Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Build Your Business Stories (StorySD Series 2)

563 views

Published on

StorySD is a transmedia storytelling project whose focus is on transmedia storytelling, business storytelling, content marketing and digital media. It was born in 2017 with the aim to help professionals to implement storytelling to their businesses. Students can also benefit from this project.
Each week a new episode is released in three different formats: podcast, video and transcription. If you wish to dive deeper on a particular topic, you can go to StorySD.com and access hundreds of recommended resources like articles, books, podcasts and videos.
StorySD takes you on a journey as if you were a sea explorer, looking to discover new worlds, like the Portuguese did six centuries ago. The path is full of unknown dangerous and uneasy waters but you’ll gain tools to achieve your your business goals. Join this adventure by visiting StorySD.com and subscribing to our newsletter.
This eBook includes StorySD episodes, which were released between June 8 and September 28, 2017. In these episodes, you’ll learn how to build your business stories.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Build Your Business Stories (StorySD Series 2)

  1. 1. SERIES2 BUILDYOUR BUSINESSSTORIES SoraiaFerreira,Ph.D. STORYSD.COM
  2. 2. Introducon AboutStorySD OtherStorySDeBooks ConnectandInteractwithUs Episode14-IntroduconSeries2–BuildyourBusiness Stories EEpisode15-Whyis meimportantinastory? Episode16-What’stheroleofexposioninastory? Episode17-Fromboringtojaw-dropping! Episode18-Howtobuildastoryworld? Episode19-Whatistheincingincidentinastory? Episode20-Howtobuildprogressivecomplicaonsina story? EEpisode21-Whatistheclimaxofastory? Episode22-Whatistheresolu onofastory? Episode23-Howtodescribecharacters? Episode24-Whyshouldtheprotagonistandtheantagonist bematched? Episode25-WhatcharacterPOVdoIneedtochoose? Episode26-Whatisacharacterarc? EEpisode27-What’stheroleoftheheroinastory? Episode28–What’stheroleofthevillaininastory? Episode29–What’stheroleofthementorinastory? Episode30–ConclusionSeries2–BuildyourBusinessStories RecommendedResources AboutSoraiaFerreira,Ph.D. Bibliography 1 2 3 4 5 6 77 8 9 9 10 11 12 1313 14 15 16 17 18 19 2020 22 23 Contents
  3. 3. 1 StorySDisatransmediastorytellingprojectwhosefocusison transmediastorytelling,businessstorytelling,contentmarke ngand digitalmedia.Itwasbornin2017withtheaimtohelpprofessionals toimplementstorytellingtotheirbusinesses.Studentscanalso benefitfromthisproject. EEachweekanewepisodeisreleasedinthreedifferentformats: podcast,videoandtranscrip on.Ifyouwishtodivedeeperona parculartopic,youcangotoStorySD.comandaccesshundredsof recommendedresourceslikearcles,books,podcastsandvideos. SStorySDtakesyouonajourneyasifyouwereaseaexplorer,looking todiscovernewworlds,likethePortuguesedidsixcenturiesago.The pathisfullofunknowndangerousanduneasywatersbutyou’llgain toolstoachieveyourbusinessgoals.Jointhisadventurebyvising StorySD.comandsubscribingtoournewsle er. TThiseBookincludesStorySDepisodes,whichwerereleasedbetween June8andSeptember28,2017.Intheseepisodes,you’lllearnhow tobuildyourbusinessstories. Ifyouhaveanyquesons,youcanreachmeat soraia.ferreira@yellow.pt. #KeepMovingForward SoraiaFerrreira AboutStorySD
  4. 4. 2 OtherStorySDeBooks
