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Characters (StorySD Series 5)

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StorySD is a transmedia storytelling project whose focus is on transmedia storytelling, business storytelling, content marketing and digital media. It was born in 2017 with the aim to help professionals to implement storytelling to their businesses. Students can also benefit from this project.
Each week a new episode is released in three different formats: podcast, video and transcription. If you wish to dive deeper on a particular topic, you can go to StorySD.com and access hundreds of recommended resources like articles, books, podcasts and videos.
StorySD takes you on a journey as if you were a sea explorer, looking to discover new worlds, like the Portuguese did six centuries ago. The path is full of unknown dangerous and uneasy waters but you’ll gain tools to achieve your business goals. Join this adventure by visiting StorySD.com and subscribing to our newsletter.
This eBook includes the StorySD episodes released between June 14 and November 1, 2018. These episodes were on character development.

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Characters (StorySD Series 5)

  1. 1. SERIES5 CHARACTERS SoraiaFerreira,Ph.D. STORYSD.COM
  2. 2. Introducon AboutStorySD OtherStorySDeBooks ConnectandInteractwithUs Episode67-IntroduconSeries5–Characters Episode68-CharacterName EEpisode69-CharacterPhysicalAppearance Episode70-CharacterWardrobe Episode71-CharacterLanguage Episode72-CharacterVoice Episode73-CharacterBehavior Episode74-CharacterHabitsandBeliefs Episode75-CharacterHopesandDreams EEpisode76-CharacterTalentsandAbilies Episode77-CharacterFears Episode78-CharacterSecrets Episode79-Hero(Archetype) Episode80-Mentor(Archetype) Episode81-ThresholdGuardian(Archetype) Episode82-Herald(Archetype) EEpisode83-Shapeshier(Archetype) Episode84-Shadow(Archetype) Episode85-Ally(Archetype) Episode86-Trickster(Archetype) Episode87-ConclusionSeries5–Characters RecommendedResources AboutSoraiaFerreira,Ph.D. BBibliography 1 2 3 4 5 6 77 8 9 9 10 11 11 1212 13 13 15 15 16 16 1717 18 18 19 20 22 23 Contents
  3. 3. 1 StorySDisatransmediastorytellingprojectwhosefocusison transmediastorytelling,businessstorytelling,contentmarke ngand digitalmedia.Itwasbornin2017withtheaimtohelpprofessionals toimplementstorytellingtotheirbusinesses.Studentscanalso benefitfromthisproject. EEachweekanewepisodeisreleasedinthreedifferentformats: podcast,videoandtranscrip on.Ifyouwishtodivedeeperona parculartopic,youcangotoStorySD.comandaccesshundredsof recommendedresourceslikearcles,books,podcastsandvideos. SStorySDtakesyouonajourneyasifyouwereaseaexplorer,looking todiscovernewworlds,likethePortuguesedidsixcenturiesago.The pathisfullofunknowndangerousanduneasywatersbutyou’llgain toolstoachieveyourbusinessgoals.Jointhisadventurebyvising StorySD.comandsubscribingtoournewsle er. TThiseBookincludestheStorySDepisodesreleasedbetweenJune14 andNovember1,2018.Theseepisodeswereoncharacter development. Ifyouhaveanyquesons,youcanreachmeat soraia.ferreira@yellow.pt. #KeepMovingForward SoraiaFerrreira AboutStorySD
  4. 4. 2 OtherStorySDeBooks
  5. 5. 3 ConnectandInteractwithUs
  6. 6. 4 #67IntroduconSeries5–Characters
  7. 7. 5 their:physicalappearance,quirksofbehaviororthought,habits, beliefs,hopesordreams,talentsandabilies,insecuries,secrets, andlies. #68CharacterName
  8. 8. 6 #69CharacterPhysicalAppearance
  9. 9. 7 #70CharacterWardrobe
  10. 10. 8 Inabusinessse ng,thewardrobeisalsoimportant. EventhoughI’vebeentoDisneyacoupleof mes,Ineverrealized howrelevantthecasttagswere.Forexample,theyonlyhavethefirst nameofthecastmember.Theyhavedifferentcolorsandflagssoyou canknowthelanguagestheyspeak.Castmembersalsohavepins represen ngdifferentsituaons. #71CharacterLanguage Languagecangiveyouraudiencealotofinformaonaboutyour characters.Thechoiceofwords,thespecificaccentscanallbe ed uptotheplot. Acoupleofyearsago,IwatchedadocumentaryaboutaBrazilian tribethatlivedingroupsoftentotwentyalongtheriverbanksinthe BrazilAmazonregion. IInoneofthescenes,thetribewasinsideaclassroomlearningmath. ThisturnsouttobeasurprisinglydifficulttaskbecausetheIndians onlyknewthenumbersone,twoandmany.Theword"one"could alsomean"afew",while"two"couldbeusedtoreferto"notmany". TheIndiansdidn’thavethenumberthree,fourorfiveintheir vocabularysodoingasimplemathcountof5+5=10provedtobe verydifficult.Theywereunabletounderstandtheconcept. IInthebusinessse ng,payclosea en ontothewordsand acronymsyouuseinyourcommunicaons.
