DMA Conference 2013 Recap by Steve Kerr

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Steve Kerr, analytics specialist for Stone Ward, recaps his learnings for the DMA Conference 2013.

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DMA Conference 2013 Recap by Steve Kerr

  1. 1. DMA Conference 2013 “Blue Skies, Big Data” The Global Event for Data-Driven Marketers Saturday, October 12th through Thursday, October 17th McCormick Place, Chicago, IL Steve Kerr, Stone Ward Analytics Manager
  2. 2. Agenda  Direct Marketing Introduction/ Importance  Workshops/ Meetings Tracks Attended  “Big Data” Introduction/ Importance  Emphasis on Analytics – 2013 and onward  Emerging Trends  Key Takeaways/ Personal Insights  Application to Current Clients
  3. 3. Agenda  Direct Marketing Introduction/ Importance  Workshops/ Meetings Tracks Attended  “Big Data” Introduction/ Importance  Emphasis on Analytics – 2013 and onward  Emerging Trends  Key Takeaways/ Personal Insights  Application to Current Clients
  4. 4. DM Introduction/ Importance
  5. 5. DM Introduction/ Importance
  6. 6. DM Introduction/ Importance
  7. 7. DM Introduction/ Importance
  8. 8. DM Introduction/ Importance
  9. 9. DM Introduction/ Importance
  10. 10. DM Introduction/ Importance
  11. 11. DM Introduction/ Importance
  12. 12. DM Introduction/ Importance
  13. 13. DM Introduction/ Importance
  14. 14. DM Introduction/ Importance
  15. 15. DM Introduction/ Importance
  16. 16. DM Introduction/ Importance
  17. 17. DM Introduction/ Importance
  18. 18. Agenda  Direct Marketing Introduction/ Importance  Workshops/ Meetings Tracks Attended  “Big Data” Introduction/ Importance  Emphasis on Analytics – 2013 and onward  Emerging Trends  Key Takeaways/ Personal Insights  Application to Current Clients
  19. 19. Workshops/ Meeting Tracks Attended  Analytics & Data-Driven Intelligence Module  B2B Marketing Trainings  Customer Experience Transformation  Data Matters: Source, Use, Ownership, and Insight  Fast & Furious Creative Workshop  Small Business Workshop  Keynote Presentations by: Terry Jones, Founder of Kayak and Travelocity.com and Nate Silver, founder of fivethirtyeight.com and Author of the Signal and the Noise
  20. 20. Agenda  Direct Marketing Introduction/ Importance  Workshops/ Meetings Tracks Attended  “Big Data” Introduction/ Importance  Emphasis on Analytics – 2013 and onward  Emerging Trends  Key Takeaways/ Personal Insights  Application to Current Clients
  21. 21. “Big Data” Introduction/ Importance  Big Data – Demand is Soaring  There were 150 Exabytes created in 2005 (150 Exabytes = 1 Billion Gigabytes)  That looks like 150, with 18 zeros after it:  In 2010, we created 1,200 Exabytes  Last year, the digital universe was 10 times the size it was in 2006  Projection: in 2015, there will be 7.9 Zettabytes produced and eventually replicated 150,000,000,000,000,000,000!
  22. 22. “Big Data” Introduction/ Importance
  23. 23. “Big Data” Introduction/ Importance
  24. 24. “Big Data” Introduction/ Importance
  25. 25. “Big Data” Introduction/ Importance
  26. 26. “Big Data” Introduction/ Importance
  27. 27. “Big Data” Introduction/ Importance
  28. 28. “Big Data” Introduction/ Importance
  29. 29. Agenda  Direct Marketing Introduction/ Importance  Workshops/ Meetings Tracks Attended  “Big Data” Introduction/ Importance  Emphasis on Analytics – 2013 and onward  Emerging Trends  Key Takeaways/ Personal Insights  Application to Current Clients
  30. 30. Spotlight on Analytics – 2013 and Onward
  31. 31. Spotlight on Analytics – 2013 and Onward
  32. 32. Spotlight on Analytics – 2013 and Onward
  33. 33. Spotlight on Analytics – 2013 and Onward
  34. 34. Spotlight on Analytics – 2013 and Onward
  35. 35. Spotlight on Analytics – 2013 and Onward
  36. 36. Spotlight on Analytics – 2013 and Onward
  37. 37. Spotlight on Analytics – 2013 and Onward
  38. 38. Spotlight on Analytics – 2013 and Onward
  39. 39. Agenda  Direct Marketing Introduction/ Importance  Workshops/ Meetings Tracks Attended  “Big Data” Introduction/ Importance  Emphasis on Analytics – 2013 and onward  Emerging Trends  Key Takeaways/ Personal Insights  Application to Current Clients
  40. 40. Emerging Trends - Data Visualization  The Beauty of Data Visualization by David McCandless http://www.youtube.com/watch?v=5Zg-C8AAIGg&feature=youtube  Information is Beautiful Website World’s Largest Data Breaches http://www.informationisbeautiful.net/visualizations/worlds-biggest-data-breaches-hacks/  Rich Blocks, Poor Blocks Data Imaging http://www.richblockspoorblocks.com/  Foursquare, Social Media, and Data Visualization http://vimeo.com/62289901
