The output of the Future of Entertainment Workshop session for the Blue Man Group during the Post-Advertising Summit, hosted by Story Worldwide, on March 29th, 2012 in New York City.
Workshop moderator Randy Irwin, President of Votiv, alongside Frederik Anderson of Story Worldwide, brought the audience through an interactive workshop where they learned about/contributed to:
1. The brand ecosystem and a customer’s journey through content
2. Blue Man Group brand overview
3. Blue Man Group brand insights gathered
4. What is a Story Platform?
5. Blue Man Group Archetype(s)
6. Blue Man Group authority to publish
Ultimately, the Summit creative team put together the following brief which shows the useful piece of content created upon the brand archetype and story platform developed during the workshop.
Live tweets curated by @ClayHebert at: http://storify.com/clayhebert/post-advertising-summit-2012