1. SERIES9
INTERACTIVE
STORYTELLING
SoraiaFerreira,Ph.D.
STORYSD.COM

3. Introducon
AboutStorySD
OtherStorySDeBooks
ConnectandInteractwithUs
Episode163–IntroduconSeries9–InteracveStorytelling
Episode164–PremiseandPurpose(InteracveStorytelling)
EEpisode165–AudienceandMarket(InteracveStorytelling)
Episode166–Pla orm(InteracveStorytelling)
Episode167–Story/GamingElements(InteracveStorytelling)
Episode168–User’sRole(InteracveStorytelling)
Episode169–PointofView(InteracveStorytelling)
Episode170–Characters(InteracveStorytelling)
Episode171–BuildingaCharacterArc(InteracveStorytelling)
EEpisode172–StructureandInterface(InteracveStorytelling)
Episode173–CricalStoryPath(InteracveStorytelling)
Episode174–InteracveNarraveStructuresbyRobMunday
Episode175–InteracveNarraveStructuresbyMarie-LaureRyan
Episode176–Storyworld(InteracveStorytelling)
Episode177–UserEngagement(InteracveStorytelling)
Episode178–OverallLookandSound(InteracveStorytelling)
EEpisode179–ConclusionSeries9–InteracveStorytelling
RecommendedResources
AboutSoraiaFerreira,Ph.D.
Bibliography
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Contents

4. 1
StorySDisatransmediastorytellingprojectwhosefocusison
transmediastorytelling,businessstorytelling,contentmarke ngand
digitalmedia.Itwasbornin2017withtheaimtohelpprofessionals
toimplementstorytellingtotheirbusinesses.Studentscanalso
benefitfromthisproject.
EEachweekanewepisodeisreleasedinthreedifferentformats:
podcast,videoandtranscrip on.Ifyouwishtodivedeeperona
parculartopic,youcangotoStorySD.comandaccesshundredsof
recommendedresourceslikearcles,books,podcastsandvideos.
SStorySDtakesyouonajourneyasifyouwereaseaexplorer,looking
todiscovernewworlds,likethePortuguesedidsixcenturiesago.The
pathisfullofunknowndangerousanduneasywatersbutyou’llgain
toolstoachieveyourbusinessgoals.Jointhisadventurebyvising
StorySD.comandsubscribingtoournewsle er.
TThiseBookincludestheStorySDepisodesreleasedbetween16th
of
April2020and6th
ofAugust2020.Intheseepisodesoninteracve
storytelling,you’lllearnthedifferentelementsyouneedtotakeinto
consideraonwhenbuildinganinteracvestorytellingproject.You’ll
alsodiscoverseveralinteracvestorytellingexamples.
Ifyouhaveanyquesons,youcanreachmeat
soraia.ferreira@yellow.pt.
##KeepMovingForward
SoraiaFerrreira
AboutStorySD

5. 2
OtherStorySDeBooks

6. 3
ConnectandInteractwithUs

7. 4
#163IntroduconSeries9–Interacve
Storytelling

8. 5
Thisisoneofthemaindifferencesfromlinearstorytelling.
#164PremiseandPurpose(Interacve
Storytelling)
#165AudienceandMarket(Interacve
Storytelling)

9. 6
OntheLandRoverwebsite,thereisaninterviewwithKim
McCullough,VicePresidentofMarke ng,JaguarLandRoverNorth
Americawhosays,"Weareconstantlyexploringnewwaystobring
ourowners'passionfortheirvehiclestolife,this meina
commissionedliteraryprojectpennedbyaremarkablytalented
Brishauthorandofferedtotheworldthroughthelatestinteracve
digitalspaces.Thisproject’spla ormalsoallowsourownersto
complemecomplementBoyd'sstorytellingwiththeirownadventure-oriented
stories.Wehopefansofliteraryadventurethrillersenjoythestory
andperhapsseethemselvesdrivingacrosstheSco shcountrysidein
oneofouriconicvehicles."
Asyoucansee,thisprojectpaysclosea en ontotheiraudienceand
theirmarketandsoshouldyou.
#166Pla orm(InteracveStorytelling)

10. 7
Whenyouaredoinganinteracvestorytellingproject,youhave
manypla ormstochoosefrom.
It’svitaltopaya en ontosomefactorsliketheaccessyourusers
willhaveorifthepla ormisfamiliartothemornot.Choosingan
unfamiliarpla ormwillmaketheuserslose melearninghowtouse
it.Intheend,you’llhavetobalancetheseveralaspects.
#167Story/GamingElements(Interacve
Storytelling)