  41. 41. Emerging Trends - Data Visualization
  42. 42. Emerging Trends - Data Visualization
  43. 43. Emerging Trends - Data Visualization
  44. 44. Emerging Trends - Data Visualization
  45. 45. Emerging Trends – Importance of Analytics  The Importance of Data Jeff Jonas, IBM Distinguished Engineer http://www.youtube.com/watch?v=ipxRA7ira4c&feature=youtube  Big Data and High Performance Analytics Jeff Goodnight, SAS CEO http://www.youtube.com/watch?v=d5OXF-0B6JM&feature=youtube
  46. 46. Emerging Trends – Importance of Analytics
  47. 47. Emerging Trends – Importance of Analytics
  48. 48. Emerging Trends – Importance of Analytics
  49. 49. Emerging Trends – Importance of Analytics  Video Games: The Biggest Big Data Challenge CTO of Electronic Arts, Rajat Taneja http://www.youtube.com/watch?v=ZK_PXlbvOfM&feature=youtube  What is predictive analysis/ data-mining? http://www.youtube.com/watch?v=BjznLJcgSFI&feature=youtube
  50. 50. Emerging Trends – Importance of Analytics
  51. 51. Emerging Trends – Importance of Analytics
  52. 52. Emerging Trends – Customer Journey Transformation
  53. 53. Emerging Trends – Customer Journey Transformation
  54. 54. Emerging Trends – Data Collaboration
  55. 55. Emerging Trends – Data Collaboration
  56. 56. Emerging Trends – Data Collaboration
  57. 57. DMA 2013 – Data Collaboration
  58. 58. Emerging Trends – Data Streamlining  Google Analytics in Real Life http://www.youtube.com/watch?v=N5WurXNec7E&feature=youtube
  59. 59. Emerging Trends – Data Streamlining
  60. 60. Emerging Trends – Data Streamlining
  61. 61. Emerging Trends – Data Streamlining
  62. 62. Emerging Trends – Sales Cycle Analytics
  63. 63. Emerging Trends – Sales Cycle Analytics
  64. 64. Emerging Trends – Sales Cycle Analytics
  65. 65. Emerging Trends – Sales Cycle Analytics
  66. 66. Emerging Trends – Sales Cycle Analytics
  67. 67. Emerging Trends – Sales Cycle Analytics
  68. 68. Emerging Trends – Predictive Modeling
  69. 69. Emerging Trends – Predictive Modeling
  70. 70. Emerging Trends – Predictive Modeling
  71. 71. Emerging Trends – Customer Experiences
  72. 72. Emerging Trends – Customer Experiences
  73. 73. Emerging Trends – Customer Experiences
  74. 74. Emerging Trends – Customer Experiences
  75. 75. Emerging Trends – Customer Experiences
  76. 76. Agenda  Direct Marketing Introduction/ Importance  Workshops/ Meetings Tracks Attended  “Big Data” Introduction/ Importance  Emphasis on Analytics – 2013 and onward  Emerging Trends  Key Takeaways/ Personal Insights  Application to Current Clients
  77. 77. Key Takeaways/ Personal Insights  Overall, great learning and social experience  Learned valuable analytic methods and strategies  Networking was essential to Conference  Emerging trends, such as use of “Big Data”, Predictive Analytics, Sales Cycle Analytics, and Customer Experience Transformation are wave of the future!
  78. 78. Agenda  Direct Marketing Introduction/ Importance  Workshops/ Meetings Tracks Attended  “Big Data” Introduction/ Importance  Emphasis on Analytics – 2013 and onward  Emerging Trends  Key Takeaways/ Personal Insights  Application to Current Clients
  79. 79. Application to Current Clients  Utilize Predictive Analytics and Sales Cycle Analytics for Snap-on/ other clients in adding value to current Analytic Solutions  Research and use of “Big Data” principles/ strategies in streamlining and integrating KPI’s for SW Metrics Dashboard and Current BH Dashboard
  80. 80. Thank You!  Any Questions?
  81. 81. Appendix  Additional Slides, Charts, Information to Support information in Presentation
  82. 82. DMA 2013 – Marketing Challenges
  83. 83. DMA 2013 – Marketing Challenges
  84. 84. DMA 2013 – Social Analytics
  85. 85. DMA 2013 – Social Analytics
  86. 86. Emerging Trends – B2B Marketing Challenges
  87. 87. DMA 2013 – Marketing Challenges
  88. 88. DMA 2013 – Marketing Challenges
  89. 89. DMA 2013 – Additional Marketing Trends
  90. 90. DMA 2013 – Marketing Challenges
  91. 91. DMA 2013 – Marketing Challenges
  92. 92. DMA 2013 – Marketing Challenges
  93. 93. DMA 2013 – Marketing Challenges
  94. 94. DMA 2013 – Marketing Challenges

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