1. SERIES7
TRANSMEDIA
STORYTELLING
CASESTUDIES
SoraiaFerreira,Ph.D.
STORYSD.COM

3. Introducon
AboutStorySD
OtherStorySDeBooks
ConnectandInteractwithUs
Episode110–IntroduconSeries7–TransmediaStorytellingCase
Studies
EEpisode111–Coke–HappinessFactory(TransmediaStorytelling
CaseStudy)
Episode112–Lego(TransmediaStorytellingCaseStudy)
Episode113–Paris3D(TransmediaStorytellingCaseStudy)
Episode114–DowntownAbbey(TransmediaStorytellingCase
Study)
Episode115–NutriVentures(TransmediaStorytellingCaseStudy)
EEpisode116–StarWars(TransmediaStorytellingCaseStudy)
Episode117–HungerGames(TransmediaStorytellingCaseStudy)
Episode118–HowToTrainYourDragon(TransmediaStorytelling
CaseStudy)
Episode119–Chipotle(TransmediaStorytellingCaseStudy)
Episode120–Fringe(TransmediaStorytellingCaseStudy)
EEpisode121–CheiasdeCharme(TransmediaStorytellingCase
Study)
Episode122–Pokémon(TransmediaStorytellingCaseStudy)
Episode123–PrisonBreak(TransmediaStorytellingCaseStudy)
Episode124–TheGodfather(TransmediaStorytellingCaseStudy)
Episode125–Burberry(TransmediaStorytellingCaseStudy)
EEpisode126–PiratesoftheCaribbean(TransmediaStorytellingCase
Study)
Episode127–ConspiracyforGood(TransmediaStorytellingCase
Study)
Episode128–ConclusionSeries7-TransmediaStorytellingCase
Studies
RecommendedResources
AAboutSoraiaFerreira,Ph.D.
1
2
3
4
4
5
66
6
7
8
9
9
10
1111
11
12
12
13
13
14
1515
16
17
20
21
Contents

4. 1
StorySDisatransmediastorytellingprojectwhosefocusison
transmediastorytelling,businessstorytelling,contentmarke ngand
digitalmedia.Itwasbornin2017withtheaimtohelpprofessionals
toimplementstorytellingtotheirbusinesses.Studentscanalso
benefitfromthisproject.
EEachweekanewepisodeisreleasedinthreedifferentformats:
podcast,videoandtranscrip on.Ifyouwishtodivedeeperona
parculartopic,youcangotoStorySD.comandaccesshundredsof
recommendedresourceslikearcles,books,podcastsandvideos.
SStorySDtakesyouonajourneyasifyouwereaseaexplorer,looking
todiscovernewworlds,likethePortuguesedidsixcenturiesago.The
pathisfullofunknowndangerousanduneasywatersbutyou’llgain
toolstoachieveyourbusinessgoals.Jointhisadventurebyvising
StorySD.comandsubscribingtoournewsle er.
TThiseBookincludesStorySDepisodes,whichwerereleasedbetween
April11andAugust15,2019.Theseepisodesshowcaseddifferent
transmediastorytellingcasestudies.
Ifyouhaveanyquesons,youcanreachmeat
soraia.ferreira@yellow.pt.
#KeepMovingForward
SoraiaFerrreira
AboutStorySD

5. 2
OtherStorySDeBooks

6. 3
ConnectandInteractwithUs

7. 4
#110IntroduconSeries7–Transmedia
StorytellingCaseStudies
#111Coke–HappinessFactory
(TransmediaStorytellingCaseStudy)

8. 5
#112Lego(TransmediaStorytellingCase
Study)

9. 6
#113Paris3D(TransmediaStorytelling
CaseStudy)
#114DowntownAbbey(Transmedia
StorytellingCaseStudy)

10. 7
#115NutriVentures(Transmedia
StorytellingCaseStudy)

11. 8
#116StarWars(TransmediaStorytelling
CaseStudy)

12. 9
#117HungerGames(Transmedia
StorytellingCaseStudy)
#118HowToTrainYourDragon
(TransmediaStorytellingCaseStudy)

13. #119Chipotle(TransmediaStorytelling
CaseStudy)
10

14. #120Fringe(TransmediaStorytellingCase
Study)
11
#121CheiasdeCharme(Transmedia
StorytellingCaseStudy)

15. themtoremaintogether.
Therewasalsoawebsite,anofficialfanclubandtheirmanagerblog.
#122Pokémon(TransmediaStorytelling
CaseStudy)
#123PrisonBreak(TransmediaStorytelling
CaseStudy)
12

16. website.
Onthewebsite,therewerethecharacters’biographiesandshort
videossummarizingeachepisode.Therewasalsoaforumwherefans
couldcommunicatewitheachother.
#124TheGodfather(Transmedia
StorytellingCaseStudy)
#125Burberry(TransmediaStorytelling
CaseStudy)
13

