Web Strategy - Outreach Commission


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Web Strategy - Outreach Commission

  1. 1. A Web Strategy Project<br />
  2. 2. w3.oh?<br />w3<br />World Wide Web<br />Web 3.0<br />Community-building<br />Smarter Content<br />Point Oh!<br />Leave them thinking “Wow, they get it!”<br />8/11/10<br />2<br />
  3. 3. Let’s Consider …<br />People are busy<br />Our competition might not be other churches<br />They are mobile<br />Clear, simple & intentional messaging a must<br />How do we automate processes?<br />Better story telling through multi-media<br />How do we tie technologies together effectively?<br />It’s ALL about creating better user experiences<br />8/11/10<br />3<br />
  4. 4. St. Luke’s UMC Online: Brief History<br />1st Generation St. Luke’s Website<br />Static website (minimal updates)<br />Fine Arts creates “InfoVine”<br />2004-08 Solerant website<br />First entry into Content Management System<br />2008-Current<br />Tendenci website<br />Multi-sites created<br />Social media properties<br />Media archive<br />Connection Center site<br />8/11/10<br />4<br />
  5. 5. St. Luke’s UMC Online: 2011 & Beyond<br />Intentional Messaging<br />Integrated Marketing Approach<br />All mediums working together<br />Social<br />Conversational<br />Connecting<br />Inviting<br />Strive for Excellence<br />Trustworthy<br />A Leader<br />Share Knowledge<br />8/11/10<br />5<br />
  6. 6. A Reminder<br />Website does not start with “Me”<br />Website starts with “We”<br />We’re all in this together<br />It will take a team approach<br />8/11/10<br />6<br />
  7. 7. Why the Web is Important<br />A Virtual Front door<br />Universal Acceptance<br />Easy to search for<br />Easy to segment information<br />Economical<br />Dynamic<br />Flexible<br />2-way communication opportunities<br />Adaptable<br />To new technology<br />To new ministry structure<br />To new user communication preferences<br />Portable<br />8/11/10<br />7<br />
  8. 8. Some Church Website Stats<br />77% of people surveyed said church website important when deciding to attend a church<br />16% said website was first place they looked<br />“I’m New” section averages 24% of survey websites traffic<br />8/11/10<br />8<br />
  9. 9. Kingdom Concept Approach<br />The Real Reason for What We Do<br />8/11/10<br />9<br />
  10. 10. Our Collective Call to Action<br />We are gathered by Jesus to enact faith in love<br />We are called by God to make disciples by transforming community<br />8/11/10<br />10<br />
  11. 11. Our Web Strategy Goals<br />To focus on our users<br />To leverage technology<br />To build a team of staff & lay leaders to support our web properties<br />To provide our St. Luke’s community with online outreach tools & opportunities<br />To adhere to the values of St. Luke’s UMC<br />To strive to support & achieve the Mission Marks set forth in the Vision Frame<br />To support & enhance the St. Luke’s UMC Brand<br />8/11/10<br />11<br />
  12. 12. Reasons for the Redesign<br />Let’s Talk Business<br />8/11/10<br />12<br />
  13. 13. Strategic Corporate Shift<br />Visioning<br />Organization Restructuring<br />Branding<br />One Church, Two Campuses<br />8/11/10<br />13<br />
  14. 14. Usability & User Experience<br />Information Architecture<br />The art & science of organizing & labeling websites, intranets, online communities, & software to support findability & usability<br />Content Strategy<br />The process of planning for content creation, delivery, & governance<br />User Testing & Auditing<br />Evaluation, adjustment & continual advancement of online offerings<br />8/11/10<br />14<br />
  15. 15. Content Strategy Topics<br />Intentional Connection Strategy Focus<br />Enhance Teaching Curriculum Offerings<br />Integrated Marketing Approach<br />Strategic Recommendations<br />Create Web-specific Content<br />8/11/10<br />15<br />
  16. 16. The Project Team<br />Collaboration & Community<br />8/11/10<br />16<br />
  17. 17. Project Team<br />Details Communications<br />Web 3.oh! Core<br />St. Luke’s Staff<br />Lay Leadership<br />St. Luke’s UMC Community<br />8/11/10<br />17<br />
  18. 18. Project Team: Details Communication<br />Deliverables<br />Consultation & Advice<br />Design Comps<br />Web Style Guide<br />8/11/10<br />18<br />
  19. 19. Project Team: Web 3.oh! Core<br />Chris Davidson: Project Leader<br />Julia Fox: Content Strategy<br />Robert Elliott: Technology<br />Julie Ellerbrock: Oversight<br />Robbie McDonough: Oversight / Gethsemane<br />Communications & Media Staff: Team Members<br />8/11/10<br />19<br />
  20. 20. Project Team: Staff<br />Sid Davis<br />Juliette Morrow<br />Rob Dulaney<br />Peter Miller<br />Jacel Dickson<br />Jacob Breeze<br />Involvement<br />Planning<br />Guidance<br />Promotion<br />Support<br />8/11/10<br />20<br />
