Twitter 201: Take Twitter to the Next Level!

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You’ve got the handle and you’re tweeting away! Now what? It’s time to hit the gas and learn how to maximize Twitter for your business!

In Twitter 201, learn:
How to find your niche and voice on Twitter
Ways to use content, hashtags, and mentions to gain momentum
When and how to transition into a relationship with your followers
Devise an action plan for reaching your target audience
Create your own hashtag and understand how/when to use it
Develop content that’s ripe for the re-tweet

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Twitter 201: Take Twitter to the Next Level!

  1. 1. Twitter 201Presented by Rachel StrellaStrella Social Mediawww.strellasocialmedia.com
  2. 2. Twitter 201 Agenda:o Find Your Niche and Voiceo Leverage Content, Hashtags,and Mentionso Build a Relationship with YourFollowerso How to Find Leadso Create A Branded Hashtago Develop Re-tweetable Content
  3. 3. NoteSlides in this colorcorrelate with yourworksheet!
  4. 4. Find Your Niche & Voice
  5. 5. Find Your NicheWhat are your Twitter goals?Increase website trafficEstablish credibility/authorityBuild your followingIncrease visibility/brand awarenessReach a new audienceIncrease engagementCustomer service
  6. 6. Find Your NicheSelect 2 of these goalsIncrease website trafficEstablish credibility/authorityBuild your followingIncrease visibility/brand awarenessReach a new audienceIncrease engagementCustomer service
  7. 7. Find Your NicheWho is your target audience?AgeGenderIndustryLocationIncomeInterests
  8. 8. Find Your NicheConsider your audienceAgeGenderIndustryLocationIncomeInterests
  9. 9. Find Your VoiceWhat’s your brand?HelpfulSavvyNo FrillsFunFriendlyTrendyOutgoingSpeedyHigh QualityLikableOut-of-the-boxHonestSincereMysterious
  10. 10. Find Your VoiceWhat’s Your Brand?
  11. 11. Find Your VoiceWhat’s Your Brand?
  12. 12. Find Your VoiceWhat’s Your Brand?
  13. 13. Find Your VoicePick 3 terms to describe brandHelpfulSavvyNo FrillsFunFriendlyTrendyOutgoingSpeedyHigh QualityLikableOut-of-the-boxHonestSincereMysterious
  14. 14. Leverage Content,Hashtags, and Mentions
  15. 15. Leverage ContentTweets Should Be a Mix Of:Shared Content from OthersConversations/Mentions/RT’sYour Own Content (with links)Your Own Content (w/out links)
  16. 16. Leverage ContentShared ContentBlog posts or articles fromothersRT’s of other tweets
  17. 17. Leverage ContentConversations
  18. 18. Leverage Content#FF or blog credits/mentions
  19. 19. Leverage ContentYour ContentYour Own Content (with links)Your Own Content (w/out links)
  20. 20. Leverage ContentWhat Content Can You Use?Blogs/Ezines/White PapersEmail Conversations/ForumsVideos/Photos/InfographicsFrequently Asked QuestionsOther Social Media MessagesCase Studies
  21. 21. Leverage ContentWhat content do you have?Blogs/Ezines/White PapersEmail Conversations/ForumsVideos/Photos/InfographicsFrequently Asked QuestionsOther Social Media MessagesCase Studies
  22. 22. Leverage HashtagsHashtagThe pound sign or “#” sign -used to categorize content andallow you to join a conversationon common interests.
  23. 23. Leverage HashtagsWhy Use Them?For search terms related toyour brand or target audienceTo join an event or chatFor research purposes
  24. 24. Leverage HashtagsSearch
  25. 25. Leverage HashtagsJoin an Event or Chat
  26. 26. Leverage HashtagsFor research purposes
  27. 27. Leverage HashtagsConsider ways you can usehashtagsFor search terms related toyour brand or target audienceTo join an event or chatFor research purposes
  28. 28. Leverage HashtagsHashtag Resource: Hashtags.org
  29. 29. Leverage HashtagsHashtag Resource: Hashtags.orgSearch for hashtagsSee popular or trendinghashtagsView the frequency/besttimes for particular hashtags
  30. 30. Leverage MentionsMentionsMentions are a great way togive credit where credit is dueAlso a great way to startconversation or connect withothers
  31. 31. Leverage MentionsMentions
  32. 32. Build a Relationshipwith Your Followers
  33. 33. Build a Relationship withYour FollowersIdentify your target audienceFollow them & get a feel for theirstyle - both on and off TwitterDo the work to get recognized andbuild meaningful professionalrelationships
  34. 34. Build a Relationship withYour FollowersStrategic interaction is key
  35. 35. Build a Relationship withYour FollowersIdentify 3 Ideal Clients for BuildingRelationships
  36. 36. How to Find Leads
  37. 37. How to Find Leads:What We UseKeyword MonitoringTwitter SearchManageFlitter
  38. 38. What We UseKeyword MonitoringExample: Apartments in NYC
  39. 39. What We UseTwitter SearchExample: Virtual Assistant
  40. 40. What We UseManageflitterExample: HR Director
  41. 41. How to Find LeadsConsider What Ways You Can FindLeads on Twitter
  42. 42. Create Hashtag
  43. 43. Create a HashtagI created a hashtag for my brand -#Strella and offer a tip of the day
  44. 44. Create a HashtagSteps to CreationBrainstorm hashtags that match yourofferings and voiceSearch Hashtags.org to see if it’s beingused and howSelect a hashtagRegister the hashtag at Twubs.comUse the hashtag in tweets
  45. 45. Create a HashtagMarketing Your HashtagUse the hashtag in tweetsEncourage others to use itAdd the hashtag to business cards,brochures, etc.Use on other social media sites (if youdare)Run a hashtag contest
  46. 46. Create a HashtagBeware of hashtag fails!Susan Album Party OR…
  47. 47. Create a HashtagBrainstorm several hashtags foryour business or brandConsider what ways you’llmarket it
  48. 48. Develop Content Ripefor the RT!
  49. 49. Powerful ContentContent needs to be:authentic, helpful, relevant,and inspiringThe stronger the content, thehigher the chance for the RT
  50. 50. Powerful ContentWhat Works
  51. 51. Powerful ContentWhat Doesn’t
  52. 52. Powerful Content - Checklist Offer Value Showcase Expertise Post Consistently Be Social Be Yourself
  53. 53. Powerful ContentConsider 2 Possible BrandRelated Messages(Remember to keep them at140 characters!)
  54. 54. Let’s Stay in Touch!
  55. 55. Want more info?bit.ly/jumpstartkit
  56. 56. Website and Blog:StrellaSocialMedia.comFacebook:Facebook.com/StrellaSocialMediaTwitter:Twitter.com/RachelStrellaLinkedIn:LinkedIn.com/in/RachelStrellaConnections and Resources

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