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10 Reasons Why Your Company Needs Social Media


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Trying to convince your boss that your company needs to utilize social media? Or are you just not convinced that social media could help your business? Check out these 10 reasons why social media marketing is important for every business!

Published in: Social Media
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10 Reasons Why Your Company Needs Social Media

  1. 1. 10 Reasons Why your company needs Social Media StrataBlue @StrataBlue created by
  2. 2. Become an Authority Have something that sets you apart from the rest. Give facts, useful information, news, etc. Consistently produce quality content. * Becoming an authority can lead to more traffic and links to your website. StrataBlue @StrataBlue created by
  3. 3. Build an Online Community at Build a social following th is receptive & engaged Build relationships with thought leaders & influencers in your niche. StrataBlue @StrataBlue created by Be the go-to source
  4. 4. Find Potential Customers 72% of all internet users are now active on social media StrataBlue @StrataBlue 52% of all marketers have found a customer via Facebook in 2013 created by
  5. 5. Humanize Your Company Meet the Team Have a personality, show the people behind your brand. Focus on longlasting relationships. Be available, proactive & responsive StrataBlue @StrataBlue created by
  6. 6. Customer Service Share This Photo Share: On your own timel I absolutely love this product! It’s changed my life! 71% of consumers receiving a quick brand response on social media say they would recommend the brand to others. StrataBlue @StrataBlue 25% of consumers who complain about products on Facebook/Twitter expect a response within one hour. created by
  7. 7. “ Legendary service is one of the criteria that sets one company apart from its competitors. It’s the mark of a truly authentic company – you just can’t fake caring!” StrataBlue @StrataBlue KIM GARST @kimgarst created by
  8. 8. Connect with Customers Use social media platforms to poll your audience, it’s free market research! Find out what they like, don’t like and want to see from you. Let them know you’re listening and that you care. Lilly’s Bakery & Treats February 10 As the holiday is approaching, what are some of your favorite Valentine’s Day treats to receive from a loved one? Like Comment Share 4 hours ago 78 people like this. Jamie Finn cupcakes!!! 3 hours ago Like Comment Share George Smith box of chocolates :) 3 hours ago Like Comment Share Rachel Cooper homemade brownies, of course!! 4 hours ago Like Comment Share Samantha J. chocolate covered StrataBlue @StrataBlue created by
  9. 9. Increased Exposure of consumers cite social networks as a way they discover new brands, products or services. of marketers say that content marketing has increased their brand awareness. StrataBlue @StrataBlue created by
  10. 10. Increased SEO Web Pages 79% Social Media 74% Blogs 68% Marketers produce a wide variety of content to support SEO, with web pages, social media and blogs topping the list. StrataBlue @StrataBlue created by
  11. 11. Lead Generation Offer something for free in exchange for a user’s contact information Use targeted landing pages and implement strong and clear calls to action Create content, listen and engage StrataBlue @StrataBlue created by
  12. 12. `Competitive Edge 1 Your audience is using social, so why wouldn’t you? StrataBlue @StrataBlue Your competitors may or may not use social media, so stay one step ahead by implementing a strategy 93% of marketers use social media for business created by
  13. 13. “ Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.” StrataBlue @StrataBlue Lori Ruff @loriruff created by