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Transmedia Storytelling Case Studies (StorySD Series 7)

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StorySD is a transmedia storytelling project whose focus is on transmedia storytelling, business storytelling, content marketing and digital media. It was born in 2017 with the aim to help professionals to implement storytelling to their businesses. Students can also benefit from this project.
Each week a new episode is released in three different formats: podcast, video and transcription. If you wish to dive deeper on a particular topic, you can go to StorySD.com and access hundreds of recommended resources like articles, books, podcasts and videos.
StorySD takes you on a journey as if you were a sea explorer, looking to discover new worlds, like the Portuguese did six centuries ago. The path is full of unknown dangerous and uneasy waters but you’ll gain tools to achieve your your business goals. Join this adventure by visiting StorySD.com and subscribing to our newsletter.
This eBook includes StorySD episodes, which were released between April 11 and August 15, 2019. These episodes showcased different transmedia storytelling case studies.

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Transmedia Storytelling Case Studies (StorySD Series 7)

  1. 1. SERIES7 TRANSMEDIA STORYTELLING CASESTUDIES SoraiaFerreira,Ph.D. STORYSD.COM
  2. 2. Introducon AboutStorySD OtherStorySDeBooks ConnectandInteractwithUs Episode110–IntroduconSeries7–TransmediaStorytellingCase Studies EEpisode111–Coke–HappinessFactory(TransmediaStorytelling CaseStudy) Episode112–Lego(TransmediaStorytellingCaseStudy) Episode113–Paris3D(TransmediaStorytellingCaseStudy) Episode114–DowntownAbbey(TransmediaStorytellingCase Study) Episode115–NutriVentures(TransmediaStorytellingCaseStudy) EEpisode116–StarWars(TransmediaStorytellingCaseStudy) Episode117–HungerGames(TransmediaStorytellingCaseStudy) Episode118–HowToTrainYourDragon(TransmediaStorytelling CaseStudy) Episode119–Chipotle(TransmediaStorytellingCaseStudy) Episode120–Fringe(TransmediaStorytellingCaseStudy) EEpisode121–CheiasdeCharme(TransmediaStorytellingCase Study) Episode122–Pokémon(TransmediaStorytellingCaseStudy) Episode123–PrisonBreak(TransmediaStorytellingCaseStudy) Episode124–TheGodfather(TransmediaStorytellingCaseStudy) Episode125–Burberry(TransmediaStorytellingCaseStudy) EEpisode126–PiratesoftheCaribbean(TransmediaStorytellingCase Study) Episode127–ConspiracyforGood(TransmediaStorytellingCase Study) Episode128–ConclusionSeries7-TransmediaStorytellingCase Studies RecommendedResources AAboutSoraiaFerreira,Ph.D. 1 2 3 4 4 5 66 6 7 8 9 9 10 1111 11 12 12 13 13 14 1515 16 17 20 21 Contents
  3. 3. 1 StorySDisatransmediastorytellingprojectwhosefocusison transmediastorytelling,businessstorytelling,contentmarke ngand digitalmedia.Itwasbornin2017withtheaimtohelpprofessionals toimplementstorytellingtotheirbusinesses.Studentscanalso benefitfromthisproject. EEachweekanewepisodeisreleasedinthreedifferentformats: podcast,videoandtranscrip on.Ifyouwishtodivedeeperona parculartopic,youcangotoStorySD.comandaccesshundredsof recommendedresourceslikearcles,books,podcastsandvideos. SStorySDtakesyouonajourneyasifyouwereaseaexplorer,looking todiscovernewworlds,likethePortuguesedidsixcenturiesago.The pathisfullofunknowndangerousanduneasywatersbutyou’llgain toolstoachieveyourbusinessgoals.Jointhisadventurebyvising StorySD.comandsubscribingtoournewsle er. TThiseBookincludesStorySDepisodes,whichwerereleasedbetween April11andAugust15,2019.Theseepisodesshowcaseddifferent transmediastorytellingcasestudies. Ifyouhaveanyquesons,youcanreachmeat soraia.ferreira@yellow.pt. #KeepMovingForward SoraiaFerrreira AboutStorySD
  4. 4. 2 OtherStorySDeBooks
  5. 5. 3 ConnectandInteractwithUs
  6. 6. 4 #110IntroduconSeries7–Transmedia StorytellingCaseStudies #111Coke–HappinessFactory (TransmediaStorytellingCaseStudy)
