Stimulo design forum

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BARCELONA DESIGN BETTER BUSINESS is Stimulo speech at the Design Forum during 109th canton fair. Mr. Ramon Martinez, CEO Stimulo, present design as a innovation driver in China

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Stimulo design forum

  1. 1. BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
  2. 2. FROM «MADE» TO «CREATED» IN CHINA China is growing really fast Changing quickly Business Models also Changes Companies are facing serious changes: Margins are low Clients loyalty is weak Profits are risky: Labour cost, currency, etc.BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
  3. 3. «China companies must invest in design» Mr TAL, Major of Guangzhou Producing in China IS NOT ENOUGH to be competitiveBARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
  4. 4. BUSINESS FACTORS OF SUCCESSBARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
  5. 5. DESIGN INCREASES THE PERCEIVED VALUEBARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
  6. 6. DESIGN GENERATES EMOTIONAL LINKSWITH YOUR CLIENTSBARCELONA DESIGN, BETTER BUSINESS /// /// Product Design Forum /// Canton Fair /// April 2011 BARCELONA DESIGN, BETTER BUSINESS Product Design Forum /// Canton Fair /// April 2011
  7. 7. DESIGN IMPROVES PEOPLE’S QUALITY OF LIFEBARCELONA DESIGN, BETTER BUSINESS /// /// Product Design Forum /// Canton Fair /// April 2011 BARCELONA DESIGN, BETTER BUSINESS Product Design Forum /// Canton Fair /// April 2011
  8. 8. DESIGN IMPROVES EFFICIENCYBARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
  9. 9. DESIGN LEADS TO INNOVATIONBARCELONA DESIGN, BETTER BUSINESS /// /// Product Design Forum /// Canton Fair /// April 2011 BARCELONA DESIGN, BETTER BUSINESS Product Design Forum /// Canton Fair /// April 2011
  10. 10. BARCELONA DESIGN Design increases VALUE Value increases Value increases SALES PROFIT MARGINS BETTER BUSINESSBARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011

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