  21. 21. Project Team: Lay Leaders<br />(Proposed)<br />Miguel Ottaviano<br />Carol Mohrman<br />Gene Graham<br />Hubie Fix<br />Others TBD<br />Involvement<br />Planning<br />Guidance<br />Promotion<br />8/11/10<br />21<br />
  22. 22. St. Luke’s UMC Community<br />Online Community Building<br />Social Media<br />Our St. Luke’s<br />Story-telling<br />Online Outreach<br />Connection<br />Invitation<br />8/11/10<br />22<br />
  23. 23. Collaboration & Involvement<br />Each section of the new website will be assigned:<br />A St. Luke’s Ministry Staff Content Manager<br />A Lay Leader Volunteer<br />This team will be responsible for maintaining the integrity of content in their section(s)<br />8/11/10<br />23<br />
  24. 24. Ministry & Lay Teams<br />The ministry team will work closely with Communications & Media as part of the web team<br />The Lay team will support the ministry team & help generate content ideas, etc.<br />This combined team will meet quarterly to discuss strategy & dream together<br />They will be encouraged to continually recruit<br />They will assist in educating & training our community<br />8/11/10<br />24<br />
  25. 25. Design & Development<br />Let’s Make It Real<br />8/11/10<br />25<br />
  26. 26. Details Communication<br />Deliverables<br />Consultation& Advice<br />Design Comps<br />Web Style Guide<br />8/11/10<br />26<br />
  27. 27. Web 3.oh! Team Deliverables<br />Details Communication Comps to:<br />Website Images<br />HTML / CSS / JS Build-out<br />Integrate into CMS<br />Build Custom Website Applications<br />Add Content to CMS Website<br />CMS Training for Staff<br />8/11/10<br />27<br />
  28. 28. Custom Website Applications<br />Calendar<br />Story-telling<br />News<br />Media Center<br />Connection Center<br />e-Commerce<br />Ad Management<br />Blog(s)<br />Photo Gallery(s)<br />Forum(s)<br />8/11/10<br />28<br />
  29. 29. Roll-out (Phase 1)<br />Static Website<br />“Brochure” content<br />Dynamic<br />Ad Management<br />Calendar<br />Staff Listing<br />e-Commerce<br />Contact Page<br />News<br />8/11/10<br />29<br />
  30. 30. Roll-out (Phase 2)<br />Static<br />TBD<br />Dynamic<br />Media Center<br />Story-telling<br />Connection Center<br />Photo Gallery(s)<br />Blog(s)<br />8/11/10<br />30<br />
  31. 31. Roll-out (Phase 3)<br />Static<br />TBD<br />Dynamic<br />Business Applications<br />Project Submission<br />TBD<br />8/11/10<br />31<br />
  32. 32. Technology<br />The Nuts & Bolts<br />8/11/10<br />32<br />
  33. 33. Technology Topics<br />Content Management System (CMS)<br />Church Management System (ChMS)<br />Mobile<br />E-mail Delivery<br />Community Building<br />Audio / Video<br />e-Commerce<br />8/11/10<br />33<br />
  34. 34. Content Management Systems<br />To Evaluate<br />Tendenci<br />WordPress<br />liveSite<br />Ekklessia360<br />Other<br />To Discuss<br />Open-source vs. Enterprise Solution<br />Application Development<br />Hosting<br />8/11/10<br />34<br />
  35. 35. Church Management Systems<br />To Evaluate<br />Shelby<br />Shelby Arena<br />Unifyer<br />The City<br />Shadetree<br />Custom<br />Other<br />Purpose(s)<br />Community Building<br />Integrated Communication tools<br />8/11/10<br />35<br />
  36. 36. Mobile<br />Define Appropriate Content Needs<br />Directions & Contact Info<br />Calendar<br />Audio & Video<br />Other<br />App(s) vs. Website(s)<br />iPhone vs. Other platforms<br />Device dependent vs. Open to all<br />SMS<br />8/11/10<br />36<br />
  37. 37. Mobile Stats<br />People are mobile<br />4,239,956 people talking on cell phones right now<br />200+ million Americans carry mobile phones<br />Cell phone is the first personal mass medium<br />Mobile devices to become primary connection devices by 2020<br />8/11/10<br />37<br />
  38. 38. E-mail Delivery<br />Shelby<br />CMS<br />External Vendor<br />Constant Contact<br />MailChimp<br />Other<br />To Discuss<br />Current IT limitations<br />Cost analysis<br />Content creation<br />Management<br />8/11/10<br />38<br />
  39. 39. Audio / Video<br />Video Streaming<br />Browser<br />Mobile<br />Photo Hosting & Gallery(s)<br />Hallway Monitors<br />To Discuss<br />Live vs On-demand<br />Simulated Live<br />Cost<br />Children’s photos<br />8/11/10<br />39<br />
  40. 40. e-Commerce<br />Online Donations<br />Event Payment<br />Ticketing<br />Online Store<br />To Discuss<br />Accounting Requirements<br />Affiliated Orgs<br />Workflow & Authorization<br />8/11/10<br />40<br />
  41. 41. Workflow & Process<br />Let’s Work Smarter!<br />8/11/10<br />41<br />
  42. 42. Workflow Opportunities<br />Project Submission<br />Calendar<br />Project Management<br />Intranet / Extranet<br />Business Application Needs<br />8/11/10<br />42<br />
  43. 43. Let’s Get Started!<br />