  5. 5. 3 ConnectandInteractwithUs
  6. 6. 4 Somestoriesstandthetestof me. Oneofthosestoriesis“TheEpicofGilgamesh”,wrienmorethan 4000yearsago. Areyousureyoudon’tknowthisstory?Here’sahint. TThere’sabigfloodsentbytheGods.Amanistaskedwithbuildinga bigarkandtogatheralltheanimalsinside.Whenthestormfinally stopped,themansentbirdsinsearchofdryland. Doesn’tthisstorysoundalotlike“Noah’sArk”?Itsurelydoes,even thoughit’smucholderthanthebible. Theprotagonistofthisoriginaltalewasthehalf-godGilgamesh.He hadtosurpassseveraltasks. OOnceagaindoesn’tthisstorysoundfamiliar? RememberHercules’storywherehealsohadtosurpassseveraltasks. Thisprovessomestoriesarereusedthroughouthistory. Aninteresngexerciseforyouistolookclosertobusinessstories thatcameupoverandoveragain.Whataretherecurringmo fs? Thesecanprovetobevaluableinyourcommunicaonstrategy. OOneinteresngbookoncreavityis“BigMagic”byElizabethGilbert. Init,theauthorshareshercreaveprocess,aswellasthestruggles shehasgonethrough.Itcanhelpyougetyourcreavejuicesflowing. #14IntroduconSeries2–Buildyour BusinessStories
  7. 7. 5 Whenwringastory,meisanessen alelement. HaveyoueverwatchedthefirstepisodeoftheEmmyaward-winning series“ThisisUs”? A erIwatcheditforthefirst me,Ihadtore-watchit.Itblewmy mindthewaytheelementof mewasused. TTheepisodestartswithfourcharactersturningthirty-sixyearsoldon thesameday. Randallisaverysuccessfulmanwithawonderfulfamilybutwiththe painofneverhavingmethisbiologicalfather. Kevinisanactornothappywithhissuccessfuljob. Kateba leswithherweight. Finally,Jackcouldn’tbehappierwiththearrivalofhistriplets. OOnlyattheend,a erhavingfollowedthelivesofthesefour characters,werealizetheepisodeissetintwodifferent melines. JackisthefatherofRandall,KevinandKate.Theyallsharethesame birthday! It’squiteremarkablehowthisseriesisabletoentwinethedifferent melinesandmakethestorymoveforward. TThisexampleshowsyouthetrueimportanceof meinastory.One mustbemindfulofitandsetthestorydetailsaccordingly.Ifyoufail todothis,contextislostandyourclientswillbelosttoo.Time providescontext. #15Whyis meimportantinastory?
  8. 8. 6 Exposionisadeviceusedtointroducebackgroundinformaon aboutevents,se ngs,charactersandotherstoryelements.This meansthat,withoutit,nothingwillmakesense. However,exposioncanbedifficulttodigest.Itcanbecomeboring veryquickly.Youdon’tneedtogiveallthedetailsbutyouneedto givetheessen aldetailsthatwillframeyourstory. TTheopeningofoneoftheepisodesof“Cosmos:ASpace me Odyssey”issetintheearly19thcentury.WilliamHerschelandhis sonJohngoforawalkonthebeach.Johnlooksatthesky, mesmerizedbythestars.Hisfatheraskedhim:“Johndoyou understandwhatisthemagictrickthelightplayswith me?”and Johnanswered:“Nodad,Idon'tunderstand.Canyouexplainitto me?” WWilliamproceedstoexplaininalanguagesuitableforachildthat whenwelookatthestarsandweseetheirlight,wearelookingback in mebecauselighttakesalong metoreachearth.Some mes,we mightbelookingatstarsthatnolongerexist.Weareinfactseeinga pictureofthepast. Thiswasawellthoughtoutwaytointroducehistoricalfiguresand scien ficconcepts. ExposionisesseExposionisessen alineverystory.Makingitengagingisa challenge.StephenKinginhisbook“OnWring”saysdescrip on firstappearsinthewriter’simaginaonbutshouldfinishinthe readers’. Kingalsotellsusabouthisstrugglestobecomesuchasuccessful writer.Oneofthemostmemorablestoriesyoucanfindinthisbookis #16What’stheroleofexposionina story?