  7. 7. 5 #112Lego(TransmediaStorytellingCase Study)
  8. 8. 6 #113Paris3D(TransmediaStorytelling CaseStudy) #114DowntownAbbey(Transmedia StorytellingCaseStudy)
  9. 9. 7 #115NutriVentures(Transmedia StorytellingCaseStudy)
  10. 10. 8 #116StarWars(TransmediaStorytelling CaseStudy)
  11. 11. 9 #117HungerGames(Transmedia StorytellingCaseStudy) #118HowToTrainYourDragon (TransmediaStorytellingCaseStudy)
  12. 12. #119Chipotle(TransmediaStorytelling CaseStudy) 10
  13. 13. #120Fringe(TransmediaStorytellingCase Study) 11 #121CheiasdeCharme(Transmedia StorytellingCaseStudy)
  14. 14. themtoremaintogether. Therewasalsoawebsite,anofficialfanclubandtheirmanagerblog. #122Pokémon(TransmediaStorytelling CaseStudy) #123PrisonBreak(TransmediaStorytelling CaseStudy) 12
  15. 15. website. Onthewebsite,therewerethecharacters’biographiesandshort videossummarizingeachepisode.Therewasalsoaforumwherefans couldcommunicatewitheachother. #124TheGodfather(Transmedia StorytellingCaseStudy) #125Burberry(TransmediaStorytelling CaseStudy) 13
  16. 16. #126PiratesoftheCaribbean(Transmedia StorytellingCaseStudy) 14
  17. 17. Besidestheamusementparka raconsandthemovies,several otherpla ormswerereleasedsuchasbooksandvideogames. #127ConspiracyforGood(Transmedia StorytellingCaseStudy) 15
  18. 18. #128ConclusionSeries7-Transmedia StorytellingCaseStudies 16
  19. 19. YoucanfindallStorySDepisodes-Series7at h ps://storysd.com/episodes/transmediastorytellingcasestudy/ 110–Introducon–TransmediaStorytellingCaseStudies LanceWeiler-Storyteller&CultureHacker-FoundingMember& DirectorColumbiaUniversityDigitalStorytellingLab Website- h ps://medium.com/columbia-dsl/tagged/immersive-things 111–111–Coke–HappinessFactory(TransmediaStorytellingCaseStudy) JeffGomez-CEO,StarlightRunnerEntertainment Website-h ps://starlightrunner.com/case-studies/ 112–Lego(TransmediaStorytellingCaseStudy) LocDao-ChiefDigitalOfficeratNaonalFilmBoardofCanada Website-h ps://www.n .ca/interacve/ 113–Paris3D(TransmediaStorytellingCaseStudy) SStephenE.DinehartIV-CreaveDirector,Int’lSpeaker,Designer, Developer,Arst,Educator&Writer Website-narravedesigner.com 114–DowntownAbbey(TransmediaStorytellingCaseStudy) RRobertPra en-FounderandCEOatConduc r|CrisisSimulaon So ware|MixedReality,Authorofthebook"Ge ngStartedin TransmediaStorytelling:APraccalGuideforBeginners",Founderof InteracveNarravesgroupinLondon Website-h p://www.meetup.com/interacvenarraves/ Podcast-h p://transmedia.podomac.com/ 17 RecommendedResources
  20. 20. 115–NutriVentures(TransmediaStorytellingCaseStudy) NunoBernardo-Writer,Producer,DirectorandPublishedAuthorof TheProducer'sGuidetoTransmedia:HowtoDevelop,Fund,Produce andDistributeCompellingStoriesAcrossMulplePla ormsand Transmedia2.0:HowtoCreateanEntertainmentBrandUsinga TransmedialApproachtoStorytelling 116–116–StarWars(TransmediaStorytellingCaseStudy) AlisonNorrington-TalentDevelopment,Writer,Producer,Creave Director&Storyteller,Narrave,Experience&Emo onalDesign Website:StoryCentral-h p://www.storycentral.com 117–HungerGames(TransmediaStorytellingCaseStudy) HenryJenkins-BlogConfessionsofanAca-Fan Website-h p://henryjenkins.org 118–118–HowToTrainYourDragon(TransmediaStorytellingCaseStudy) CarlosAlbertoScolari-Professor/ResearcheratUniversitatPompeu Fabra/Barcelona,authorofNarravastransmedia:Cuandotodoslos medioscuentan(SpanishEdion) 119–Chipotle(TransmediaStorytellingCaseStudy) SimonStaffans-storyteller,creator,producer,mentor,formerradio showhost,blogger,writer,CEOandco-founderofReThinkNMS. PPodcast-h ps://evolvingmedia.podbean.com 120–Fringe(TransmediaStorytellingCaseStudy) StevePeters-ExperienceandPuzzleDesigner,Co-Founder/Chief InteracveOfficeratNoMimesMedia Website-h ps://www.nomimes.com 121–CheiasdeCharme(TransmediaStorytellingCaseStudy) Website-EraTransmedia-h p://www.eratransmidia.com WWebsite-h ps://bibliotecas.sebrae.com.br/chronus/ARQUIVOS_CHR ONUS/bds/bds.nsf/d6db450ea f1ac5264e2d4ca08bcfa7/$File/590 1.pdf 18