17. #126PiratesoftheCaribbean(Transmedia
StorytellingCaseStudy)
14

18. Besidestheamusementparka raconsandthemovies,several
otherpla ormswerereleasedsuchasbooksandvideogames.
#127ConspiracyforGood(Transmedia
StorytellingCaseStudy)
15

19. #128ConclusionSeries7-Transmedia
StorytellingCaseStudies
16

20. YoucanfindallStorySDepisodes-Series7at
h ps://storysd.com/episodes/transmediastorytellingcasestudy/
110–Introducon–TransmediaStorytellingCaseStudies
LanceWeiler-Storyteller&CultureHacker-FoundingMember&
DirectorColumbiaUniversityDigitalStorytellingLab
Website-
h ps://medium.com/columbia-dsl/tagged/immersive-things
111–111–Coke–HappinessFactory(TransmediaStorytellingCaseStudy)
JeffGomez-CEO,StarlightRunnerEntertainment
Website-h ps://starlightrunner.com/case-studies/
112–Lego(TransmediaStorytellingCaseStudy)
LocDao-ChiefDigitalOfficeratNaonalFilmBoardofCanada
Website-h ps://www.n .ca/interacve/
113–Paris3D(TransmediaStorytellingCaseStudy)
SStephenE.DinehartIV-CreaveDirector,Int’lSpeaker,Designer,
Developer,Arst,Educator&Writer
Website-narravedesigner.com
114–DowntownAbbey(TransmediaStorytellingCaseStudy)
RRobertPra en-FounderandCEOatConduc r|CrisisSimulaon
So ware|MixedReality,Authorofthebook"Ge ngStartedin
TransmediaStorytelling:APraccalGuideforBeginners",Founderof
InteracveNarravesgroupinLondon
Website-h p://www.meetup.com/interacvenarraves/
Podcast-h p://transmedia.podomac.com/
17
RecommendedResources

21. 115–NutriVentures(TransmediaStorytellingCaseStudy)
NunoBernardo-Writer,Producer,DirectorandPublishedAuthorof
TheProducer'sGuidetoTransmedia:HowtoDevelop,Fund,Produce
andDistributeCompellingStoriesAcrossMulplePla ormsand
Transmedia2.0:HowtoCreateanEntertainmentBrandUsinga
TransmedialApproachtoStorytelling
116–116–StarWars(TransmediaStorytellingCaseStudy)
AlisonNorrington-TalentDevelopment,Writer,Producer,Creave
Director&Storyteller,Narrave,Experience&Emo onalDesign
Website:StoryCentral-h p://www.storycentral.com
117–HungerGames(TransmediaStorytellingCaseStudy)
HenryJenkins-BlogConfessionsofanAca-Fan
Website-h p://henryjenkins.org
118–118–HowToTrainYourDragon(TransmediaStorytellingCaseStudy)
CarlosAlbertoScolari-Professor/ResearcheratUniversitatPompeu
Fabra/Barcelona,authorofNarravastransmedia:Cuandotodoslos
medioscuentan(SpanishEdion)
119–Chipotle(TransmediaStorytellingCaseStudy)
SimonStaffans-storyteller,creator,producer,mentor,formerradio
showhost,blogger,writer,CEOandco-founderofReThinkNMS.
PPodcast-h ps://evolvingmedia.podbean.com
120–Fringe(TransmediaStorytellingCaseStudy)
StevePeters-ExperienceandPuzzleDesigner,Co-Founder/Chief
InteracveOfficeratNoMimesMedia
Website-h ps://www.nomimes.com
121–CheiasdeCharme(TransmediaStorytellingCaseStudy)
Website-EraTransmedia-h p://www.eratransmidia.com
WWebsite-h ps://bibliotecas.sebrae.com.br/chronus/ARQUIVOS_CHR
ONUS/bds/bds.nsf/d6db450ea f1ac5264e2d4ca08bcfa7/$File/590
1.pdf
18

