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Crisis Social Media


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Created for the BC Food & Beverage Marketers and Laurie Daschuk to present to the BC Food Processors Association Marketing Committee on July 19, 2011. Copyright belongs to 'Stop the Presses'.

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Crisis Social Media

  1. 1. Using Social MediaDuring a PR Crisis<br />Stop the Presses Presentation<br />
  2. 2. Planning<br />WebsitesFacebook<br />Twitter<br />Blogs<br />Stop the Presses Presentation<br />
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  6. 6. Canadians surf the web, watch YouTube, consult Wikipedia more than any other users - Yahoo! News<br />Stop the Presses Presentation<br />
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  8. 8. What is your Communication Plan?<br />
  9. 9. Traditional Approach<br />
  10. 10. How easy is it to reach your customers?Do you have a list of who buys what?<br />Stop the Presses Presentation<br />
  11. 11. Be Available – don’t hideAnswer all media enquiries promptly<br />Stop the Presses Presentation<br />
  12. 12. Using your website is the first choice.Do you have the ability to make quick updates?<br />Stop the Presses Presentation<br />
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  15. 15. Facebook<br />Updates are quick and easy<br />Gets high search engine results<br />Allows customers to comment or ask questions<br />
  16. 16. Twitter<br />Short, 140 character updates<br />Quick to set up<br />Used by Media<br />Great for developing stories<br />Stop the Presses Presentation<br />
  17. 17. Plan Ahead<br />Set up online tools so they are ready<br />Ask or Answer Customer Questions<br />Improve visibility for your company<br />Post after-Crisis events<br />Stop the Presses Presentation<br />
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  19. 19. Blogs-blend of the term web/log<br />Stop the Presses Presentation<br />
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  21. 21. 3 Questions:<br />How do we get the message out to the targeted people that have to take action to remove the recalled product or other actions as quickly as possible? <br />
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How do we track the responses from our targeted people (for example, store managers), including not only acknowledgement of the response but compliance to the directions? <br />
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How do we maintain an on-going emergency dialogue (outstanding issues, new information) that doesn't get lost in the day-to-day volumes of email and voicemail?
<br />Stop the Presses Presentation<br />
  24. 24. Powerful Application:Google Alerts<br />-set daily or weekly notifications<br />-search for company or product names<br />-search for competition<br />Stop the Presses Presentation<br />
  25. 25. 
Jay Conrad Levinson<br />Guerrilla Social Media Marketing<br />20 Types of ROI<br />Stop the Presses Presentation<br />
  26. 26. Reputation<br />Risk Reduction<br />Client Retention<br />Efficiency<br />Business Intelligence<br />Differentiation<br />Brand Association<br />PR and Exposure<br />Immediate Revenue<br />Long-Term Revenue<br />Supplier Capacity <br />Building<br />Perception Shifting<br />Better Recruits<br />Innovation<br />Client Education<br />Staff Capacity Building<br />Network Growth<br />Opportunity Creation<br />Job Satisfaction<br />Trust Building<br />Stop the Presses Presentation<br />
  27. 27. Chain of CommandContentCommunication Tools<br />Stop the Presses Presentation<br />
  28. 28. Whenever Possible use Pictures<br />
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  31. 31. What are some possible PR crisis situations?<br />
  32. 32. Making Positive Changes<br />
  33. 33. Social Media In A CrisisThank you <br />Stop the Presses Presentation<br />