  21. 21. 122–Pokémon(TransmediaStorytellingCaseStudy) GaryHayes-Mulpla ormProducer,CEOMUVEDesign&Founder StoryLabs Website-h p://videoturundus.ee/bible.pdf 123–PrisonBreak(TransmediaStorytellingCaseStudy) IIngridKopp-Co-FounderofElectricSouth—incubangemerging mediainAfrica.Documentaries,storytelling,audiences,technology, mobile,impact&engagement. Newsle er,resourcesandprojects-h ps://immerse.news 124–TheGodfather(TransmediaStorytellingCaseStudy) MaxGiovagnoli-CreaveDirector,TransmediaProducerandWriter, Ph.D. WWebsite-h p://press.etc.cmu.edu/index.php/product/the-transmedia -way/ 125–Burberry(TransmediaStorytellingCaseStudy) FrankRose-AuthorofTheArtofImmersion.FacultyDirectorofthe StrategicStorytellingprogramatColumbiaUniversity. Presentaon-h ps://www.slideshare.net/FrankRose1/the-power-of-i mmersive-media-52648532 126–126–PiratesoftheCaribbean(TransmediaStorytellingCaseStudy) ChristyDena-Writer-Designer-Director(Owner),UniverseCreaon 101 Website-h p://www.christydena.com 127–ConspiracyforGood(TransmediaStorytellingCaseStudy) TimKring-Heroescreator 128–Conclusion-TransmediaStorytellingCaseStudies MMichelReilhac-Transmediaauthor,HeadofSubmarineChannel Amsterdam,HeadofStudiesfortheVeniceBiennaleCollege Website-h p://michelreilhac.com 19
  22. 22. SinceIcanremember,Iwasalwayscompletedfascinatedbystories. EventhoughIwastakingaBusinessAdministraonDegree,my colleaguesknewmeas“thegirlwhobingewatchesmovies”! IcompletedmyPh.D.inDigitalMedia–AudiovisualandInteracve ContentCreaon,a erdoingseveralcoursesaroundtheworld connectedtothedifferentaspectsoffilmmaking. IhIhavecreatedandproducedstoriesinmanyformatsbutsince2010, myfocushasbeenontransmediastorytellingprojectslikeTravelPlot PortoandStorySD. Iloveteachingandspeakingaboutstorytellingandtothisday,I con nuetobeknownas“thegirlwholovesstories”! #KeepMovingForward SoraiaFerreira AboutSoraiaFerreira,Ph.D. 20
  23. 23. 21 Abrams,J.J.(Producer),Burk,B.(Producer),Kurtzman,A.(Producer), Orci,R.(Producer),Wyman,J.H.(Producer),Pinkner,J.(Producer)& Chappelle,J.(Producer).(2008-2013).Fringe[Televisionseries]. WarnerBros.Television. AAdelstein,M.(Producer),Moritz,N.(Producer),Parouse,D. (Producer),Ratner,B.(Producer),Scheuring,P.(Producer),Olmstead, M.(Producer),Hooks,K.(Producer),Pavone,M.(Producer), Olmstead,D.(Producer),Wilmo ,V.(Producer),Horowitz,M. (Producer)&McCormick,N.(Producer).(2005-2017).PrisonBreak [Televisionseries].Fox. BBruckheimer,J.(Producer),Verbinski,G.(Director),Marshall,R. (Director),Sandberg,E.(Director),&Rønning,J.(Director). (2003-2017).PiratesoftheCaribbean[Saga].USA:WaltDisney StudiosMo onPictures. Cameron,J.(Producer),Landau,J.(Producer)&Cameron,J.(Director). (2009).Avatar[Mo onPicture].USA:20thCenturyFox. Coca-Cola.(2009).OpenHappiness[Adversement]. CCoppola,F.(Producer)&Coppola,F.(Director).(1972-1990).The Godfather[Saga].USA:ParamountPictures. Cowell,C.(Creator).(2003-2015).HowtoTrainYourDragon[Saga]. USA:DreamWorksAnimaon. Dassault.(2012).Paris3D[InteracveProject]. JJacobson,N.(Producer),Kilik,J.(Producer),Ross,G.(Director)& Lawrence,F.(Director).(2012-2015).TheHungerGames[Saga].USA: Lionsgate. Kelly,J.(Director).(2011).Chipotle:BacktotheStart[Short].UK: NexusStudios. Bibliography
  24. 24. 22 Kring,T.(Creator).(2011).ConspiracyForGood.[InteracveProject]. Lin,D.(Producer),Lee,R.(Producer),Lord,P.(Director)&Miller,C. (Director).(2014).TheLegoMovie[Mo onPicture].USA:Warner Bros.Pictures. Lucas,G.(Creator).(1977-2019).StarWars[Saga].USA:Lucasfilm. NNutriVenturesSA(Producer).(2012-2014).NutriVentures–The Questforthe7Kingdoms[Animatedseries].RTP. Saraceni,D.(Director).(2012).CheiasdeCharme[Soapopera].Rede Globo. Tajiri,S.(Creator)&Sugimori,K.(Creator).(1997-Present).Pokémon [Animatedseries].TVTokyo. TTrubridge,L.(Producer)&Marchant,N.(Producer).(2010-2015). DowntownAbbey[Televisionseries].ITV. Bibliography
  25. 25. #KEEPMOVINGFORWARD STORYSD.COM

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