Content was the new marketing hero, now it’s at the mercy of a many-headed backlash – spreading confusion and mayhem among marketers. Organic content’s getting suffocating on Facebook. Everyone’s forgotten how to read. There’s a desperate search for ROI. Channels we’ve just got the hang of are dying, and formats (and influencers) are shrinking… But don’t panic!
From this speech delivered at Marketing Week Live 2017, by Sticky Content managing director, Emily Shelley, you’ll find out how to survive the 2017 horror show. From the zombie content that hasn’t realised it’s dead yet and the impenetrable fog of noise, to the rise of the robots and the alien trends ready to burst through your best laid strategy. Get practical tips on how to arm yourself to the teeth with intel and insights, avoid distractions and ensure you and your company escape the carnage