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If you’re going to do content marketing well, you really need to find your editorial niche. That one thing you can sing about, that really resonates with your audience.
In the case of American popstrel Taylor Swift, her chosen content niche of sharing embarrassing dating stories has seen her soar to #3 in the Forbes music rich list. And surprising though it might seem, you can apply a very similar technique to marketing B2B financial services.
So if you’re curious as to what will.i.am has to teach us about content curation or how Calvin Harris could inspire your content plan, view this one-off gig from Econsultancy’s content strategy trainer and Sticky Content chairman Catherine Toole.