11. 8
everythingthatcanhappen.Ineedtodealwiththousandsand
thousandsofvariables,condions,andpossibilies.Asa
consequence,whereafilmscriptisaboutonehundredpages,an
interacvescriptlikethisisbetweenfourandfivethousandpages.”
Thisshowshowcomplexitistowriteinteracvestorytelling.
#168User’sRole(InteracveStorytelling)

12. 9
#169PointofView(Interacve
Storytelling)

13. 10
#170Characters(InteracveStorytelling)
#171BuildingaCharacterArc(Interacve
Storytelling)

14. ofthegame,whichistoteachyoungergeneraonsabouttheSecond
WorldWar.Healsomen onshowimportantitwastoensure
historicalaccuracy.
Whenyouaredevelopinganinteracvestorytellingproject,it’s
importanttobuildthecharacter’sarc.
Howcanyoudothis?
YYouneedtothinkaboutyourcharacter’sprogression.What
transformaonwillyourcharacterundergo?
#172StructureandInterface(Interacve
Storytelling)
11

15. dowebtext.Besidesthetext,thereistheop ontoaddvideo,sound,
andpictures.
#173CricalStoryPath(Interacve
Storytelling)
#174InteracveNarra veStructuresby
RobMunday
12

16. #175InteracveNarra veStructuresby
Marie-LaureRyan
13

17. #176Storyworld(InteracveStorytelling)
14

18. 15
#177UserEngagement(Interacve
Storytelling)
#178OverallLookandSound(Interacve
Storytelling)

19. Oneofthekeyaspectofthisprojectwastheoveralllookandsound.
Makesureyoutakeintoconsideraontheseelementsinyour
interacvestorytellingproject.
#179ConclusionSeries9–Interacve
Storytelling
Thisserieswasdedicatedtothedifferentaspectsofcreanga
interacvestorytellingproject.
ButthereissomethingIhaven'ttalkedabout,whichisthecomplexity
ofthiskindofprojects.Ifdoingalinearstoryisdifficult,doingan
interacvestoryismuchmorecomplex.
Usually,it’salsomoreexpensivebecauseittakesmore meandmore
resources.
AAnotherthingtoconsiderhastodowiththetechnologyyouare
goingtousebecauseerrorsareconstantintechnology.Whenthis
happens,userswillstopengagingortheywon’tevenstartyour
project.
16

20. YoucanfindallStorySDepisodes-Series9at
h ps://storysd.com/episodes/interacvestorytelling/
Episode163–IntroduconSeries9–InteracveStorytelling
Book-DigitalStorytelling:ACreator'sGuidetoInteracve
EntertainmentbyCarolynHandlerMiller
Episode164-PremiseandPurpose(InteracveStorytelling)
Resource-GoogleDigitalStorytelling
EEpisode165–AudienceandMarket(InteracveStorytelling)
Book-ExcellenceWins:ANo-NonsenseGuidetoBecomingtheBest
inaWorldofCompromisebyHorstSchulze
Episode166–Pla orm(InteracveStorytelling)
Book-InteracveNarravesandTransmediaStorytellingbyKelly
McErlean
Episode167–Story/GamingElements(InteracveStorytelling)
RResource-TedTalk:HowVideoGamesTurnPlayersIntoStorytellers
byDavidCage
Episode168–User’sRole(InteracveStorytelling)
Paper-InteracveStorytellinginaMixedRealityEnvironment:the
EffectsofInteracvityonUserExperiences
Episode169–PointofView(InteracveStorytelling)
BBook-MasterContentStrategy:HowtoMaximizeYourReachand
BoostYourBo omLineEveryTimeYoubyPamelaWilson
Episode170–Characters(InteracveStorytelling)
Resource-WikiinImmersiveNarravesbyCEFIMA
17
RecommendedResources

21. Episode171-BuildingaCharacterArc(InteracveStorytelling)
Book-FinishtheScript:ACollegeScreenwringCourseinBook
FormbySco King
Episode172–StructureandInterface(InteracveStorytelling)
Resource-Twine
Episode173-CricalStoryPath(InteracveStorytelling)
BBook-MasterStorytelling:HowtoTurnYourExperiencesintoStories
thatTeach,Lead,andInspirebyMarkCarpenterandDarrellHarmon
Episode174-InteracveNarraveStructuresbyRobMunday
Arcle-AGuidetoInteracveDocumentary:Structure,Tools&
NarravebyRobMunday
Episode175-InteracveNarraveStructuresbyMarie-LaureRyan
BBook-NarraveasVirtualReality:ImmersionandInteracvityin
LiteratureandElectronicMediabyMarie-LaureRyan
Episode176–Storyworld(InteracveStorytelling)
Book-AlfredHitchcockInterviews(Audiobook)byAlfredHitchcock
Episode177–Userengagement(InteracveStorytelling)
BBook-ThePersuasionCode:HowNeuromarke ngCanHelpYou
PersuadeAnyone,Anywhere,Any mebyChristopheMorinPhDand
PatrickRenvoise
Episode178–OveralllookandSound(InteracveStorytelling)
Book-Houston,WeHaveaNarrave:WhyScienceNeedsStoryby
RandyOlson
Episode179–ConclusionSeries9–InteracveStorytelling
BBook-TheScienceofStorytellingbyWillStorr
18

