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PRESENTED BY 
SUZANNE MCGILL 
StrataBlue, Senior Graphic Designer 
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SHOW. DON’T TELL. 
Creating Visually Useful Infographics For Your Audience.
Hi! I’m Suzanne. 
Senior Graphic Designer at 
StrataBlue is a full-service, digital-marketing agency. We specialize in digital content, 
advertising, creative, social media and mobile. Our team delivers ROI through a 
multi-channel approach, linking campaign management to analytics with your 
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desired business result as our guide.
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employees also located in 
New Jersey & New York 
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INDUSTRIES: 
14 
employees 
Legal Restaurants Recreational Financial Lending Insurance/ 
Healthcare 
Commercial Real 
Estate 
Consumer Goods/ 
Retail
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My Background: 
Ohio University - School of Visual Communications 
Degree in Informational Graphics & Publication Design 
Previously with a Tech Startup - 
created infographics 
***
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WHAT 
is an Infographic?
“A visualization of data or ideas that conveys 
complex information to an audience in a manner 
that can be quickly consumed and easily understood.” 
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INFOGRAPHIC: 
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Mark Smiciklas 
WHAT
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WHEN 
did we start to see them?
We’ve always 
used pictures to 
communicate. 
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USA TODAY first to 
use infographics. 
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WHEN 
fast forward many, many years. 
35,000 BC 1982
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WHY 
are they so effective?
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WHY 
TEXT 
VISUAL 
7x 
1x
DIRECTIONS WITH 
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WHY 
text + illustrations 323% 
better FOLLOWED 
than without illustrations
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WHY 
20% 
Most people only remember 
20% of what they read.
WHY 
80% grumpy 
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cat with 
sad eyes 
and frown. 
60,000x 
FASTER
BLOG BLOG 
How Are We Using Social Media? 
By First Last Name 
Nam resto tet denihilis si qui ut fugia il mo cumquidi comnienim et ut veliquo id 
et eum ipsam endaecat aut dolorios accullu ptatiusaest, quam, odis parum at 
archiliqui reped et que eum reratendisi veles restiis estisque voluptaqui odiam expe 
consequ ibusdam nonseque. 
Veles destruntur, ipsam, quo beaquas aut lab ime sant ipsunt assum audio. Ut 
veliasped maximus et aboriam et desequis et liam audaestiunt ut doluptiis nosam, 
omnimi, non es vella por aut ped qui dolest, ut lande nonem quati iminus ide delita 
im reheniscias aut re suntur? Unt ipistis dolore nem nuscipsae con ped. 
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WHY 
VS. 
500 views 560 views
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WHY 
800% 
infographic 
2 years
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WHAT 
do they do for us?
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TITLE & INTRODUCTION 
THE MEAT 
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WHAT 
They tell 
a story. 
beginning 
middle 
end 
CONCLUSION, 
CALL TO ACTION Don’t forget to leave space for your sources!
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Saciissttt PROCESS IDEAS 
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WHAT 
CHRONOLOGY GEOGRAPHY ANATOMY 
HIERARCHY RELATIONSHIPS PERSONALITY 
How can 
we use 
them in the 
business 
world?
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CREATING 
an Infographic
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PROCES 
1. Finding your topic.
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PROCES 
2. Creating your content. 
ASK YOURSELF: What’s the point?
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PROCES 
3. Define your medium.
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PROCES 
4. Define the data. 
RESOURCES: http://flowingdata.com/2009/11/25/9-ways-to-visualize-proportions-a-guide/ 
http://flowingdata.com/2010/01/07/11-ways-to-visualize-changes-over-time-a-guide/
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PROCES 
5. Organize your data.
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PROCES 
6. Create a wireframe. 
TITLE 
SIDEBAR 
COMPARE 
(SOURCES)
EXAMPLE 
CHRONOLOGY
EXAMPLE 
GEOGRAPHY
EXAMPLE 
COMPARING
EXAMPLE 
INTERACTIVE
EXAMPLE 
PUBLICATION
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PROCES 
7. Set the mood. 
COLORS FONTS 
ROCKWELL 
EXTRA BOLD 
a b c d e f g h i j k 
l m n o p q r s t u v 
w x y z 
a b c d e f g h i j k 
l m n o p q r s t u v 
w x y z 
TEXTURES 
ICONS
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PROCES 
8. Design it!
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DO’S & DONT’S
Find accurate data. 
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DO 
“63% of infographics on the web 
contain inaccurate facts.” 
- Just kidding, this statistic is made up.
Don’t eyeball your 
measurements. 
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DON’T
DON’T 
example 
ORIGINAL DESIGN CORECTED DESIGN 
SOURCE: 
coolinfographics.com
DO 
Simplify your charts 
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& graphs. 
https://speakerdeck.com/cherdarchuk/remove-to-improve-the-data-ink-ratio
Don’t clutter your page. 