  9. 9. 7 whenhewasinvolvedinaterribleaccident.Itwasreallyhardforhim togobacktowring,physically,buthesllovercamethose difficulesbecauseofhisloveforwring. #17Fromboringtojaw-dropping! It’simportanttolearnsomestrategiestohelpyoutransform resome dataintojaw-droppingmoments. Agreatcasestudyisthedocumentaryseries“PlanetEarth”. Theepisodededicatedtocavesstartswithamanjumpingintoabig blackhole,followedbyasecondmanandthenathirdman. IimmediIimmediatelystoodupandtriedtofigureoutwhatwashappeningto thosemen.Acoupleofsecondslaterthatseemedlikeaneternity,I realizedthesemenwereactuallywearingparachutes.Theywere skydivinginsidethecave! Insteadofstarngthedocumentarybysayingyouwereseeingoneof thebiggestcavesintheworld,thefilmmakersshowedyouthat informaonasajaw-droppingmoment. WWhenitcomestodata,it’sreallyimportanttoshow,don’ttell. Showingisfarmoreinteresngtoourbrain.It’seasierforittocreate connecons.Itallowsustoretaininformaonmoreeffecvely. Forthatreason,youshouldthinkaboutthestoriesyouarepresently workingon.Howcanyoucreateunforge ablemomentsthatwill makepeoplerememberandpaya en onwhileconveyingyourdata?
  10. 10. 8 Astorytakesplaceinaworld,whichhasitsownrules,placesand possibilies. IIn1931,HenryBeckworkedasaLondonundergroundengineer.In hisspare me,hedrewaneverbeforeseenmap.Thismapwasn’t geographicallycorrect.Instead,itaddressedhowpassengerscouldgo fromonestaontotheother.Basedontheconceptofanelectrical schemac,inhismap,allstaonswereroughlyequallyspaced.Each linehaddifferentcolors. LLondonUndergroundwasveryskep calofBeck'sradicalproposal buttwoyearslater,itreleasedasmallpamphletwiththemap,not sureoftheresults. HenryBeck’smapwasasuccess.Un ltoday,amapbasedonthis visionisusedaroundtheworld. IInthebusinesscontext,thestoryworldofyourstoriesalreadyexists butalotof mesyourcustomersdon’tunderstandit.Makesurethey do. IIfyouarelookingtogetmoreinformaonabouthowyoucanbuilda storyworld,youcanwatchKateEdwards’keynote tled“A Geographer’sGuidetoBuildingGameWorlds”.Init,Kategivesalot ofinsightsonhowtobuildworlds.Forexample,thethreestepsto buildstoryworldsare:setthecontext,determinethecomplexityand createwithintent. #18Howtobuildastoryworld?
  11. 11. 9 Thousandsofyearsago,ourancestorsspentmostoftheir me lookingforfoodandrunningawayfrompredators.Thiswasun lthey discoveredhowtomakefire.Thiswasanincingincidentinhuman evolu on.Fromthatpointon,ourplaceinthefoodchainchanged. Therewasthepossibilitytocookfood,tobekeptwarmandtokeep thepredatorsaway. FFirelightextendedthedayandprovidedmore metootherpurposes likegatheringaroundthefireandlisteningtostoriesaboutpersonal experiences,howtoavoiddangerorhowtohuntmoreeffecvelyas ateam.Socialanthropologistsbelievestorytellingmadeup80 percentofthefiresideconversaons. IIt’simportanttokeepinmindeverystoryhasanincingincident. JosephCampbellcalleditthecalltoadventure.RobertMcKeethe incingincident.Thisisthemomentthatchangeseverythinginyour story,pushingthecharactersoutoftheircomfortzone. IIfyouwanttoreadmorestoriesaboutincingincidentsthatchanged ourworld,watchthedocumentaryseries“Origins-theJourneyof Humankind”byNaonalGeographic.Eachepisodeisdedicatedtoa differentfieldandit’sfulloforiginmoments. #19Whatistheincingincidentinastory? Whencreangastory,it’simportanttothinkaboutcreang progressivecomplicaons.Thismeansthelastcomplicaonmustbe themostdifficulttoovercome,whilethefirstonemustbetheeasiest. #20Howtobuildprogressive complica onsinastory?