  11. 11. 9 #72CharacterVoice UncleScroogeandhisnephewswereoneofthecartoonsIusedto watchwhenIwasakid. IrememberUncleScroogehavingaMoneyBinwherehestoredallhis money.InsidetheMoneyBin,therewasamoneyswimmingpool. DivingintoitwasoneofUncleScrooge’sfavoritethings. TThewritersusedthisdailyswimtofulfillthestorytellingrule“show, don’ttell”.ThisbehaviorshowcasesoneofUncleScrooge’smain characteriscs.Hedoesn’tlikespendingmoney.Infact,hesavesall hispennies. #73CharacterBehavior
  12. 12. #74CharacterHabitsandBeliefs 10
  13. 13. #75CharacterHopesandDreams 11 #76CharacterTalentsandAbilies
  14. 14. Talentsandabiliescanbeexploredinyourstorysomakesureto giveitsomethought. #77CharacterFears 12
  15. 15. #78CharacterSecrets 13 #79Hero(Archetype)
  16. 16. 14
  17. 17. #80Mentor(Archetype) 15 #81ThresholdGuardian(Archetype)
  18. 18. Obi-Wanusestheforce.TheStormtroopersletthempass.Lukeand Obi-WanenterthecanteenandmeetHanSoloforthefirst me.The bandisassembledandthisgalaccadventurebegins. Inthisstory,theStormtroopersplaytheroleofthethreshold guardiansbecausetheytrytostopthehero. #82Herald(Archetype) Theheraldusuallybringsachallengetothehero.Itcanalso announcethecomingofasubstan alchange. In2018,ElonMuskwenttoSXSW inAusn,Texastospeakabouthis currentprojectsnamelyhislife’sgoal:totakehumankindtoMars. There’ssllalongwaytogobutsomeimportantmilestoneshave alreadybeenachieved. AAttheendofhistalk,oneofthequesonshegotviaTwierwas: “Mars,howcanwehelp?” ElonMuskhasbeenannouncingchangeformanyyearsnow.Hehas beenoneoftheheraldsofoursociety. #83Shapeshier(Archetype) Theshapeshierprimarycharacteriscistobringdoubtand suspensetoyourstory. 16
  19. 19. #84Shadow(Archetype) 17
  20. 20. characterisanexcellentexampleofashadowarchetype.Heisreally evil,notlikeDarthVaderevil,butadifferenttypeofevilbecausehe isasadist. Ifyouwatchtherelaonshiphehaswiththemaincharacters, secondarycharacters,andhisbrother,you’llgettoknowhisdifferent layers. #85Ally(Archetype) #86Trickster(Archetype) 18
  21. 21. #87ConclusionSeries5–Characters 19
  22. 22. YoucanfindallStorySDepisodes-Series5at h ps://storysd.com/episodes/characters/ Episode67–IntroduconSeries5–Characters Book-Wonderbook:TheIllustratedGuidetoCreangImaginave FiconbyJeffVanderMeerandJeremyZerfoss Episode68-CharacterName Project-LegoKronkiwongiProject EEpisode69-CharacterPhysicalAppearance Series-HarryPo er Episode70–CharacterWardrobe Resource-DisneyNameTags Episode71–CharacterLanguage Series-GameofThrones Episode72–CharacterVoice RResource-FlightA endantsSouthwestAirlines Episode73-CharacterBehavior Book-CreangCharacterArcsbyK.M.Weiland Episode74–CharacterHabitsandBeliefs Documentary-JoséandPilar Episode75-CharacterHopesandDreams BBook-Grit:The PowerofPassion and Perseverance byAngela Duckworth 20 RecommendedResources
  23. 23. Episode76-CharacterTalentsandAbilies Book-TheFutureofHumanitybyMichioKaku Episode77-CharacterFears Book-Originals:HowNon-conformistsChangetheWorldbyAdam Grant Episode78-CharacterSecrets BBook-Why?:WhatMakesUsCuriousbyMarioLivio Episode79–Hero(Archetype) Book-TheWriter'sJourney-MythicStructureforWritersby ChristopherVogler Episode80–Mentor(Archetype) Book-LeonardoDaVincibyWalterIsaacson Episode81-ThresholdGuardian(Archetype) BBook-When:TheScien ficSecretsofPerfectTimingbyDanielH. Pink Episode82–Herald(Archetype) Book-ElonMuskbyAshleeVance Episode83–Shapeshier(Archetype) ShortFilm-PussinBoots-TheThreeDiablos Episode84–Shadow(Archetype) SSeries-OutlanderbyDianaGabaldon Episode85–Ally(Archetype) Resource-StuffedGiraffe-Ritz-CarltonHotels Episode86–Trickster(Archetype) Movie-Shrek Episode87–ConclusionSeries5–Characters Movie-MenofHonor 21
