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and 5 other content strategies 
I learned from pop 
‘Doing a Taylor Swift’ 
@StickyContent 
@catherinetoole 
@FestofMarket...
© PA Images
Empathise
disaster recovery services
disaster recovery services
ISO 9000 audit
ISO 9000 audit
ISO 9000 audit 
So, you’ve heard an ISO audit is in your near future 
and you want to know what you can do to get ready? 
...
UX consultancies 
www.bunnyfoot.com
UX consultancies 
www.bunnyfoot.com
wine clubs
wine clubs
wine clubs 
Money back guarantee 
Get ALL your money back 
if you don’t love the 
wines, the service of 
anything else, so...
Case study courtesy of www.contentverve.com 
Control: 
Insights and experience from 4 years of research and 
over 350 A/B ...
https://www.facebook.com/U2 
One of the tracks is so reminiscent 
of With or Without You that I’m 
surprised Bono didn’t s...
Know your niche
Should I install an outdoor swimming pool?
Should I install an outdoor swimming pool?
Should I install an outdoor swimming pool? 
Blog and video 
• 211,000 page views 
• 2500 inbound links from 
top 8 article...
© PA Images
Invite & curate
© PA Images
Work your formats
BuzzFeed
© PA Images
Get to the chorus
Straight to the point marketing eg 1
Introduction
Hey. Got 4 minutes to spare? 
it’s clear that information mobility is the most important business trend 
don’t worry. We’l...
Go a ‘little bit country’ 
© PA Images
+ 24%
© PA Images
Embrace risk
© PA Images
Top pop points 
Empathise: make an emotional connection 
Know your niche 
Invite, curate and work those formats 
Get to th...
For a free copy of our ebook ‘40 clever ways to build 
your business case for content’ visit: 
www.stickycontent.com/fom 
...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of ...
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'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

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If you’re going to do content marketing well, you really need to find your editorial niche. That one thing you can sing about, that really resonates with your audience.

In the case of American popstrel Taylor Swift, her chosen content niche of sharing embarrassing dating stories has seen her soar to #3 in the Forbes music rich list. And surprising though it might seem, you can apply a very similar technique to marketing B2B financial services.

So if you’re curious as to what will.i.am has to teach us about content curation or how Calvin Harris could inspire your content plan, view this one-off gig from Econsultancy’s content strategy trainer and Sticky Content chairman Catherine Toole.

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'Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

  1. 1. and 5 other content strategies I learned from pop ‘Doing a Taylor Swift’ @StickyContent @catherinetoole @FestofMarketing #FOM14
  2. 2. © PA Images
  3. 3. Empathise
  4. 4. disaster recovery services
  5. 5. disaster recovery services
  6. 6. ISO 9000 audit
  7. 7. ISO 9000 audit
  8. 8. ISO 9000 audit So, you’ve heard an ISO audit is in your near future and you want to know what you can do to get ready? One of the best ways you can prepare for an audit is to learn the language your auditor will be using.
  9. 9. UX consultancies www.bunnyfoot.com
  10. 10. UX consultancies www.bunnyfoot.com
  11. 11. wine clubs
  12. 12. wine clubs
  13. 13. wine clubs Money back guarantee Get ALL your money back if you don’t love the wines, the service of anything else, so there’s nothing to lose.
  14. 14. Case study courtesy of www.contentverve.com Control: Insights and experience from 4 years of research and over 350 A/B tests distilled into one 26-page free ebook Treatment: Read the book in just 25 minutes and get Insights from 4 years of research and over 350 A/B tests
  15. 15. https://www.facebook.com/U2 One of the tracks is so reminiscent of With or Without You that I’m surprised Bono didn’t sue himself “ “
  16. 16. Know your niche
  17. 17. Should I install an outdoor swimming pool?
  18. 18. Should I install an outdoor swimming pool?
  19. 19. Should I install an outdoor swimming pool? Blog and video • 211,000 page views • 2500 inbound links from top 8 articles • $2m sales
  20. 20. © PA Images
  21. 21. Invite & curate
  22. 22. © PA Images
  23. 23. Work your formats
  24. 24. BuzzFeed
  25. 25. © PA Images
  26. 26. Get to the chorus
  27. 27. Straight to the point marketing eg 1
  28. 28. Introduction
  29. 29. Hey. Got 4 minutes to spare? it’s clear that information mobility is the most important business trend don’t worry. We’ll get you up to speed. And all it takes is 4 minutes Download this free ebook and start improving your business today.
  30. 30. Go a ‘little bit country’ © PA Images
  31. 31. + 24%
  32. 32. © PA Images
  33. 33. Embrace risk
  34. 34. © PA Images
  35. 35. Top pop points Empathise: make an emotional connection Know your niche Invite, curate and work those formats Get to the chorus… Take risks Title well
  36. 36. For a free copy of our ebook ‘40 clever ways to build your business case for content’ visit: www.stickycontent.com/fom Complete our State of digital content survey to win a Sticky Content audit emailus@stickycontent.com +44 (0) 207 963 7070 @StickyContent @catherinetoole

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