  12. 12. 10 Aperfectexampleofprogressivecomplicaonscanbefoundinthe Hercules’story. Along meago,inancientGreece,livedthemightyHercules.Hewas halfgodandhalfhuman. InordertobeacceptedatMountOlympusandwalkamongstthe Gods,Herculeshadtosurpasstwelvelabors. OOneofthelaborswastoslayHydra,thewatermonster.Theproblem withthistaskwasthat,besidesHydra’sbloodbeingverypoisonous, whenHerculescutonehead,twoheadswouldregrowinitsplace. Hisnephewhadtheideaofusingafirebrandtoscorchtheneck stumpsa ereachdecapitaon.Andso,Herculescutoffeachhead whilehisnephewcauterizedtheopenstumps.Hydra'simmortalhead wasthelastheadtobecutoff. HHydra'sheadsrepresentagoodmetaphorforprogressive complicaonsbecausethelevelofdifficultyishigherandhigher. AnotherinteresngcharactertostudyisScratfromthemovies“Ice Age”.Thissaber-toothsquirrelhasasingleobjecve:tocatchacorn. Butit’sneversuccessful. Theclimaxofyourstoryiswhenyouraudiencereachesthepointof highesttension.It’s,forexample,inaromance,whenthecouplegets togetherornot,orinanaconmovie,whentheherodefeatsthe villainornot. Inoneoftheepisodesofthedocumentaryseries“PlanetEarthII”, #21Whatistheclimaxofastory?
  13. 13. you’llgettoknowthestoryofthedracolizard.Thislizardisthesize ofapencilandlovestoeatants. Atthebeginningofthisstory,it’slookingforatreewithnoother lizardsbutendsupinatreewherealargermalelizardlives. Onlyonecanremaininthetree.Whatwillbetheoutcomeofthis confrontaonbe? TThisconfrontaonistheclimaxofthestory,themomentofgreatest tensionanddoubt. Allofasudden,thesmallestdracolizardjumpsandthislizard’s specialabilityisrevealed.Itcanhoverandtravelover100feetina singleleap. TThewaythefilmmakersshootthismomentalsocontributestoan effecveclimaxsinceitwasshottowardsthesky.Thelizardlookslike it’sflying,justlikeadragonwould. Onceupona me,therewasapilgrimheadingtoSan agode Compostela.HestoppedatBarcelostorestbutbeforecon nuinghis journey,hewasarrestedforrobbingsilver. Hewasimmediatelybroughtinfrontofajudgethatwasthrowinga hugebanquet.Thejudgedidn’thaveanydoubtstosentencehimto death. TThepilgrimwasdesperate.Helookedtotheroastedroosterinfront ofhimandsaid:“It’sascertainasIaminnocentthatthisroosterwill crow!” #22Whatistheresolu onofastory? 11
  14. 14. Everyonelaughedbutthentheroastedroostercomebacktolifeand crowed.Allwerespeechless. Thepilgrimwassetfree,con nuedhisjourneyandlivedhappilyever a er. ThisisthelegendofthePortugueserooster,oneofthebiggest symbolsofPortugal. TThelastseconofthisstory-“livedhappilyevera er”-isits resolu onandit’stheresolu onofmostfairytalestories. Theresolu onofthestoryiswhatcomesa ertheclimax.It’swhen themainproblemisresolved,wheretheeventsandcharactersreturn totheirnormallives. Don’tforgettoincludesomekindofresolu ontoyourstorysince endingattheclimax,usuallymakestheaudiencefeelunsasfied. It’simportantforyouraudiencetopicturethecharactersintheir heads.Somecharacteriscsmaybele toyourreader’simaginaon butyoushouldhaveathoughtoutdescrip onaspartofyour developmentprocess. Rememberthemovie“StarWars-EmpireStrikesBack”?There’sa scenebetweenDarthVaderandLukeSkywalkerwheretheyare dueling. TTheinformaonwehaveisDarthVaderistheevilestcharacterthat everexistedandLukeSkywalkeristrainingtobecomeaJedi. #23Howtodescribecharacters? 12
  15. 15. Duringthefight,DarthVadercutsLukeSkywalker'shandandhetries tolureLuketothedarksideoftheforce.S ll,Lukerefusesthiscall un lDarthVadersays:“LukeIamyourfather”.Lukescreams. ThisisoneofthemosticonicmomentsfromtheStarWarsSaga. WWhenGeorgeLucaswaswringthisepic,heknewhisstorywas aboutafatherandhistweens.Eventhoughhehadthisinformaon, heonlyrevealedittothepublicwhenthe mingwasright.It’sonlyin thesecondmovieweknowwhoLuke'sfatherisandit’sonlyinthe thirdmovieweknowwhoLuke'ssisteris. Knowingwhentorevealcertaininformaontothepublicwillmakeor