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Strateg ie - arnaud pelletier - 14 - stratégie - 2010

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Strateg ie - arnaud pelletier - 14 - stratégie - 2010

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Strateg ie - arnaud pelletier - 14 - stratégie - 2010

  1. 1. 14. Stratégie <br />L'art de diriger et de coordonner des actions pour atteindre un objectif. Il s'applique alors à tous types d'actions : politiques, économiques, personnelles ... Donc une problématique des PME.<br /><ul><li> Méthode MPO : Méthode de Planification Opérationnelle, EFR, centre de gravité, étapes incontournables, plan d’action opérationnel
  2. 2. Niveau : politique (dir), stratégique (départ), tactique (service), opérationnel (opé)
  3. 3. Matrice et courbe stratégique : André Beaufre,Strat = k x F x Ψ x t, quand le faire ?
  4. 4. SWOT : Strengths (forces), Weaknesses (faiblesses), Opportunities (opportunités), Threats (menaces)
  5. 5. Sun Tzu : 544–496 av. J.-C., la guerre est l'art de la tromperie, contournement
  6. 6. Forces de Porter : 5 forces (menaces), négo client, new entrant, négo fournisseur, produits substitution, l'intensité de la concurrence intrasectorielle
  7. 7. Pareto : 80 % des effets est le produit de 20 % des causes, exemple négo client</li></ul>www.strateg-ie.fr<br />www.arnaudpelletier.com<br />- 1 -<br />
  8. 8. www.strateg-ie.fr<br />www.arnaudpelletier.com<br />- 2 -<br />

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