1. with Stewart Swayze
HowMuchto
Chargefor
+ Free Bonus
Coaching
marketing for coaches

2. Pricing coaching services is a highly
debatable topic, but hopefully we’ll clear
that up for you.
Pricing Your Coaching Services www.stewartswayze.com

3. So, here's the deal ... I’m going
to give you a recommended
price.
Then ... provide a free
resource at the end that
you don’t want to miss.
Pricing Your Coaching Services www.stewartswayze.com

4. Maybe not the same order,
but if you’re still figuring out
your price ... then you’ll
know what I’m talking
about.
HERE'SWHAT'SPROBABLY
HAPPENING
Pricing Your Coaching Services www.stewartswayze.com

5. You'rereadingblogsand
watchingvideos...
And you start
thinking ... damn, my
prices are too low!
Pricing Your Coaching Services www.stewartswayze.com

6. And you think … well shit,
my prices are too high.
Then,youreadacouplemore
articlesandwatchafew
videos
Pricing Your Coaching Services www.stewartswayze.com

7. Now...you're
confused
So, you figure out some
sort of price and say …
Ok, I got it.
Pricing Your Coaching Services www.stewartswayze.com

8. hellyesbaby!
Your rates are
all set!

9. Then, after several failed free discovery
sessions, you’re confused again.
You keep facing those damn pricing
objections and aren’t signing clients.
Pricing Your Coaching Services www.stewartswayze.com

10. DamnIt...
Is my pricing off?
Pricing Your Coaching Services www.stewartswayze.com

11. So, you go into
your Facebook
group and ask:
“What are the
current rates
for coaching?”
Or, some other
quesiton like
that.
Pricing Your Coaching Services www.stewartswayze.com

12. Whathappensnext?
Tons of answers like:
Pricing Your Coaching Services www.stewartswayze.com

13. Charge X per
month or Y per
package!
Pricing Your Coaching Services www.stewartswayze.com

14. OK,thatmakessense
What's the formula?
Pricing Your Coaching Services www.stewartswayze.com

15. Anyone?
Pricing Your Coaching Services www.stewartswayze.com

16. Charge what
you're worth!
Pricing Your Coaching Services www.stewartswayze.com

17. SoundsInteresting...but
How do I calculate that?
Pricing Your Coaching Services www.stewartswayze.com

18. Hello?Anyone?
Pricing Your Coaching Services www.stewartswayze.com

19. Don’t charge per
hour, charge by
the value you
bring to your
clinets!
Pricing Your Coaching Services www.stewartswayze.com

20. Uh...OK...Hmm...Cool!
How do I figure that out?
Pricing Your Coaching Services www.stewartswayze.com

21. Really...Nobody???
Pricing Your Coaching Services www.stewartswayze.com

22. Confusedagain!!!
Pricing Your Coaching Services www.stewartswayze.com

23. NOT TOM, DICK, OR HARRY
LET ME BE FRANK
WITH YOU!
Pricing Your Coaching Services www.stewartswayze.com

24. YOU'REWASTINGVALUABLE
TIME
Pricing Your Coaching Services www.stewartswayze.com

25. IT'SAHIGHLYRESPECTABLEPRICE!!!
I'M GOING TO
GIVE YOU A PRICE
Pricing Your Coaching Services www.stewartswayze.com

26. IF YOU CAN’T SIGN COACHING PROSPECTS AT THIS
PRICE, IT’S NOT YOUR PRICING ...
YOU'RE EITHER:
Not attracting ideal
cusotmers
Not learning how to
overcome pricing
objections
Not clearly
communicating the
value of your
coaching services

27. $125
Here'syourprice
Pricing Your Coaching Services www.stewartswayze.com
per session

28. It doesn’t matter if you charge per
coaching session or if you create
packages.
Take that number
and run with it.
Pricing Your Coaching Services www.stewartswayze.com

29. Listenup...
Here's
why
Pricing Your Coaching Services www.stewartswayze.com

30. Charge $125 per coaching session
Ifyouchargepercoachingsession
Coach 20 clients per week
Coach 50 weeks per year (2 weeks vacaction)
That's$125,000peryear!!!
Pricing Your Coaching Services www.stewartswayze.com

31. Let's say your package is 12 sessions at $125
per session for a $1500 package
ifyoucreatecoachingpackages
Sell 84 packages a year
That's$126,000peryear!!!
Pricing Your Coaching Services www.stewartswayze.com

32. Your pricing is DONE. You can stop
searching Google. You can stop
comparing your prices to other coaches.
You'reasix-figurecoach
HELL YES!
Pricing Your Coaching Services www.stewartswayze.com

33. Now you can focus on building
your business & growing as a
coach
Pricing Your Coaching Services www.stewartswayze.com

34. DON'T STOP HERE ...
THERE'S MORE
WAIT
Pricing Your Coaching Services www.stewartswayze.com

35. Some of you
don't want to
coach 20 clients
per week
Some of you only
want to be a
part-time coach
A few of you
want a more
detailed pricing
strategy
You'reIn
luck!!!

36. Well,it’sactuallytwocalculators. ANd,you'regoingtolovethem
I’ve created a Coaching
Price Per Session
Calculator
Pricing Your Coaching Services www.stewartswayze.com

37. simple
Enter how much money
you want to make in a
year, kind of like your
salary, and the number of
coaching clients you want
to coach per week. The
calculator will spit out
your price. Easy breezy.
detailed
Enter the profit you want to
make after all of your
personal and business
expenses are taken out. Plus,
the number of clients you
want to coach. The detailed
calculator gives you the price
you need to charge.
Pricepersessioncalculators

38. Experience
Do you have specific
experience that increases
your price?
Certification/Education
Do you have an education or
certification that warrants you
changing your price?
ANyothervariable
Are there any other
variables to consider for
your pricing?
Valueyoubring
Do you bring a certain value
to your customers that
warrants a price change?
ONCEYOUGETYOUR
PRICEFROMTHE
CALCULATOR
Keep the price or
adjust it based on:

39. Ah-freaking-mazing
GO GET IT!

40. WantthePricePerSessionCalculator?
www.stewartswayze.com/calculator

41. THEN...FOCUS
Market to Attract
Prospects to
Your Business
Focus on ONE Ideal Customer
Profile. (ICP) Stand out from the
crowd by creating contextual
content that speaks to only
that ICP, not the masses.
Coach Like Hell
to Transform
Lives
Overdeliver! You're an amazing
coach. Coach, coach, coach. Do
everything you can to support
your clients. But, don't be afraid
to fire crappy clients!!!
Sell to Convert
Prospects to
Customers
Be confident and simplify. Have
ONE price. Create ONE core
offer. Learn to overcome
common objections, especially
pricing objections.

42. Yougotthis!!!
I'm so excited for you
Get out there and change lives!

43. marketing
Content
For
Coaches
WANT TO ATTRACT CLIENTS ONLINE?
www.stewartswayze.com/podcast
PODCAST