(WHITE SPACE IS YOUR FRIEND) 
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DON’T
DON’T 
example 
CLUTTERED DESIGN 
SOURCE: 
http://blog.newswhip.com/
DO 
example 
Hello, WHITE SPACE 
SOURCE: 
Huffington Post
Choose simple fonts. 
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DO 
NO. YES! 
Extremely Decorative 
This should not be used for your body copy. 
Simple typeface Headline 
Cleaner, easier to read font for body copy. 
VS
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DON’T 
Don’t forget to share!
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FUTURE TRENDS 
of Infographics
http://visual.ly/brain-numbers 
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FUTURE 
http://vimeo.com/92595987 
Video 
http://visual.ly/brain-numbers 
“Videos are shared 12x more than links 
and text posts combined on Facebook.” 
VFM Leonardo Inc.
http://www.distancetomars.com/ http://visual.ly/wine-beer-or-spirits?view=true 
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http://visual.ly/brain-numbers 
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FUTURE 
Interactive Infographics
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RESOURCES 
for Infographics
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RESOURCES 
Pinterest 
Search “infographic(s)” on Pinterest 
and explore! 
Upload your infographics to your 
company’s Pinterest account to get more 
traffic and views. 
http://www.pinterest.com/ 
http://visual.ly/brain-numbers
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RESOURCES 
Visual.ly 
Categorized by Infographic, Video, 
Interactive, Presentation 
Upload your own infographics to Visual.ly 
to get more traffic and views. 
http://visual.ly/brain-numbers 
http://visual.ly
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RESOURCES 
Cool 
Info-graphics 
http://www.coolinfographics.com/
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RESOURCES 
dribbble. 
com 
Search “infographics”. Great visual website 
to use for inspiration. 
https://dribbble.com/
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THANK YOU!
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Link to presentation: 
Stratablue.com/blog
SOURCES 
The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences 
Mark Smiciklas 
University of Rochester, 2004 
Google 2012 statistics 
http://blog.hootsuite.com/social-media-storytelling-4/ 
http://www.marketingtechblog.com/interactive-infographic-trend/#ixzz3EjNKf2qG 
http://www.coolinfographics.com/ 
Randy Krum | http://infonewt.com/ 
https://speakerdeck.com/cherdarchuk/remove-to-improve-the-data-ink-ratio 
darkhorseanalytics.com 
pinterest.com/infographics 
http://visual.ly/planning-ness-2013-how-turn-data-design 
http://blog.newswhip.com/ 
Huffington Post 
http://neomam.com/interactive/13reasons/

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Show Don't Tell - Creating Visually Useful Infographics For Your Audience

  • 1. PRESENTED BY SUZANNE MCGILL StrataBlue, Senior Graphic Designer 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 SHOW. DON’T TELL. Creating Visually Useful Infographics For Your Audience.
  • 2. Hi! I’m Suzanne. Senior Graphic Designer at StrataBlue is a full-service, digital-marketing agency. We specialize in digital content, advertising, creative, social media and mobile. Our team delivers ROI through a multi-channel approach, linking campaign management to analytics with your 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 desired business result as our guide.
  • 3. 9 7 8 7 10 SHOW. DON’T TELL. employees also located in New Jersey & New York 9 7 8 7 10 INDUSTRIES: 14 employees Legal Restaurants Recreational Financial Lending Insurance/ Healthcare Commercial Real Estate Consumer Goods/ Retail
  • 4. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 My Background: Ohio University - School of Visual Communications Degree in Informational Graphics & Publication Design Previously with a Tech Startup - created infographics ***
  • 5. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 WHAT is an Infographic?
  • 6. “A visualization of data or ideas that conveys complex information to an audience in a manner that can be quickly consumed and easily understood.” 9 7 8 7 10 SHOW. DON’T TELL. INFOGRAPHIC: 9 7 8 7 10 Mark Smiciklas WHAT
  • 7. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 WHEN did we start to see them?
  • 8. We’ve always used pictures to communicate. 9 7 8 7 10 SHOW. DON’T TELL. USA TODAY first to use infographics. 9 7 8 7 10 WHEN fast forward many, many years. 35,000 BC 1982
  • 9. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 WHY are they so effective?
  • 10. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 WHY TEXT VISUAL 7x 1x
  • 11. DIRECTIONS WITH 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 WHY text + illustrations 323% better FOLLOWED than without illustrations
  • 12. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 WHY 20% Most people only remember 20% of what they read.
  • 13. WHY 80% grumpy 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 cat with sad eyes and frown. 60,000x FASTER
  • 14. BLOG BLOG How Are We Using Social Media? By First Last Name Nam resto tet denihilis si qui ut fugia il mo cumquidi comnienim et ut veliquo id et eum ipsam endaecat aut dolorios accullu ptatiusaest, quam, odis parum at archiliqui reped et que eum reratendisi veles restiis estisque voluptaqui odiam expe consequ ibusdam nonseque. Veles destruntur, ipsam, quo beaquas aut lab ime sant ipsunt assum audio. Ut veliasped maximus et aboriam et desequis et liam audaestiunt ut doluptiis nosam, omnimi, non es vella por aut ped qui dolest, ut lande nonem quati iminus ide delita im reheniscias aut re suntur? Unt ipistis dolore nem nuscipsae con ped. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 WHY VS. 500 views 560 views
  • 15. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 WHY 800% infographic 2 years
  • 16. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 WHAT do they do for us?
