Vfx Town Hall : Pricing with Todd Sattersten

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VFX Town Hall

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Vfx Town Hall : Pricing with Todd Sattersten

  1. 1. Special session<br />Pricing & business models<br />April 2, 2010<br />
  2. 2. Welcome<br />Thank you for attending.<br />Special thanks to <br />Harry Sherman<br />& WebEx.com<br />
  3. 3. Today’s Panel<br />Moderator : Lee Stranahan<br />Guest : Todd Sattersten<br />
  4. 4. Backgroundthe chrisdefaria challenge:Thinking about VFX business models<br />
  5. 5. Chris defariaV.P. effects & Animation, warner bros. <br />Is VFX a commodity?<br />“I think we’re in a period right now of commoditization of what used to be a unique art.”<br />- VFX Town Hall #1<br />
  6. 6. Chris defariaV.P. effects & Animation, warner bros. <br />Is there a sustainable<br />VFX business model?<br />“I don’t see a lot of<br />Innovation in the<br />Business model”<br />- VFX Town Hall #1<br />
  7. 7. Answering the challenge <br />Both issues relate<br />directly to a key<br />business concept:<br />PRICE<br />
  8. 8. Todd Sattersten<br />Co-Author <br />The 100 Best Business Books Of All Time<br />Author<br />Fixed To Flexible<br />
  9. 9. commodities<br />What is a commodity?<br />Is VFX a commodity?<br />How does a ‘commodity mentality’<br />effect pricing decisions?<br />
  10. 10. BUSINESS MODELS<br />What is a business model?<br />Can businesses operate without one?<br />How does pricing relate?<br />What is a 21st Century business model?<br />
  11. 11. Pricing<br />What are examples of pricing strategies?<br />How does price relate to branding?<br />Bricks vs. Bits<br />
  12. 12. audienceQuestions &answers<br />
  13. 13. Thank you!<br />

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