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Strateg ie - arnaud pelletier - 6 - internet - 2010

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Strateg ie - arnaud pelletier - 6 - internet - 2010

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Strateg ie - arnaud pelletier - 6 - internet - 2010

  1. 1. 6. Présence internet  <br />Votre site est votre existence virtuelle, il faut l’appréhender comme un commerce, comme une vitrine, que le client doit avoir envie de consulter, mais les codes web ne sont pas les mêmes que dans la vie réelle.<br /><ul><li> Site : un site est une structure « vivante », concevoir le site pour son référencement, segmenter son offre web, forme évolutive, mesurer et réagir, Google Analytics …
  2. 2. Blog : présence indispensable, générateur de trafic, outil de communication, outil de mesure de satisfaction, support de lobbying, support social …
  3. 3. Référencement : objectif premier de votre site, naturel, Google et les autres, payant, adwords, travailler sur les deux tableaux …</li></ul>www.strateg-ie.fr<br />www.arnaudpelletier.com<br />- 1 -<br />
  4. 4. www.strateg-ie.fr<br />www.arnaudpelletier.com<br />- 2 -<br />

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