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Learn how to be successful at DR on
Facebook, all for less than you think.
Self-Serve Direct
Response Advertising
on Faceb...
Contents
Introduction....................................................................................................3...
3	stitcherads.com
Introduction
To outsource or bring in-house? That is the question many retailers
have been pondering in ...
4	stitcherads.com
Cost
Removing the third party means you have more budget for advertising, as
you are not paying for a ma...
5	stitcherads.com
USA Office
+1 512 487 7591
610 Brazos Street
Suite 400, Austin
TX, 78701
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Self-Serve Direct Response Advertising on Facebook for Retailers

To outsource or bring in-house? That is the question many retailers have been pondering in recent years.
Learn How to be succesful at Direct Response Advertising with this amazing eGuide!
More info about Facebook Advertising here: https://stitcherads.com/blog/

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Self-Serve Direct Response Advertising on Facebook for Retailers

  1. 1. Learn how to be successful at DR on Facebook, all for less than you think. Self-Serve Direct Response Advertising on Facebook for Retailers
  2. 2. Contents Introduction....................................................................................................3 Recap: Self-Serve Benefits.......................................................................4 What features should you be looking for in a self-service platform?.......................................................................................................... 5 What should you be paying for these features?........................7 Examples of Rules Needed for Self-Serve.......................................8 Example of Self-Serve Success...............................................................8 Conclusion......................................................................................................13
  3. 3. 3 stitcherads.com Introduction To outsource or bring in-house? That is the question many retailers have been pondering in recent years. Self-serve, in-house is proving to be the winner of that debate, for online retailers especially. Online retail marketing efforts are increasingly being brought in-house rather than outsourcing to external agencies. StitcherAds has quite a few customers who made that shift. Flash sale sites, innovators and early adopters of trends in retail marketing, tend to experiment with agencies and managed service partners. But often they find that the rapid changes in inventory, changes in price, the need to act quickly – can make a successful agency relationship built around direct response advertising goals tricky, if not impractical. Understanding what features you need in a self-serve platform and how it will fit your budget, is a crucial factor in deciding what tool to use. This paper looks at key features required for direct response advertising and reviews pricing models.
  4. 4. 4 stitcherads.com Cost Removing the third party means you have more budget for advertising, as you are not paying for a managed service. The accrued savings can be used to strengthen your ad campaigns, as you can increase your ad budget and bids. Control Complete ownership of ads means you can apply industry knowledge and manage the campaigns precisely how you want. You control the design, the execution and the reporting. Speed The time to getting your campaign live will be dramatically reduced as you are not using a third party. The clue is in the name, ‘direct response’. In most aspects of business, response has to be quick, as quick as it can. Therefore, adding an additional layer to a process is going to increase response time. Retailers need to be able to act when necessary, so handling the direct response ads makes perfect sense. Responding to your competitors, stock levels, or offering a discount are all decisions that if delayed, can cost your business money. Self-Serve Benefits: A quick recap on why self-serve is the only choice for online retailers
  5. 5. 5 stitcherads.com USA Office +1 512 487 7591 610 Brazos Street Suite 400, Austin TX, 78701 United States London Office +44 203 368 6820 Suite 17, Swan Court 9 Tanner Street London SE1 3LE United Kingdom Ireland Office +353 1 902 0787 Arclabs Carriganore Waterford Ireland info@stitcherads.com sticherads.com /stitcherads /stitcherads /Stitcherads Continue Reading Continue Reading... If you would like to read the rest of the paper, simply click below:

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