breakyourstory. IIfyoureadthebook“TheWonderbook:TheIllustratedGuideto CreangImaginaveFicon”byJeffVanderMeer,you’llfindasecon tledge ngtoknowyourcharacter.Herearesomepointsyouneed tothinkaboutwhenyou'redescribingyourcharacters:physical appearance,kirksofbehaviororthoughts,habits,beliefs,hopesor dreams,talentsandabilies,insecuries,secretsandlies. Whenyoubuildyourstory,thecharacterdevelopmentofyour antagonistneedsasmucha en onasthecharacterdevelopmentof yourprotagonist.Onlywhenthetwoforcesarematched,doyouhave apowerfulstory. Intheepisode“Grasslands”from“PlanetEarthII”,there’sasegment, whichshowstheCariboubabiesbeingborn.Theyimmediatelystand #24Whyshouldtheprotagonistandthe antagonistbematched? 13
  16. 16. 14 upandexperimentwiththeirlegs.Thisskillisvitalfortheirsurvival because,onlyacoupleofdaysa ertheirbirth,theyneedtostarta longjourneywheretheywillencountermanyArcWolves,their predatorsakatheantagonistsofthisstory. Inthenextshot,awolfgoesa ertheherdandoneoftheCaribou babiesgetsseparated.Inthischase,wedon'tknowwhoisgoingto win. OOnoneside,wehavetheArccWolfthatisfasterandontheother side,wehavetheCariboubabythathasmorestamina. A eracoupleofseconds,wehavetheoutcomeofthischase.This metheCariboubabywon. Whenitcomestostory,charactersplayavitalrole. Usually,storiesrevealusasinglecharacterpointofview.This characterisourwindowtothestory.However,havingmulplepoints ofviewcanincreasethetensionofyourstory. AAcoupleofyearsago,Iheardthebooks“TheMalediconTrilogy”by DanielleL.Jensen.Inthesethreebooks,wegettoknowthestoryof Cécile,ayoungfarmergirl,whotrainedallherlifetobecomean operasinger. OOneday,shewaskidnappedandbroughtbeneathamountain.There, shemetthemagicalkingdomoftrolls.Themore meCécilespent withthetrolls,themoresheunderstoodtheirstruggles.Trollswere #25WhatcharacterPOVdoIneedto choose?
  17. 17. 15 powerfulbeings,whichhavebeenstuckbeneaththemountainfor fivecenturiesduetoawitchcurse.TheybelievedCécilewasthekey tosetthemfreebymarryingtheirprince,Tristan. Eventually,CécileandTristanfellinloveandtogethertheyfaced mulplechallengesinthehumanworldandintheTrolls’world.It’s throughtheeyesofthesetwocharacterswefollowthestory. #26Whatisacharacterarc? Acharacterarcisthechangeyourcharacterundergoesthroughout thestory. Thesong“FromZerotoHero”fromDisneymovie“Hercules”givesus animmediateideaofwhatacharacterarcis. Onceupona me,atMountOlympus,Herculeswasborn.While mostgodswerecelebrangthearrivalofZeusson,Hadeswasvisibly nothappywiththisbirth. HHisplantokillHerculesfails.Hercules’immortalityistakenawaybut hisunparalleledstrengthremainsintact. HumansraiseHerculesonearthbuthealwaysfelthedidn'tbelong there. Oneday,hediscoveredhistruefather.Yet,inordertogobackhome toMountOlympus,Herculesneededtobecomeatruehero. TThesong“FromZerotoHero”showsHercules’scharacterarc.He beginsthestoryasazero,veryclumsyandnotknowinghisplacein theworld.Then,a eralltheobstacleshefaced,hebecomesatrue hero.
  18. 18. 16 Ifyouwanttoknowmoreabouthowtocreatecharacterarcsand stories,youshoulddothecourse“TheArtofStorytelling”byPixarin collaboraonwiththeKhanAcademy. Thiscourseisdividedintosixmodules,whichare: 1.Weareallstorytellers; 2.Character; 3.Storystructure; 4.4.Visuallanguage; 5.Filmgrammar; 6.Storyboardyourfilm. #27What’stheroleoftheheroinastory? In2007,SteveJobsintroducedtheiPhonetotheworldbyaskingthe audience:“Whyshouldwecreatearevolu onaryuserinterface?” Let’sanalyzetherestofhispresentaonanddiscoverhowitwas built. SteveJobsbeganbyintroducingthe“usualsuspects”. HHethenanalyzedtheproductsofthecompe onandansweredhis ownqueson:“Theyallusekeyboardsandkeyboardsarenot praccal”. HecarriedonbyaskinghowcanApplesolvethisproblem.Agiant screenwithnokeysseemstobetheanswer. Buthowistheusergoingtocommunicatewiththisgiantscreen? TThefirstop onwastouseamousebutthisisnotpraccalfor smartphones.
