. 
Stats 
...
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
Who is Stryve? 
Managed social media for clie...
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
Accessing social media is the #1 mobile activ...
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
Engagement was nearly double the industry ave...
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
On the Smartphone 
On the PC 
Facebook Ads ar...
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
On the Smartphone 
On the PC 
Build Your Webs...
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
What is Big Data? 
TREND #2
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
What is Big Data? 
TREND #2
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
How is Big Data Being Used? 
TREND #2
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
How Does Big Data Apply to Marketing? 
TREND ...
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
How Should You Be Using Big Data? 
TREND #2
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
Ever Notice How… 
TREND #3
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
You’re Being Retargeted 
TREND #3
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
Demand Generation: Getting people to want to ...
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
How to Retarget Your Ad? 
TREND #3
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
TREND #4
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
Tip: Take chances, be different. 
Tip: Create...
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
Content Will Be “Less Boring” 
TREND #4
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
Content Will Be “Less Boring” 
TREND #4
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
Caption: Some say happiness is cheesecake on ...
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
TREND #5
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
Distributing your content and building your n...
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
1. 
Mobile needs to integrate with social med...
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde
StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 
Connect with me: 
linkedin.com/in/sourovde 
@...
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5 Social Media Marketing Trends for 2014

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5 Social Media Marketing Trends for 2014

  1. 1. 5 Social Media Marketing Trends for 2014 Delivered November 4th, 2013 Presented by: Sourov De of Stryve
  2. 2. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde Presentation Agenda 1. Stories 2. Stats 3. How your business can take advantage of the trends
  3. 3. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde Who is Stryve? Managed social media for clients such as Built online communities Been featured in media such as Janet & Greta Podleski Cookbook’s Facebook Page from 300 to over 28,000 Likes Scrubology Facebook Page from 0 to over 10,000 Likes in 3 months
  4. 4. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde Accessing social media is the #1 mobile activity today. Facebook’s share of mobile ad revenues will reach 15.8% this year, up from just 5.35% in 2012. +89% expected growth in the mobile ad market in 2013 TREND #1 Mobile Dominates
  5. 5. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde Engagement was nearly double the industry average Engagement was measured by: • Facebook check-ins and Shares • Sweepstakes entries • In-store surveys TREND #1 Samsung + Mobile + Social + Angry Birds
  6. 6. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde On the Smartphone On the PC Facebook Ads are Optimized for Mobile Viewing TREND #1
  7. 7. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde On the Smartphone On the PC Build Your Website for Responsive or Mobile Design TREND #1
  8. 8. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde What is Big Data? TREND #2
  9. 9. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde What is Big Data? TREND #2
  10. 10. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde How is Big Data Being Used? TREND #2
  11. 11. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde How Does Big Data Apply to Marketing? TREND #2
  12. 12. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde How Should You Be Using Big Data? TREND #2
  13. 13. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde Ever Notice How… TREND #3
  14. 14. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde You’re Being Retargeted TREND #3
  15. 15. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde Demand Generation: Getting people to want to buy something Why “Retarget” Your Ad? TREND #3 Demand Fulfillment: Getting people to buy something they already want
  16. 16. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde How to Retarget Your Ad? TREND #3
  17. 17. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde TREND #4
  18. 18. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde Tip: Take chances, be different. Tip: Create content that is coherent with you brand’s personality and values. What Can We Learn From Chipotle? TREND #4
  19. 19. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde Content Will Be “Less Boring” TREND #4
  20. 20. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde Content Will Be “Less Boring” TREND #4
  21. 21. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde Caption: Some say happiness is cheesecake on a stick. Do you agree? Tip: Make it visual Tip: 10 words or less Tip: Ask a question Tip: Evoke emotion The 2nd Most Shared Facebook Post in Canada TREND #4
  22. 22. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde TREND #5
  23. 23. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde Distributing your content and building your network via Google+ will help your SEO rankings. It doesn’t matter if your target market is on Google+ or not. Tip: Create a profile and use it as another distribution channel for your content Tip: Start adding people to your Circles Warning: Do Not Ignore Google… Ever. TREND #5
  24. 24. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde 1. Mobile needs to integrate with social media 2. Use big data to guide social media usage 3. How can you retarget your ads? 4. Make content “less boring” 5. Establish your brand on Google+ Summary of Trend Tips
  25. 25. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde
  26. 26. StryveMarketing.com facebook.com/stryvemarketing @stryvemarketing @sourovde Connect with me: linkedin.com/in/sourovde @sourovde & @stryvemarketing sourov@stryvemarketing.com www.stryvemarketing.com “Creating a Social Media Strategy”

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