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13 must do's for 2013

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Plan each campaign carefully
Check your From and ReplyTo email addresses
Start and maintain a clean and valid database
Test and track all links
Run email compatibility and spam tests
Make sure every email is mobile friendly
Use images wisely
Write strong, clear call to actions
Write for the scan reader
Write engaging subject lines and preheaders
Make it easy to unsubscribe
Safe Senders
Test test test

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