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Customer Centric Experience index (CCXi)

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How Internal Communication empowers Customer Centric Experiences. This model covers the relationship between Internal capabilities in Communications specific in the Interactive Competence of an Organization related to the external Interactions. Specific Customer Interactions which are the fundamentals for Customer Experience.

Published in: Leadership & Management
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Customer Centric Experience index (CCXi)

  1. 1. C U S T O M E R C E N T R I C E X P E R I E N C E I N D E X H O W T O D E F I N E T H E L E V E L O F I N T E R A C T I O N Y O U N E E D F O R Y O U R B U S I N E S S - T H E L I N K A G E B E T W E E N I N T E R N A L C O MMU N I C A T I O N A N D C U S T O ME R C E N T R I C E X P E R I E N C E B Y I N T E R A C T I O N
  2. 2. C U S T O M E R E X P E R I E N C E I S D R I V E N B Y I N T E R A C T I O N S W I T H Y O U R E M P L O Y E E S
  3. 3. L I N K A G E I N T E R N A L C O M M U N I C A T I O N S A N D C U S T O M E R C E N T R I C E X P E R I E N C E
  4. 4. L I N K A G E I N T E R N A L C O M M U N I C A T I O N S A N D C U S T O M E R C E N T R I C E X P E R I E N C E • Internal Communication competences are critical for true interaction skills. The age of the customer just started. To approach Empowered Customers Empowered Employees are needed. • Customer Centric Experience cannot be seen without taking in account Information Richness and Communication Culture • Inside-out vs Outside-in • Transaction vs Relation • Openness to feedback • Ability to react and decide • Taking responsibility • Conversate on relevance
  5. 5. H O W I S C O M M U N I C A T I O N L I N K E D W I T H C U S T O M E R C E N T R I C E X P E R I E N C E • Customer Experience is a concept that is build on interactions with a company, this could be contact via different touchpoint, products, services, communication messages, design, corporate communications. In essence Customer Experience could be treated as a result of interactions. • It is possible to manage Customer Centric Experience through excellent design of • Customer Journeys • Focus on different stages of the lifecycle • Multiple touch points and different needs
  6. 6. C U S T O M E R C E N T R I C E X P E R I E N C E I N D E X ( C C X I )
  7. 7. T H E I N D E X G U I D E Y O U T O T H E L E V E L Y O U N E E D F O R Y O U R B U S I N E S S . W H A T L E V E L O F I N T E R A C T I O N . D E P E N D S O N W H A T B U S I N E S S Y O U R A R E I N . W H A T K I N D O F R E L A T I O N S H I P Y O U W A N T T O B U I L D . E X A M P L E I S S T A R B U C K S A N D A M E R I C A N E X P R E S S . T H E H I G H E R T H E N E E D F O R I N T E R A C T I O N T H E H I G H E R L E V E L Y O U S H O U L D D E V E L O P .
  8. 8. S T A R B U C K S D I A G N O S I N G - L I S T E N I N G - A S K I N G - F E E L I N G F R E E D O M T O M A N A G E O W N B U S I N E S S L E T T I N G E M P L O Y E E S B E T H E M S E L V E S , G E T T I N G T H E M I N V O L V E D A C C E P T I N G F E E D B A C K C U S T O M E R S C O M E B A C K F O R O U R H U M A N C O N N E C T I O N
  9. 9. S T A R B U C K S M Y S T A R B U C K S I D E A . C O M B E O P E N F O R C H A N G E A N D I N V O L V E Y O U R C U S T O M E R
  10. 10. A M E R I C A N E X P R E S S C U S T O M E R C A R E P R O F E S S I O N A L S M E M B E R S I N S T E A D O F C U S T O M E R S

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