22. SinceIcanremember,Iwasalwayscompletedfascinatedbystories.
EventhoughIwastakingaBusinessAdministraonDegree,my
colleaguesknewmeas“thegirlwhobingewatchesmovies”!
IcompletedmyPh.D.inDigitalMedia–AudiovisualandInteracve
ContentCreaon,a erdoingseveralcoursesaroundtheworld
connectedtothedifferentaspectsoffilmmaking.
IhIhavecreatedandproducedstoriesinmanyformatsbutsince2010,
myfocushasbeenontransmediastorytellingprojectslikeTravelPlot
PortoandStorySD.
Iloveteachingandspeakingaboutstorytellingandtothisday,I
con nuetobeknownas“thegirlwholovesstories”!
#KeepMovingForward
SoraiaFerreira
AboutSoraiaFerreira,Ph.D.
19

23. 20
*LOG607.(2008).WhaiWhai[Mobileapplicaonso ware].Retrieved
fromh p://www.whaiwhai.com/en/
[TED].(April,2018).Howvideogamesturnplayersintostorytellers
[VideoFile].Retrievedfrom
h ps://www.ted.com/talks/david_cage_how_video_games_turn_playe
rs_into_storytellers
AAllison,A.&Mendes,J.(2012).Bear71[WebDocumentary].Canada:
NaonalFilmBoardofCanada.
Boyd,W.(2014).TheVanishingGame.JaguarLandRoverUSA.
CallofDuty:WWII[Computerso ware].(2017).USA:Acvision.
Castle,W.(Producer&Director).(1961).Mr.Sardonicus[Mo on
Picture].USA:ColumbiaPictures.
CCohen-Boulakia,A.(Producer&Director)&Desjardins,D.(Producer
&Director).(2017).ThankYouForPlaying[Website].Canada:
NaonalFilmBoardofCanada.
DeJesus,F.(Producer&Director),Penlington,N.(Producer&
Director),Smaïl,S.(Producer&Director)&Watson,N.(Producer&
Director).(2014).ChooseYourOwnDocumentary.[Documentary].
DeadLovely.[Mo onPicture]Aardman.
DDougherty,M.(Producer),Langdale,D.(Producer),Lueras,L.
(Producer),Neuhahn,C.(Producer),Burdine,R.(Director)&
Castuciano,J.(Director).(2017).Pussinbook:Trappedinanepictale.
[Mo onPicture].USA:Ne lix.
Dufresne,D.(Director).(2013).FortMcMoney[WebDocumentary].
Canada:NaonalFilmBoardofCanada.
Bibliography

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FirstWorldWar[WebDocumentary].(2014).England:TheGuardian.
Google(2016).BeyondtheMap-RiodeJaneiro[Documentary].
GoogleArts&Culture.
Hitchcock,A.(2016)AlfredHitchcockInterviews.ABN.
Klimas,C.(2009).Twine[Computerso ware].
MMiller,C.(2014).DigitalStorytelling:Acreator'sguidetointeracve
entertainment.Routledge.
Munday,R.(2016).AGuidetoInteracveDocumentary:Structure,
Tools&Narrave.DirectorsNotes.Retrievedfrom:
h ps://directorsnotes.com/2016/08/08/interacve-documentary-gui
de/
NNakevskaetal.(2017).Interacvestorytellinginamixedreality
environment:theeffectsofinteracvityonuserexperiences.
Springer,pp.52-59.
Ryan,M.(2003).NarraveasVirtualReality:Immersionand
InteracvityinLiteratureandElectronicMedia.TheJohnsHopkins
UniversityPress.
Tellmeyoursecrets[Interacvegraphicnovel].(2016).England:BBC.
TThomas,N.(Producer)&Nolan,C.(Producer&Director).(2017).
Dunkirk[Mo onPicture].USA:WarnerBros.Pictures.
Bibliography

25. #KEEPMOVINGFORWARD
STORYSD.COM