Presentatie Emerce Performance 2012 Greetz & StormMC - CLV Display case

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9. Greeting cards as a business
Greetz is about greeting cards. We breathe cards. We love them. We like people who send them.
Why? Because we truely believe in the empowering relationship booster that a greeting card
actually is. With Greetz, we bring people closer together. Because a real greeting card always
makes a difference. Billions are sent around each year. Thousands of card collections are available
for a whole universe of moments and reasons. Greetz sits in the heart of this card universe.
Moreover, we've added something extra to it: a greeting card with Greetz is not prefab
emotion, designed or selected for you by someone else. It is a 100% unique personalized greeting
card, with your choices, own pictures, text and frames on it, made online yet delivered by the
postman. Sympethatic and kind. Easy and good quality.
All human beings in the end find it important to
show they care. Greeting cards is about a
relationship between 2 people: a sender and a
receiver. Greetz brings a smile on both their faces.
Greetz understands that social
engagement, people’s need to connect with family
and friends, is our ‘raison d’être’.

11. At the heart of our brand The outer core, around the center, Extending the Greetz brand, The no-go-area fot our Greetz brand
Lies the consumer personolized greeting Consists of B2B-greeting card offerings We foresee products such as personalized Is everything related to mobile
card and our consumer website with my (incl white labels) as well as add ons to the calenders, stamps and possibly offline greetings, free of charge products and
greetz-services, a wilde range of greeting cards, such as vouchers, little Greetz-corners to pit your money where your e-cards.
collections, card formats and infinite card presents and flowers. Still, all commercial thoughts are in an onliine created real
editing functionalities. Both cards and site transactions with the Greetz-brand contain personal greeting card.
form the center of the Greetz-brand. a greeting card.

12. Cards sold to date: ???
Number of customers: > 900.000
My Greetz member: male and female 8-80
Target audience: Female 25-49
Brand Name Awareness: 60%
Average cards per member (per year): # 8
Number of designs: > 15.000
Number of content providers: < 50

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23. En toen?

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29. “…we hebben echt gekeken naar de gedragsverandering, in plaats
van naar de omzet na een directe klik uit de campagne…”