Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
“You fix.”
Editing an encyclopedia
= content strategy.
1. Limit your topics
2. Limit your authors egos
We know what you’re reading.
What s your onion fly?
The paper encyclopedia
was the web before the web.
Google is everyone’s bookshelf.
What can you do for the Web?
Compete less.
First edition: 1906
People die. Countries don’t.
“He was in a relationship with Lars
Andersen” vs. “He had a male friend”
Find your “damsel in distress”
Rewrite your honey to make it
better.
Some questions
• Do you have any onion flies?
• Do you have any damsels in distress?
• What’s your milk? What’s your honey...
Use Google translate to read
some content : http://snl.no
Content Strategy on an Encyclopaedia: When less is actually less.
Content Strategy on an Encyclopaedia: When less is actually less.
Content Strategy on an Encyclopaedia: When less is actually less.
Content Strategy on an Encyclopaedia: When less is actually less.
Content Strategy on an Encyclopaedia: When less is actually less.
Content Strategy on an Encyclopaedia: When less is actually less.
Content Strategy on an Encyclopaedia: When less is actually less.
Content Strategy on an Encyclopaedia: When less is actually less.
Content Strategy on an Encyclopaedia: When less is actually less.
Content Strategy on an Encyclopaedia: When less is actually less.
Content Strategy on an Encyclopaedia: When less is actually less.
Content Strategy on an Encyclopaedia: When less is actually less.
Content Strategy on an Encyclopaedia: When less is actually less.
Content Strategy on an Encyclopaedia: When less is actually less.
Content Strategy on an Encyclopaedia: When less is actually less.
Content Strategy on an Encyclopaedia: When less is actually less.
Content Strategy on an Encyclopaedia: When less is actually less.
Content Strategy on an Encyclopaedia: When less is actually less.
Content Strategy on an Encyclopaedia: When less is actually less.
Upcoming SlideShare
Loading in …5
×

Content Strategy on an Encyclopaedia: When less is actually less.

474 views

Published on

Ida Jacksons presentation at CS Forum 2013. You can read a written summary of the presentation here: http://livestream.csforum2013.com/articles/milk-and-honey-what-are-yours

Published in: Technology, News & Politics
  • Be the first to comment

Content Strategy on an Encyclopaedia: When less is actually less.

  1. 1. “You fix.”
  2. 2. Editing an encyclopedia = content strategy.
  3. 3. 1. Limit your topics
  4. 4. 2. Limit your authors egos
  5. 5. We know what you’re reading.
  6. 6. What s your onion fly?
  7. 7. The paper encyclopedia was the web before the web.
  8. 8. Google is everyone’s bookshelf.
  9. 9. What can you do for the Web?
  10. 10. Compete less.
  11. 11. First edition: 1906
  12. 12. People die. Countries don’t.
  13. 13. “He was in a relationship with Lars Andersen” vs. “He had a male friend”
  14. 14. Find your “damsel in distress”
  15. 15. Rewrite your honey to make it better.
  16. 16. Some questions • Do you have any onion flies? • Do you have any damsels in distress? • What’s your milk? What’s your honey? • Where can you stop competing for attention?
  17. 17. Use Google translate to read some content : http://snl.no

×