  24. 24. SinceIcanremember,Iwasalwayscompletedfascinatedbystories. EventhoughIwastakingaBusinessAdministraonDegree,my colleaguesknewmeas“thegirlwhobingewatchesmovies”! IcompletedmyPh.D.inDigitalMedia–AudiovisualandInteracve ContentCreaon,a erdoingseveralcoursesaroundtheworld connectedtothedifferentaspectsoffilmmaking. IhIhavecreatedandproducedstoriesinmanyformatsbutsince2010, myfocushasbeenontransmediastorytellingprojectslikeTravelPlot PortoandStorySD. Iloveteachingandspeakingaboutstorytellingandtothisday,I con nuetobeknownas“thegirlwholovesstories”! #KeepMovingForward SoraiaFerreira AboutSoraiaFerreira,Ph.D. 22
  25. 25. 23 [SXSW].(2019,Feb25).ElonMuskonHumanLifeBeyondEarth| SXSW [VideoFile].Retrievedfrom h ps://www.youtube.com/watch?v=tAiaxgaJN7A Anderson,D.K.(Producer)&Docter,P.(Director).(2001).Monsters, Inc.[Mo onPicture].USA:BuenaVistaPictures. BBadalato,B.(Producer),Teitel,R.(Producer)&Tillman,G.(Director). (2002).MenofHonor[Mo onPicture].USA:FoxSearchlight Pictures. Barks,C.(1952).UncleScrooge[Cartoon]. Clements,R.(Producer),Musker,J.(Producer),Clements,R.(Director) &Musker,J.(Director).(1989).TheLileMermaid[Mo onPicture]. USA:BuenaVistaPictures. DDelVecho,P.(Producer),Buck,C.(Director)&Lee,J.(Director). (2013).Frozen[Mo onPicture].USA:WaltDisneyStudios. DiBonaventura,L.(Producer),DeSanto,T.(Producer),Murphy,D. (Producer),Bryce,I.(Producer)&Bay,M.(Director).(2017). Transformers:TheLastKnight[Mo onPicture].USA:Paramount Pictures. Gabaldon,D.(1991).Outlander.DelacorteBooks. HHemwall,G.(Producer),Nocifora,A.(Producer),Baiers,A.(Producer) &Danton,J.(Producer).(2017).StarTrekDiscovery[Television Series].USA:CBSTelevisionStudios. Hilburn,S.(2012).Midas&Medusa:AVeryBriefAffair[Online image].Retrievedfrom h p://mythfolklore.blogspot.com/2018/02/midas-and-medusa.html Bibliography
  26. 26. 24 Isaacson,W.(2018).LeonardoDaVinci.Simon&SchusterUK;First Edion. Kurtz,G.(Producer)&Lucas,J.(Director).(1977).StarWars:Episode IV–ANewHope[Mo onPicture].USA:20thCenturyFox. Marshal,F.(Producer)&Spielberg,S.(Director).(2008).IndianaJones andtheKingdomoftheCrystalSkull[Mo onPicture].USA: ParamountPictures. MMendes,M.(Director).(2010).JoséePilar[Documentary]. Norman,R.(Director).(2017).America’sGotTalent.USA:NBC. Osborne,B.M.(Producer),Jackson,P.(Producer),Walsh,F. (Producer),Sanders,T.(Producer)&Jackson,P.(Director).(2001).The LordoftheRings[Mo onPicture].USA:NewLineCinema. Rowling,J.K.(1997-2007).HarryPo erSeries.Bloomsbury Publishing. SShay,G.(Producer),Hudson,T.(Producer)&Hui,R.(Director).(2012). PussinBoots:TheThreeDiablos[Short].USA:ParamountHome Entertainment. VanderMeer,J.(2013).Wonderbook:TheIllustratedGuideto CreangImaginaveFicon.HarryN.Abrams;FirstPrin ngedion. Vogler,C.(2007).Writer'sJourney:MythicStructureforWriters. MichaelWieseProducon;ThirdEdion. WWarner,A.(Producer),Lipman,D.(Producer),Williams,J.(Producer), Adamson,A.(Director),Asbury,K.(Director)&Vernon,C.(Director). (2004).Shrek2[Mo onPicture].USA:DreamWorksPictures. Bibliography
  27. 27. 25 Weiland,K.M.(2016).CreangCharacterArcsWorkbook:The Writer'sReferencetoExcep onalCharacterDevelopmentand CreaveWring.PenForASwordPublishing. Bibliography
  28. 28. #KEEPMOVINGFORWARD STORYSD.COM

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