The Butterfly Principle for Product Management by GameBench CEO
Stimulo English
1. Stimulo is a product design agency. We help companies in designing and developing more competitive products. Our goal is to increase your products profitability. We do that by applying a simple methodology which we name stimulo 360: 1 Identifying new market opportunities 2 Looking for valuable and feasible concepts. 3 Delivering stimulating products, helping the client going throughout all the production and implementation process.
2. How can design help my company? 1. Making your business more profitable · Creating products that people desire. · Identifying and Satisfying your clients needs. · Increasing your products profit margin by reducing its costs. · Adjunsting your current products to export to new markets. 2. Making your brand stronger · Positioning your company as Innovative and Quality-oriented. · Differenciating your products from competitors. · Harmonizing your products range to make your brand stronger . 3. Communicating your company values · Reducing the environmental impact by using eco-design tools. · Providing effective communication to reach your clients.
3. Introducing stimulo360 Strategy to define the optimum design brief. Concept Research to find out outstanding ideas. 3D Design to deliver a high-impact attractive design. Technical Development to make the design workable and optimise costs. Production follow up and optimisation. Implementation to maximise the product impact in the market.
4. Strategy Product design diagnose Competitors Benchmarking Global Trends Segmentation and Positioning Innovation Oportunities Short-Term and Mid-Term Strategy. Strategic Briefing Research of Strategic International Partners. Research of Financial Grants “ Stimulo is a multidisciplinary team who quickly integrated into our marketing team, helping us in defining our strategic design briefing.” Nacho Epelde Gonzalo , Brand Manager Novelty Toys, Gift and Surprise, CHUPA CHUPS SAU Detecting Innovation Oportunities
5. Concept Research - 2D sketches CreoLab: Creative Research for Valuable and Workable Ideas Lateral Thinking Technics Concept Boards / Storytelling Fast Volume Models Enrichment Users Reaction Tests Development Plan (short-mid-long term) “ Using stimulo’s CREOLAB, we got a huge amount of outstanding ideas. Today, those concepts are part of our product catalogue.” Victor Lin , CEO, AMICA
6. 3D Design Hi-Impact Design Human Factors / Ergonomics 3D modelling Materials Finishes / Surfaces Mock Ups Market test – Users reaction test Development Plan (short-mid-long term) StimulECO: Low Ecological Impact Design
7. Technical Development 3D Engineering Softwares 3D CAD/CAE Mechanical and Kinetic Design Materials and Processes Design for Manufacturing and Assembly Laboratory Tests Design Optimization Cost Estimations Prototyping “ The main advantatge of working with Stimulo is that they take over from the very begining till the end. They developed all the mechanical design of our product” Miquel Manaut . R+D director. PROMEBA.
8. Production DFM (Design for Manufacturing) Parts Optimization / Cost Reduction Outsourcing (for Toolings Vendors and Manufacturers) Pilot Run Production planning Final Cost Quotations Quality Control International Trading Assessment “ Working with Stimulo is having the guarantee that they will work with you untill the end of the project. Juan Ramón Déniz , Product Manager. PICSA.
19. Street Furniture Recerca constant de nous conceptes de mobiliari urbà que aportin noves solucions i siguin viables tant tècnicament com econòmicament. Empreses clients: GRUP FABREGAS FUNDICIÓ ROS ALGUER ENGICONTEN TROL ILUMINACIÓN ALONSO BALAGUER BENJUMEA
20. Design Pool Network Every client is special for us and we know that we need to give all our best to reach our common targets. That’s why we have created a network to adapt our team to any specific requirement. Each company in the network is independent and has its own expertise area, but we know each other and have been working in common projects from long time ago. We speak the same language and stay in the same tune, so we can join and start working inmediately with no time wasting. This international network also increases our common experience and contacts, allowing our clients to access a rich database of manufacturers, supliers, modelmakers, logistic companies, etc. Our partners around the world: Paris LE DESIGN POOL www.design-pool.com The Design Pool is a network of agencies and independent partners who, with different and complementary competences, intervene regarding the companies interrogations. The choice of the different partners is based on mutual affinities, shared ideas and attitudes. The objective is to reinforce our capacity to manage all types of projects and to optimize our offer in terms of reflection and creativity. Consultancy/ Design deployment/ Product design/ Colours and materials/ Interactive & Web Design/ Identity & communication strategies. Hong Kong MIGHTY-QUATRE As we say at stimulo, “If you want to avoid problems in the product development, you’d better stay close to the factory “. On the computer perhaps everything looks correct, but you will never be 100% sure untill you make it real. That is even more dramatic when you talk about China. That’s why stimulo has intensified its activities there in the past recent years. Just to stay next to our clients and their production facilities, helping them “in situ” when problems arise.
21. Why companies choose stimulo? 1. Experience · More than 10 years experience designing succesful products. · Multidisciplinary team made up of 1 Business Developer, 2 senior designers, junior designers and 2 engineers. · Companies like BIC or Chupa Chups have relied in us. 2. Business-oriented design · We create products that match your business strategy. · Our incomes depend on your product sucess. · We go with you throughout all the production process.
22. 3. Engineering power · Providing mechanical solutions to your products. · Optimizating the design for manufacturing and assembly 4. International · Headquarters in Barcelona, Spain. · Engineering and production services in HKG and China. Why companies choose stimulo?
23. HONG KONG Workshop 5,21/F. Coration Park 11, On Lai Street, Siu Lek Yuen, Shatin, Konwloon, Hong Kong Tel: (852) 2773 6441 Fax: (852) 8200 0111 China Cell Phone: 138 2877 1087 HK Cell Phone: 9099 7897 [email_address] www.stimulo.com BARCELONA Estació 13, Baixos. 08450 Llinars del Vallès Tel. (+34) 93 841 35 89 Fax (+34) 93 841 07 91 [email_address]