22. 122–Pokémon(TransmediaStorytellingCaseStudy)
GaryHayes-Mulpla ormProducer,CEOMUVEDesign&Founder
StoryLabs
Website-h p://videoturundus.ee/bible.pdf
123–PrisonBreak(TransmediaStorytellingCaseStudy)
IIngridKopp-Co-FounderofElectricSouth—incubangemerging
mediainAfrica.Documentaries,storytelling,audiences,technology,
mobile,impact&engagement.
Newsle er,resourcesandprojects-h ps://immerse.news
124–TheGodfather(TransmediaStorytellingCaseStudy)
MaxGiovagnoli-CreaveDirector,TransmediaProducerandWriter,
Ph.D.
WWebsite-h p://press.etc.cmu.edu/index.php/product/the-transmedia
-way/
125–Burberry(TransmediaStorytellingCaseStudy)
FrankRose-AuthorofTheArtofImmersion.FacultyDirectorofthe
StrategicStorytellingprogramatColumbiaUniversity.
Presentaon-h ps://www.slideshare.net/FrankRose1/the-power-of-i
mmersive-media-52648532
126–126–PiratesoftheCaribbean(TransmediaStorytellingCaseStudy)
ChristyDena-Writer-Designer-Director(Owner),UniverseCreaon
101
Website-h p://www.christydena.com
127–ConspiracyforGood(TransmediaStorytellingCaseStudy)
TimKring-Heroescreator
128–Conclusion-TransmediaStorytellingCaseStudies
MMichelReilhac-Transmediaauthor,HeadofSubmarineChannel
Amsterdam,HeadofStudiesfortheVeniceBiennaleCollege
Website-h p://michelreilhac.com
19

23. SinceIcanremember,Iwasalwayscompletedfascinatedbystories.
EventhoughIwastakingaBusinessAdministraonDegree,my
colleaguesknewmeas“thegirlwhobingewatchesmovies”!
IcompletedmyPh.D.inDigitalMedia–AudiovisualandInteracve
ContentCreaon,a erdoingseveralcoursesaroundtheworld
connectedtothedifferentaspectsoffilmmaking.
IhIhavecreatedandproducedstoriesinmanyformatsbutsince2010,
myfocushasbeenontransmediastorytellingprojectslikeTravelPlot
PortoandStorySD.
Iloveteachingandspeakingaboutstorytellingandtothisday,I
con nuetobeknownas“thegirlwholovesstories”!
#KeepMovingForward
SoraiaFerreira
AboutSoraiaFerreira,Ph.D.
20

24. 21
Abrams,J.J.(Producer),Burk,B.(Producer),Kurtzman,A.(Producer),
Orci,R.(Producer),Wyman,J.H.(Producer),Pinkner,J.(Producer)&
Chappelle,J.(Producer).(2008-2013).Fringe[Televisionseries].
WarnerBros.Television.
AAdelstein,M.(Producer),Moritz,N.(Producer),Parouse,D.
(Producer),Ratner,B.(Producer),Scheuring,P.(Producer),Olmstead,
M.(Producer),Hooks,K.(Producer),Pavone,M.(Producer),
Olmstead,D.(Producer),Wilmo ,V.(Producer),Horowitz,M.
(Producer)&McCormick,N.(Producer).(2005-2017).PrisonBreak
[Televisionseries].Fox.
BBruckheimer,J.(Producer),Verbinski,G.(Director),Marshall,R.
(Director),Sandberg,E.(Director),&Rønning,J.(Director).
(2003-2017).PiratesoftheCaribbean[Saga].USA:WaltDisney
StudiosMo onPictures.
Cameron,J.(Producer),Landau,J.(Producer)&Cameron,J.(Director).
(2009).Avatar[Mo onPicture].USA:20thCenturyFox.
Coca-Cola.(2009).OpenHappiness[Adversement].
CCoppola,F.(Producer)&Coppola,F.(Director).(1972-1990).The
Godfather[Saga].USA:ParamountPictures.
Cowell,C.(Creator).(2003-2015).HowtoTrainYourDragon[Saga].
USA:DreamWorksAnimaon.
Dassault.(2012).Paris3D[InteracveProject].
JJacobson,N.(Producer),Kilik,J.(Producer),Ross,G.(Director)&
Lawrence,F.(Director).(2012-2015).TheHungerGames[Saga].USA:
Lionsgate.
Kelly,J.(Director).(2011).Chipotle:BacktotheStart[Short].UK:
NexusStudios.
Bibliography

25. 22
Kring,T.(Creator).(2011).ConspiracyForGood.[InteracveProject].
Lin,D.(Producer),Lee,R.(Producer),Lord,P.(Director)&Miller,C.
(Director).(2014).TheLegoMovie[Mo onPicture].USA:Warner
Bros.Pictures.
Lucas,G.(Creator).(1977-2019).StarWars[Saga].USA:Lucasfilm.
NNutriVenturesSA(Producer).(2012-2014).NutriVentures–The
Questforthe7Kingdoms[Animatedseries].RTP.
Saraceni,D.(Director).(2012).CheiasdeCharme[Soapopera].Rede
Globo.
Tajiri,S.(Creator)&Sugimori,K.(Creator).(1997-Present).Pokémon
[Animatedseries].TVTokyo.
TTrubridge,L.(Producer)&Marchant,N.(Producer).(2010-2015).
DowntownAbbey[Televisionseries].ITV.
Bibliography

26. #KEEPMOVINGFORWARD
STORYSD.COM