  19. 19. 17 Thesecondop onwastouseastylusbutpeoplewerealwayslosing it. Thethirdop onwastousethedeviceeveryoneusestopointevery singleday-thefinger. CanyouseethestorystructureinJob’spresentaon? TTheiPhoneistheheroofthestoryandthevillainsarethe compe on.Theobstacles/progressivecomplicaonsaretheneed toremovethekeyboard,tonotuseamouseorthestylus.Theclimax issolvingtheproblem:thecreaonofthemul-touchtechnology. TTogetmoreinformaononnarravetechniques,checkoutthebook “VideoGameStorytelling:WhatEveryDeveloperNeedstoKnow aboutNarraveTechniques”byEvanSkolnick.Inthisbook,youcan findalltheconceptsofstorytellingandexamplesthatwillhelpyou buildyourownstories.Regardingtheheroofastory,Evansaysthis charactertypicallystartsthestorydown,incompleteandunsasfied. It’sduringthejourneyhegrowsandeventuallyachievesastateof complcompletenessandsasfacon. Inthe15thcentury,sailorscouldn’tpasstheCapeofStorms,because thiswasthehomeofAdamastor,agrotesquemonsterwithgrizzly hair,ablackmouthandyellowteeth. A ermanyfaileda empts,BartolomeuDias,acourageoussailor, defeatedthemonsterdiscoveringanewroutetoIndia.Fromthis pointon,theCapeofStormswasrenamedastheCapeofHope. LLuísVazdeCamõescreatedthisremarkablevillainintheepicpoem “Lusíadas”,whichunravelsthetalesofthePortugueseexpedions #28What’stheroleofthevillaininastory?
  20. 20. betweenthe15thand16thcenturies.Adamastorrepresentedthe forcesofnaturethePortuguesesailorshadtofacewhilediscovering newworlds. EvanSkolnick,inhisbook“VideoGameStorytelling:WhatEvery DeveloperNeedstoKnowaboutNarraveTechniques”arguesthe roleofthevillainistocreatethemainconflict,inadirectorindirect way.Thisshouldbepartofthelargergoalofyourhero. Amentororaguardianisacharacterwhoseroleismostlytoprepare theprotagonistforthemental,physicaloremo onalobstaclesthey aregoingtofaceduringhisjourney. TThinkaboutGandalf,Obi-WanoreventheFairyGodmother.Theyall possesssomethingthemaincharacterslldoesn’thave.Andtheir roleinastoryisexactlythat,togivesomethingtotheprotagonistto helpthemovercomedifficules,whetherthatisknowledge,strength, skillorallofthesetogether. Youprobablyhavealreadywatchedafamousmoviecalled“Karate Kid”. IInthismovie,Danielthemainprotagonist,isbeingbulliedbutwhen hemeetsMr.Miyagi,everythingchanges.Mr.Miyagiteacheshim howtodoKaratebutmostimportantly,heteachesDanielvaluable lifelessons.Mr.MiyagiplaystheroleofDaniel’smentor.Hegives Danieltasks,whichseempointless,forexampletowaxthecar.Only attheend,weunderstandthesetasksarethefoundaonofKarate movements. 18 #29What’stheroleofthementorina story?
