Facebook Dynamic Product Advertising | The 'How to' and 'Why You Should' eGuide There’s been a lot of buzz about Facebook product ads lately and the results retailers are achieving. One thing that many FBX users don’t know: they are missing out on a large chunk of revenue by not using Facebook product ads. https://stitcherads.com/facebook-product-ads-and-mobile-vs-fbx/

1. Facebook Dynamic
Product Advertising
The ‘How to’ and ‘Why
You Should’
eGuide

2. Contents
Introduction......................................................................................................................................... 3
How They Work............................................................................................................................... 4
Benefits................................................................................................................................................... 5
Examples................................................................................................................................................ 6
How to Optimize Dynamic Product Ads............................................................................ 7

3. 3 stitcherads.com
Introduction
With a constantly changing, large product catalog, creating ads is
very time consuming. Dynamic Product Ads simplify the process
and allow marketers to create more ads in less time. By integrating
your ecommerce product feed with our easy-to-use Facebook ad
management software, retailers can quickly, easily and dynamically
create ads in less time. Specific elements of the product are dynamically
inserted into the ad at time of creation.
Dynamic Product Advertising is where an advertiser automates aspects
of the creation of ads with contextually relevant information to a
consumer based on previous actions or related to products, offers and
prices. There are different attribution variables that can be used to
create the ads, such as:
• User behaviour- what the user does, the pages/products viewed.
• Stock level- how many products are in stock.
• Product name- the name of the product can be changed and
targeted.
• Price- the price of the product can be altered.
Thousands of personalised ad versions featuring different
recommendations can be automatically created. Having different
attribution variables means that you can be a lot smarter with your
advertising.

4. 4 stitcherads.com
Images
Name
Description
Landing Page URLStitcherAds.com
We begin by easily integrating
standard product feeds into our ad
creation software. Then you can
create templates for ad creative with
places for dynamic text insertion into
the copy. During ad creation, our
software will automatically populate
the product details into the ad.
This removes the time needed to
look up the product information and
transfer that information into the
ad, as well as creating new copy for
each ad. When product details are
changed or added to your product
catalog, these details will dynamically
populate ads during ad creation.
How They Work
Search Product
Feed
Dynamic Product Ads
Product NameURLImage Price
Dynamic Product Ads
Select Product

5. 6 stitcherads.com
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