Brands that realize the importance of unearthing their core story and learning to tell stories will endear new fans and motivate advocates.
Adapted from a blog post featured on Post-Advertising. You can read the original (longer) version here: http://www.postadvertising.com/2012/08/7-reasons-storytelling-is-important-for-branded-content/
Written by Jon Thomas (@Story_Jon)
Developed by Story Worldwide