  21. 21. 19 Inyourstorybrand,it’simportanttorememberyourclientsarethe heroesandyourbrandplaystheroleofthementor. TTogetmoreinformaonaboutbusinessstorytelling,youcancheck thebook“TheStoryteller'sSecret”byCarmineGallo.Init,Gallo statesthatsuccessfulcompaniesandindividualsalwayssee themselvesasstorytellersfirst.Theycreatestoriesthatconnect deeplyandpassionatelywiththeiraudience,createdinanawaytofit howtheiraudienceconsumescontent.Therefore,youshouldsee yourselfasastorytellerandalwaysaimtoreachyouraudienceinan autheauthen cway. #30ConclusionSeries2–Buildyour BusinessStories Attheendofoneoftheepisodesofthedocumentaryseries “Cosmos:ASpaceTimeOdyssey”,thedifferenttypesoflightsare explainedinamasterfulway. Thereareradiolights,infraredlights,x-raylightsandothers.Allof thesetypesoflightsallowustoseedifferentthings.Theyallhavea specificpurpose. IIt’sthesamewithstories.Byaddingallthestoryelements,wecreate awellcra edstory. Intheselastfi eenepisodes,youhavenavigatedthroughthestory elementsaswellastheclassicalstorystructure.Nowit’s meto developyourownbusinessstories.
  22. 22. YoucanfindallStorySDepisodes-series2at h ps://storysd.com/episodes/series-2-build-business-stories/ Episode14-IntroduconSeries2–BuildyourBusinessStories Book-BigMagic:CreaveLivingBeyondFearbyElizabethGilbert Episode15-Whyis meimportantinastory? TVSeries-ThisisUs Episode16-What’stheroleofexposioninastory? BBook-OnWring:AMemoiroftheCra byStephenKing Episode17-Fromboringtojaw-dropping! DocumentarySeries-PlanetEarthbyBBC2006 Episode18-Howtobuildastoryworld? Lecture-AGeographer'sGuidetoBuildingGameWorldsbyKate Edwards Episode19-Whatistheincingincidentinastory? DDocumentarySeries-Origins-TheJourneyofHumankind Episode20-Howtobuildprogressivecomplicaonsinastory? Character-MoviesIceAge–CharacterScrat Episode21-Whatistheclimaxofastory? DocumentarySeries-PlanetEarthIIbyBBC Episode22-Whatistheresolu onofastory? DocumentarySeries-PlanetEarthIandPlanetEarthIIdiariesbyBBC EEpisode23-Howtodescribecharacters? Book-Wonderbook–TheIllustratedGuidetoCreangImaginave 20 RecommendedResources
  23. 23. Episode24-Whyshouldtheprotagonistandtheantagonistbe matched? Book-RedTeam:HowtoSucceedByThinkingLiketheEnemyby MicahZenko Episode25-WhatcharacterPOVdoIneedtochoose? Book-MalediconTrilogybyDanielleL.Jensen Episode26-Whatisacharacterarc? CCourse-TheArtofStorytelling|PixarinaBox|Partnercontent| KhanAcademy Episode27-Whatistheroleoftheheroinastory? Book-VideoGameStorytelling:WhatEveryDeveloperNeedsto KnowaboutNarraveTechniquesbyEvanSkolnick Episode28-What’stheroleofthevillaininastory? BBook-VideoGameStorytelling:WhatEveryDeveloperNeedsto KnowaboutNarraveTechniquesbyEvanSkolnick Episode29-What’stheroleofthementorinastory? Book-TheStoryteller'sSecret:FromTEDSpeakerstoBusiness Legends,WhySomeIdeasCatchOnandOthersDon'tbyCarmine Gallo Episode30-ConclusionSeries2–BuildyourBusinessStories DDocumentarySeries-Cosmos:ASpace meOdyssey 21
  24. 24. SinceIcanremember,Iwasalwayscompletedfascinatedbystories. EventhoughIwastakingaBusinessAdministraonDegree,my colleaguesknewmeas“thegirlwhobingewatchesmovies”! IcompletedmyPh.D.inDigitalMedia–AudiovisualandInteracve ContentCreaon,a erdoingseveralcoursesaroundtheworld connectedtothedifferentaspectsoffilmmaking. IhIhavecreatedandproducedstoriesinmanyformatsbutsince2010, myfocushasbeenontransmediastorytellingprojectslikeTravelPlot PortoandStorySD. Iloveteachingandspeakingaboutstorytellingandtothisday,I con nuetobeknownas“thegirlwholovesstories”! #KeepMovingForward SoraiaFerreira AboutSoraiaFerreira,Ph.D. 22
  25. 25. 23 Bibliography
  26. 26. #KEEPMOVINGFORWARD STORYSD.COM

×