  • 17. 9 7 8 7 10 SHOW. DON’T TELL. TITLE & INTRODUCTION THE MEAT 9 7 8 7 10 WHAT They tell a story. beginning middle end CONCLUSION, CALL TO ACTION Don’t forget to leave space for your sources!
  • 18. 9 7 8 7 10 SHOW. DON’T TELL. Saciissttt PROCESS IDEAS 9 7 8 7 10 WHAT CHRONOLOGY GEOGRAPHY ANATOMY HIERARCHY RELATIONSHIPS PERSONALITY How can we use them in the business world?
  • 19. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 CREATING an Infographic
  • 20. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 PROCES 1. Finding your topic.
  • 21. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 PROCES 2. Creating your content. ASK YOURSELF: What’s the point?
  • 22. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 PROCES 3. Define your medium.
  • 23. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 PROCES 4. Define the data. RESOURCES: http://flowingdata.com/2009/11/25/9-ways-to-visualize-proportions-a-guide/ http://flowingdata.com/2010/01/07/11-ways-to-visualize-changes-over-time-a-guide/
  • 24. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 PROCES 5. Organize your data.
  • 25. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 PROCES 6. Create a wireframe. TITLE SIDEBAR COMPARE (SOURCES)
  • 31. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 PROCES 7. Set the mood. COLORS FONTS ROCKWELL EXTRA BOLD a b c d e f g h i j k l m n o p q r s t u v w x y z a b c d e f g h i j k l m n o p q r s t u v w x y z TEXTURES ICONS
  • 32. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 PROCES 8. Design it!
  • 33. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 DO’S & DONT’S
  • 34. Find accurate data. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 DO “63% of infographics on the web contain inaccurate facts.” - Just kidding, this statistic is made up.
  • 35. Don’t eyeball your measurements. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 DON’T
  • 36. DON’T example ORIGINAL DESIGN CORECTED DESIGN SOURCE: coolinfographics.com
  • 37. DO Simplify your charts 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 & graphs. https://speakerdeck.com/cherdarchuk/remove-to-improve-the-data-ink-ratio
  • 38. Don’t clutter your page. (WHITE SPACE IS YOUR FRIEND) 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 DON’T
  • 39. DON’T example CLUTTERED DESIGN SOURCE: http://blog.newswhip.com/
  • 40. DO example Hello, WHITE SPACE SOURCE: Huffington Post
  • 41. Choose simple fonts. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 DO NO. YES! Extremely Decorative This should not be used for your body copy. Simple typeface Headline Cleaner, easier to read font for body copy. VS
  • 42. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 DON’T Don’t forget to share!
  • 43. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 FUTURE TRENDS of Infographics
  • 44. http://visual.ly/brain-numbers 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 FUTURE http://vimeo.com/92595987 Video http://visual.ly/brain-numbers “Videos are shared 12x more than links and text posts combined on Facebook.” VFM Leonardo Inc.
  • 45. http://www.distancetomars.com/ http://visual.ly/wine-beer-or-spirits?view=true 9 7 8 7 10 SHOW. DON’T TELL. http://visual.ly/brain-numbers 9 7 8 7 10 FUTURE Interactive Infographics
  • 46. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 RESOURCES for Infographics
  • 47. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 RESOURCES Pinterest Search “infographic(s)” on Pinterest and explore! Upload your infographics to your company’s Pinterest account to get more traffic and views. http://www.pinterest.com/ http://visual.ly/brain-numbers
  • 48. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 RESOURCES Visual.ly Categorized by Infographic, Video, Interactive, Presentation Upload your own infographics to Visual.ly to get more traffic and views. http://visual.ly/brain-numbers http://visual.ly
  • 49. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 RESOURCES Cool Info-graphics http://www.coolinfographics.com/
  • 50. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 RESOURCES dribbble. com Search “infographics”. Great visual website to use for inspiration. https://dribbble.com/
  • 51. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 THANK YOU!
  • 52. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 Link to presentation: Stratablue.com/blog
  • 53. SOURCES The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences Mark Smiciklas University of Rochester, 2004 Google 2012 statistics http://blog.hootsuite.com/social-media-storytelling-4/ http://www.marketingtechblog.com/interactive-infographic-trend/#ixzz3EjNKf2qG http://www.coolinfographics.com/ Randy Krum | http://infonewt.com/ https://speakerdeck.com/cherdarchuk/remove-to-improve-the-data-ink-ratio darkhorseanalytics.com pinterest.com/infographics http://visual.ly/planning-ness-2013-how-turn-data-design http://blog.newswhip.com/ Huffington Post http://neomam.com/interactive/13reasons/